Lauren Kashuk

General Manager at School Night
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • French -

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5.0

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Cam Elkins

Lauren is one of those people that have the rare ability to bring out, and really grow, the level of passion of her teammates. I worked directly with Lauren while she was working with The Werk Out Festival, however, we originally met when she appeared on my podcast as a guest. She is extremely well-spoken and insightful. She is also very supportive and also highly focused and creative in work environments. All in all, Lauren is a great marketer and a great leader.

Lindsey Mills

Lauren was my first manager of my professional career. Since then, she has been an incredible mentor, friend, and self-starter. She has served as an inspiration to myself and everybody else she encounters by the work that she does and the way she incorporates all of the things she loves into her own business. As a manager, she was hands-on in a way that allowed me and my colleagues she managed to grow in independence and self-sufficiency. As a CEO and Founder of Ideaison, she pushes the envelope of what it means to choose your own destiny. She's brilliant in both brains and personality and is one of the best people to work with and for as she inspires constantly.

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Credentials

  • Leading for Creativity
    ídeo
    Jun, 2018
    - Nov, 2024

Experience

    • United States
    • Musicians
    • 1 - 100 Employee
    • General Manager
      • May 2022 - Present

      -Serve as the bridge between the Leadership and core day to day team by organizing and leading regular meetings -Streamline processes for better organization with asset creation and managing the workload across the team -Manage the in-house team by serving as a resource to keep them accountable, giving constructive feedback and flagging when improvement doesn't happen -Find efficiencies to help aid collaboration across all entities - (Booking, Marketing, Creative/Design, Production, and Executive Teams) -Manage film and sound production teams and manage their budgets with the executive team -Manage vendors and partners including the Ace Hotel, Disney/Hollywood Records and Twitch Show less

    • United States
    • Musicians
    • Founder & Producer
      • Jun 2020 - Present

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Founder, Creative Director
      • Jun 2017 - Present

      -Conducted and reviewed existing Keyword Research for Google Cloud for last 3 years -Provided keyword targeting recommendations to Google Cloud for all products for Google Cloud Learn pages for last 3 years -Copyedited (as needed based on revisions requested) all net new pages for Google Cloud’s Learn product pages -During Covid produced, funded and marketed a cross-genre virtual music festival Livestream on YouTube and Twitch with 2.5 MM total unique viewers and generated 13 MM total social media reach worldwide; supported Apple Pay as event sponsor -Acted as point of contact with 45+ nationally touring artists, agents, managers, labels, media partners, and influencers to execute innovative marketing plans and tactics for Livestream -Oversaw and managed talent budget of $500K+ and total marketing media budgets over $1MM to execute marketing plans from conception through final completion -Led marketing and brand creation from logo & website design to ticketing to event and lineup announces with talent management and promoters for various festivals and events/shows -Managed 11+ designers, videographers, photographers on event sites to exceed artist management, festival/event, and media partner expectations -Executed building festival influencer program including organically going viral in 2018 on Youtube with 1.1+ MIL views in <24 hours and becoming the #42 watched video in the world -Work with AEG managing the creator team for content creation -Guide brands like Universal Music through strategy, creative development, messaging, and activations with digital and social platforms to increase awareness Show less

    • Hospitality
    • 1 - 100 Employee
    • Guest Experience & Adventures Manager
      • Sep 2021 - Mar 2022

      -Oversaw guest experience team of 12 for 7 events with 6K fans in Mexico -Coordinated venue performers with budgets ranging from $10-15K -Managed adventure schedules, adventure bookings/websites and sales ranging from $20-$200K/event (over 1.4 Mill in revenue) -Acted as the main point of contact for 10+ resort staff on behalf of CID -Worked with resort to create, advance, and guide guests through activities for 14 hours/day during show days -Set goals and objectives for the 12 person department to ensure that objectives were exceeded Created training manuals and materials to help staff members be successful in their jobs -Monitored guest feedback to identify improvement opportunities for activities via social media -Assisted with hiring new teammates as needed -Developed marketing strategies to promote events and increased revenue from existing guests with the booking of additional off-site adventures -Coordinated 100+ special events such as weddings, anniversaries, birthdays, or proposals during the events -Managed budgets for labor, guest gifts and other items related to the guest experience -Scheduled staff members’ shifts to ensure adequate coverage for all times of operation -Developed standards and guidelines for staff members to follow when providing service to guests Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Vice President
      • Jan 2017 - Jun 2017

      -Provided strategic counsel and managed delivery of key projects and initiatives as main client contact for BP -Mentored and coached staff of 5+ across the country with a focus on the West Coast -Developed and managed multiple projects and programs including staffing plans, budgets and timelines Awards: Facebook Studio Award Nominee, Webby Nominee, Shorty Award Nominee- Brand Presence on Facebook -Provided strategic counsel and managed delivery of key projects and initiatives as main client contact for BP -Mentored and coached staff of 5+ across the country with a focus on the West Coast -Developed and managed multiple projects and programs including staffing plans, budgets and timelines Awards: Facebook Studio Award Nominee, Webby Nominee, Shorty Award Nominee- Brand Presence on Facebook

  • SOCO Nightlife
    • Greater Denver Area
    • Social Creative Director
      • Jan 2017 - Jun 2017

      -Worked with EDM artists for 4 nightclubs in Denver: The Church, Club Vinyl, Bar Standard, Milk Bar -Launched immersive art program at The Church in partnership with Meow Wolf -Worked with EDM artists for 4 nightclubs in Denver: The Church, Club Vinyl, Bar Standard, Milk Bar -Launched immersive art program at The Church in partnership with Meow Wolf

    • Advertising Services
    • 1 - 100 Employee
    • Content Strategist
      • Mar 2016 - Dec 2016

      -Provided digital strategy and expertise for current and prospective clients -Brainstormed digital campaign extensions as a part of the creative team -Curated and created all forms of content- video to playlists on behalf of company and advocate for best practices -Provided digital strategy and expertise for current and prospective clients -Brainstormed digital campaign extensions as a part of the creative team -Curated and created all forms of content- video to playlists on behalf of company and advocate for best practices

    • United States
    • Software Development
    • 700 & Above Employee
    • Content/ Community Marketing Supervisor
      • Mar 2014 - Mar 2016

      -Launched small business brand to grow to 4MM fans (+26% growth MoM) in <2 years -Managed 4 teammates to manage 1 MM small businesses across 5+ agencies to increase user engagement by -70% growth of all social channels MoM -Evangelized the Google brand with 10+ internal teams -Produced, wrote, and moderated 18+ Youtube Video Hangouts on Air (with live audiences) -Launched small business brand to grow to 4MM fans (+26% growth MoM) in <2 years -Managed 4 teammates to manage 1 MM small businesses across 5+ agencies to increase user engagement by -70% growth of all social channels MoM -Evangelized the Google brand with 10+ internal teams -Produced, wrote, and moderated 18+ Youtube Video Hangouts on Air (with live audiences)

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Content Manager
      • Mar 2012 - Mar 2014

      -Transformed BP socials from the Gulf of Mexico crisis in less than one year with 20+ strategists across 5+ US cities/Australia -Strengthened & developed brand through Facebook, Twitter, Youtube & LinkedIn while doubling audiences -Optimized content to direct digital and social strategy to clients, serving as the voice for 500,000+ members -Transformed BP socials from the Gulf of Mexico crisis in less than one year with 20+ strategists across 5+ US cities/Australia -Strengthened & developed brand through Facebook, Twitter, Youtube & LinkedIn while doubling audiences -Optimized content to direct digital and social strategy to clients, serving as the voice for 500,000+ members

    • Advertising Services
    • 300 - 400 Employee
    • Brand Strategist
      • Oct 2010 - Sep 2012

      Steered clear of many headaches and spread joy to all while simultaneously integrating TV, OOH, digital, print, experiential, and PR timelines and deliverables guiding co-workers from strategic positioning through research and production Steered clear of many headaches and spread joy to all while simultaneously integrating TV, OOH, digital, print, experiential, and PR timelines and deliverables guiding co-workers from strategic positioning through research and production

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Assistant Account Executive
      • Jun 2010 - Oct 2010

      Worked across Miller High Life, Keystone Light, MGD and MGD 64 Filled my bosses fridges with beer Worked across Miller High Life, Keystone Light, MGD and MGD 64 Filled my bosses fridges with beer

    • Assistant Student Director
      • Jan 2010 - May 2010

      Reported to professor to assist in intensive 3-week advertising certificate program Contributed fresh campaign and guerrilla advertising ideas to effectively target students Mentored and guided fellow students interested in advertising Reported to professor to assist in intensive 3-week advertising certificate program Contributed fresh campaign and guerrilla advertising ideas to effectively target students Mentored and guided fellow students interested in advertising

    • United States
    • Software Development
    • 1 - 100 Employee
    • Client Relations// Social Media Intern
      • Jan 2010 - Apr 2010

      InspiringApps builds engaging, easy-to-use applications for mobile and web. http://inspiringapps.com/ Worked exclusively with largest client to perform research, develop insights and rebrand online presence through social media sites and influential blogs Concepted non-traditional emerging and new media campaigns for web, desktop, and mobile apps InspiringApps builds engaging, easy-to-use applications for mobile and web. http://inspiringapps.com/ Worked exclusively with largest client to perform research, develop insights and rebrand online presence through social media sites and influential blogs Concepted non-traditional emerging and new media campaigns for web, desktop, and mobile apps

    • Visual Designer/ Interactive Communications employee
      • Jun 2009 - Mar 2010

      Helped write innovative sale e-mail blasts and magazine print copy resulting in 25% increase of store interest Broadened store awareness on Twitter and Facebook by engaging with customers and shoe designers Sole employee relied on for front window and in-store display design Helped write innovative sale e-mail blasts and magazine print copy resulting in 25% increase of store interest Broadened store awareness on Twitter and Facebook by engaging with customers and shoe designers Sole employee relied on for front window and in-store display design

    • Development Intern
      • Jun 2008 - Aug 2008

      Regularly interacted with 30 + executives in the cosmetic industry Designed and perfected personalized press kits to 20+ sponsors of previous events Regularly interacted with 30 + executives in the cosmetic industry Designed and perfected personalized press kits to 20+ sponsors of previous events

    • Technology Chair
      • Sep 2007 - Jan 2008

      Designed and communicated with graphic designer to change and update current website Advocated for active social media presence through Facebook and Twitter Designed and communicated with graphic designer to change and update current website Advocated for active social media presence through Facebook and Twitter

Education

  • University of Colorado Boulder
    Journalism and Mass Communication, Advertising, French minor
    2006 - 2010
  • Université Paul Cézanne (Aix-Marseille III)
    French Language & History
    2009 - 2009
  • George Washington High School

Community

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