Experience

ExpandShare

• United States
• E-Learning Providers
• 1 - 100 Employee

• Customer Success Manager

  • Sep 2010 - Present

  John joined Expand in 2010 and helps organizations optimize Expand's services, manages professional services projects and develops successful relationships with clients, including Colgate, Hill's, DTE Energy, Merck, Mylan, Hickory Farms, US Foods, and Marco's Pizza. John has been described by co-workers as both “the glue that holds Expand together” and “good at breaking things,” which comes in handy when testing the latest versions of ExpandShare, our knowledge support software for web and mobile devices. Show less



Outside Voice, LLC

• Advertising Services

• Owner

  • Jul 2008 - Present

  Strategic product, program, and business launch specialist, helping companies and consultants to brand, market, and sell their knowledge resources as valuable services in the information society. Strategic product, program, and business launch specialist, helping companies and consultants to brand, market, and sell their knowledge resources as valuable services in the information society.



Iconic Group

• United States
• Photography
• 1 - 100 Employee

• Elite Team Captain

  • Apr 1997 - Present

  Managing professional photographers at graduations, races and other events. From 1997-2002 I worked for Aardvark Studios (Graduation Images) as both a photographer and equipment room manager. Aardvark was acquired by Chappell in 2001. In 2009 I returned to work for Chappell, which merged with Bob Knight Photography and was later renamed GradImages. GradImages and Marathon Foto are divisions of Iconic Group, Inc. In 2014, was promoted to Elite Team Captain. Managing professional photographers at graduations, races and other events. From 1997-2002 I worked for Aardvark Studios (Graduation Images) as both a photographer and equipment room manager. Aardvark was acquired by Chappell in 2001. In 2009 I returned to work for Chappell, which merged with Bob Knight Photography and was later renamed GradImages. GradImages and Marathon Foto are divisions of Iconic Group, Inc. In 2014, was promoted to Elite Team Captain.



X-Rite

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Field Marketing Manager for Imaging & Media, Americas

  • 2002 - 2008

  Developed market-oriented strategies and managed execution of outbound campaigns for tradeshows, collateral, web site content, sales channel support, public relations, product launches, pricing promotions, email communications, technology partnerships, sponsorships, and advertising for digital imaging and graphic arts hardware, software and services. Responsible for $1.2MM budget. • Facilitated effective change management and integrations across multiple acquisitions including product lineups, marketing processes, database hygiene, logo rebranding, and web site redesign. • Through tradeshows, print advertising and web initiatives, contributed to 10% revenue growth in 2007, the highest growth rate in the organization. • Developed, managed and distributed quarterly e-newsletter, increasing subscription base from 1,300 to 90,000, improving client communications and web site traffic. Show less



GretagMacbeth

• Printing Services
• 1 - 100 Employee

• Worldwide Marketing Manager

  • 2004 - 2006

  Created and implemented strategic marketing plans for touring seminars, classroom training, on-site consulting and multimedia interactive videos. Wrote and actively maintained collateral, web site and newsletter content. Managed staff locally and in Europe. • Grew seminar business into profit center, increasing annual attendee count 10x and revenue 20x to $1MM, with margins of 50-60% • Developed strategic cooperative marketing relationships with major industry partners Created and implemented strategic marketing plans for touring seminars, classroom training, on-site consulting and multimedia interactive videos. Wrote and actively maintained collateral, web site and newsletter content. Managed staff locally and in Europe. • Grew seminar business into profit center, increasing annual attendee count 10x and revenue 20x to $1MM, with margins of 50-60% • Developed strategic cooperative marketing relationships with major industry partners



Graphic Intelligence Agency

• United States
• Software Development

• Worldwide Marketing Manager

  • 2002 - 2004

  Roles included Manager of Inside Sales, Project Manager for Interactive Media Development and Worldwide Marketing Manager. • Effectively transformed company brand from a small partnership into a global enterprise and a coveted mark of quality, creating stronger market awareness and affiliations with major industry partners. • Tripled classroom and on-site training revenue to an average of $90K per month. Roles included Manager of Inside Sales, Project Manager for Interactive Media Development and Worldwide Marketing Manager. • Effectively transformed company brand from a small partnership into a global enterprise and a coveted mark of quality, creating stronger market awareness and affiliations with major industry partners. • Tripled classroom and on-site training revenue to an average of $90K per month.



Internet Association Corporation (IAC)

• Akron, Ohio

• Vice President of Sales and Marketing

  • 1997 - 2002

  Continuously stimulated overall company performance by introducing new processes in communications, sales, product development and client relations. • Created publicity that reinforced market recognition of product names and functionality, improving brand awareness and sales in a competitive market. • Implemented new pricing structure and trained sales staff on up-selling techniques, doubling first year revenue from new clients. • Transformed sales processes from one divided along territories and product lines to a team approach, lowering number of lost prospects and reducing sales cycle by 50%. • Promoted and sold high technology products via telephone, tradeshows, online demonstrations and in-person presentations, consistently achieving highest volume of revenue among all sales staff. Show less