Experience

92 Proof

• Australia
• Marketing Services
• 1 - 100 Employee

• Strategic Brand Development Manager

  • Jan 2022 - Present



Australian Venue Co.

• Australia
• Hospitality
• 700 & Above Employee

• Marketing Manager

  • Feb 2019 - Jan 2022

  Lead the marketing and sales strategies across 9 QLD venues, including the iconic Regatta Hotel, to meet organisational and venue sales objectives. Lead the marketing and sales strategies across 9 QLD venues, including the iconic Regatta Hotel, to meet organisational and venue sales objectives.



Distell

• South Africa
• Beverage Manufacturing
• 700 & Above Employee

• Global Brand Development Manager - Whisky

  • Jul 2017 - Sep 2018

  Developed global brand strategies & toolkits that could be translated into TTL regional plans to support product sales in existing, growth and prospective markets. Market focus included South Africa, Taiwan, UK, Lithuania & Global Travel Retail.

• SA Marketing Manager - Savanna Premium Cider

  • Feb 2017 - Jun 2017

  Secondment on a Project basis:Lead the communication strategy and creative development of one of South Africa's largest cider brands. Developed a 5-year brand plan in line with global direction including a national launch of a limited edition product.Line manager to 2 brand manager assistants & 1 marketing intern

• SA Marketing Manager - International Whisky Portfolio

  • Apr 2015 - Feb 2017

  Brands: Scottish Leader, Black Bottle Blended Scotch Whisky & Bunnahabhain Single MaltDeveloped brand strategies & TTL brand plans in line with global direction, including managing the full P&L for the South African market. Lead integrated, national campaigns including new product launches, digital programming & event conceptualisation and execution.Line manager to 1 Brand manager assistant & 1 marketing intern

• SA Brand Manager - J.C. Le Roux & Pongracz

  • Nov 2011 - Apr 2015

  Products: Sparkling wine, Methode Cap Classique & non-alcoholic Lead regional strategic direction in line with global brand strategies & formulated TTL plans for South Africa's leading sparkling wine brands. Successfully launched South Africa's first de-alcoholised sparkling wine.Line manager to 1 Junior brand manager & 1 marketing intern

• Trade Channel & Events Manager (Wine Portfolio)

  • Aug 2010 - Oct 2011

  Developed channel strategies for the wine portfolio in retail, wholesale and on premise channels, while driving promotional effectiveness across the category.Effective execution of all events for the wine portfolio, including sponsorship negotiations and large festival set ups.

• Premium Wines Activation Manager

  • Jan 2010 - Aug 2010

  Developed consumer engagement plans to drive trial and commitment, including the implementation of national promotional campaigns, merchandising solutions and events across the premium wine portfolio.



Go Girl Energy Drink

• Sales & Brand Ambassador

  • Apr 2009 - Dec 2009

  Drove business growth through sales and distribution (on and off premise), securing new business & cultivating strong business relationships with trade partners. Organisation of all promotions, sponsorships and events to drive brand awareness Drove business growth through sales and distribution (on and off premise), securing new business & cultivating strong business relationships with trade partners. Organisation of all promotions, sponsorships and events to drive brand awareness