Experience

Intracon Consulting

• Spain
• Human Resources Services
• 1 - 100 Employee

• Global Customer & Insights manager

  • Jul 2022 - Present

  Barcelona, Catalonia, Spain Lead and uncover opportunities that creates value both for HP customers and business, using syndicated and primary market research, using traditional and non traditional methodologies like ethnography, Virtual reality, eye tracking,.... Managing complex projects, providing actionable insights, inspiring ideas and shape the strategic way forward for HP Large Format global Team. Helping the innovation path with new products and services (Softwares and hardware)



Self-employed

• Consultor Freelance

  • Feb 2022 - Present

  Branding & Comunication, Brand arquitecture, Innovation,... Transformación Digital sector Pharma



Sanofi

• France
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Head of Market and Customer Knowledge-CHC Iberia

  • May 2013 - Aug 2021

  - I Lead all CMI research activities (primary/secondary) within SPAIN & PORTUGAL within the CHC perimeter, Identifying the sources of growth, proposing directions for new opportunities and driving the integration of insights into business strategies and tactics. - I am the consumer and shopper champion within the team, leading the execution of primary market research, providing meta-analysis of all existing researches as well as secondary data to build a comprehensive understanding and… Show more - I Lead all CMI research activities (primary/secondary) within SPAIN & PORTUGAL within the CHC perimeter, Identifying the sources of growth, proposing directions for new opportunities and driving the integration of insights into business strategies and tactics. - I am the consumer and shopper champion within the team, leading the execution of primary market research, providing meta-analysis of all existing researches as well as secondary data to build a comprehensive understanding and Market & Business Performance Understanding, using external agencies or internal resources. - Broad experience in traditional market research and expertise in analytics from new digital sources (Google Analytics, Social Listening, Google Adwords, Segmentation…) as well as UX - Innovative methodologies, traditional and non traditional, focusing on design thinking together with behavioural to create products and services that are user-centered, effective, and engaging. - Knowledge on visualization tools like Power BI, Tableau, Miro, Notion,… - Manage partner agencies for high quality contribution assuring the return of investment. Show less



AIMFA

• Spain
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Vice President

  • May 2016 - May 2021

  Barcelona Area, Spain Vice President AIMFA – Spanish market Research Pharma association



we.CONECT - Discover a unique B2B event experience!

• Germany
• Media Production
• 100 - 200 Employee

• Speaker

  • Feb 2017 - Feb 2017

  Berlin Invited Speaker on the next Pharma CiMi.CON 2017 to talk about : Market Insights and Competitive Intelligence and Big Data: Implementing an infrastructure that makes data analysis possible and using Real-World Evidence • Is there room for change in the highly regulated environment? • How to bring big data from consumer insights to competitive intelligence? • Can there be a clear implementation strategy?



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• International Client Manager

  • May 2010 - Jul 2013

  Londres, Inglaterra, Reino Unido • Develop and lead the management of a regional relationship with a global client (Reckitt Benckiser) • Define and implement client related projects to achieve desired results, like financial forecasts and activity plans, price range, effective promotion, product placement, Brand Equity as well as Assortmants. • Evaluate and make recommendations to increase effectiveness and in store implementation like new Dettol no Touch, new concept, new premium product on the market. • Engagement… Show more • Develop and lead the management of a regional relationship with a global client (Reckitt Benckiser) • Define and implement client related projects to achieve desired results, like financial forecasts and activity plans, price range, effective promotion, product placement, Brand Equity as well as Assortmants. • Evaluate and make recommendations to increase effectiveness and in store implementation like new Dettol no Touch, new concept, new premium product on the market. • Engagement with all department Shopper, teams, Trade, Retail strategies, Marketing, Sales • 3 worldwide categories (dish, laundry and Hygiene) driving excellence and innovation in them through each stage of the process from developing insights (NPD writing concepts) to executing strategy.

• Client Manager

  • Jul 2008 - Dec 2010

  Boston, Massachusetts, Estados Unidos Manage the overall client relationship client business plans, identifying additional revenue opportunities. Portfolio: Northeast Select clients such as: Cabot Creamery, Friendly Ice Cream, Dare, and Bimbo Bakeries, Exxon,

• Client Executive

  • Jun 2003 - Jun 2008

  Barcelona, Cataluña, España Team leader for: Reckitt Benckiser, Lindt & Sprüngli, Cadbury, Bacardi in Spain. Managing the overall client relationship using Nielsen products and services, like: POS data, the Homescan Panel.



MIT European Career Fair '10

• Team associate

  • 2009 - May 2010



European Career Fair 2010

• Team member

  • 2009 - 2010



ARTHUR ANDERSEN CONSULTING

• Assistant

  • Jan 2001 - Dec 2001

  Assist Consultants in the management and follow up of clients such as La Caixa and AGBAR.



CO - International Catering Company

• MARKETING ASSISTANT

  • Mar 1999 - Nov 2001