Experience

CAMEO - California Association for Micro Enterprise Opportunity

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Vice President, Engagement and External Relations

  • 2018 - Present

  Successfully organized and led a diverse coalition that passed the nation’s first truth-in-lending bill for small business. My policy work as an advocate and as a writer has brought attention to local entrepreneurial ecosystems (see paper below) in economic development. Responsible for all aspects of the organization’s capacity building programs from idea generation, content development, logistics, execution, and evaluation with an eye to income generation. In 2019 programming included: a monthly webinar series, 8 regional and 2 statewide events, 4 in-person trainings, and 3 peer cohorts, most of which have exceeded their goals and gained a national audience. An increased demand for our services because of COVID-19 has more than doubled the amount of programming that we've done since March. Doubled organization’s earned income through partnerships and program excellence. Strategize on and write program-related sections of government and corporate grants. Ensure funded deliverables are executed successfully. Contribute to grant reporting. Responsible for member engagement and have increased membership by more than 10 percent. Manages the programming, communications, and advocacy teams to ensure the success of the organization. Show less

• Communications and Policy Director

  • 2011 - 2018

  Successfully executive legislative strategy and outreach to pass SB 197 (Block) in 2015. Developed the first communications plan for statewide organization dedicated to building entrepreneurship. Execute and manage plan that includes print production, media relations, message development, social media, video production, website development, internal and external communications as well as government relations and advocacy efforts on the state and national level. Successes include: President Obama, Speaker Nancy Pelosi and the U.S. Department of Labor use our messaging; we saved funding in the federal budget from elimination; our profile has increased in Sacramento and Washington, DC, increased media exposure and speaking engagements, increased web traffic by 160% over two years with quality content. Show less



Proposition 15, the California Fair Elections Act

• Press Secretary

  • 2010 - 2010

  Managed media campaign for California ballot measure including editorial board meetings, opinion pieces, earned media, and social media. Secured 500 media hits including 15 newspaper endorsements with a combined circulation of 2 million, 22 opinion pieces, 16 TV reports, 99 radio interviews and 11 reported stories. Strategized and wrote effective campaign talking points. Wrote and issued press releases, organized press conferences press calls, twitter storm, and a state-wide local op-ed effort. Show less



No On Proposition 26

• Press Secretary

  • 2010 - 2010

  Managed media campaign for California ballot measures including editorial board meetings, opinion pieces, earned media, and social media. Secured over 30 newspaper endorsements with a combined circulation of 3 million. Strategized and wrote effective campaign talking points. Wrote and issued enterprise press releases and op-eds, organized press conferences, served as campaign spokesperson. Coordinated coalition efforts in political strategy and press activities. Managed media campaign for California ballot measures including editorial board meetings, opinion pieces, earned media, and social media. Secured over 30 newspaper endorsements with a combined circulation of 3 million. Strategized and wrote effective campaign talking points. Wrote and issued enterprise press releases and op-eds, organized press conferences, served as campaign spokesperson. Coordinated coalition efforts in political strategy and press activities.



Apollo Alliance

• United States
• Public Policy Offices
• 1 - 100 Employee

• Communications/Advance Associate

  • 2008 - 2009

  Managed several media campaigns that influenced national clean energy policy and manufacturing policy. Developed a social media strategy. Managed a web-site redesign to incorporate CMS and multimedia capability that tripled the number of unique visitors. Developed, edited and produced website content including blog posts, a daily news feed, graphics, feature stories and a bi-monthly podcast. Conceptualized, wrote, executed and evaluated online engagement campaigns using Convio, eCRM. Researched and wrote issue papers on energy efficiency, renewable energy, green manufacturing and other clean energy issues. Wrote press advisories and releases. Booked regional and national media, resulting in over 1000 substantial print, radio, TV and online media hits. Developed and managed production of promotional materials (e.g. printed policy reports, DVD). Show less



Sounds, Words and Images

• Owner

  • 2006 - 2008

  Writing: blog, how-to-book, copy writing, news articles, profiles, radio features. Radio Production: conceptualize, research, report & produce story ideas; advise on segment development; editing, digital editing. Editing: children's books, radio features, copy editing. Developed and implemented a curriculum for teaching radio to high school students. Writing: blog, how-to-book, copy writing, news articles, profiles, radio features. Radio Production: conceptualize, research, report & produce story ideas; advise on segment development; editing, digital editing. Editing: children's books, radio features, copy editing. Developed and implemented a curriculum for teaching radio to high school students.



Youth Radio Rocks

• United Kingdom
• Broadcast Media Production and Distribution

• LA Bureau Chief (acting)

  • 2005 - 2006

  Developed curriculum for a series of workshops that provide media education for underprivileged youth. Assigned, edited, managed production staff. Worked with youth reporters on story conception to execution. Worked with editors and producers of local and national radio programs to place stories by youth reporters. Digital editing with Pro-tools and Audition. Wrote grant proposals and reported grant deliverables. Developed curriculum for a series of workshops that provide media education for underprivileged youth. Assigned, edited, managed production staff. Worked with youth reporters on story conception to execution. Worked with editors and producers of local and national radio programs to place stories by youth reporters. Digital editing with Pro-tools and Audition. Wrote grant proposals and reported grant deliverables.



American Public Media Group

• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Producer

  • 2001 - 2005

  Producer, "Weekend America". March 2004 to July 2005. Successfully developed and launched new 2 hour magazine radio program. Responsibilities included: assign, edit, manage production staff; conceive and create regular segments; build and manage relationship with freelance reporters; editorial calendar planning and design of program; direct live broadcasts as needed. Assistant Producer-Book Editor, Marketplace Morning Report, April 2002 to March 2004. Assign, edit, manage foreign staff and freelance reporters for busines news broadcast; write on-air scripts under deadline pressure; digital editing using DAVID, produce series, some reporting; schedule and prepare host interviews. Direct live daily news broadcasts. Show less



The International College of Seville

• Spain
• Higher Education
• 1 - 100 Employee

• Lecturer

  • 2001 - 2001

  Lecturer for International Business. Lecturer for International Business.



KPFK 90.7 FM

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Public Affairs Director, Producer

  • 1998 - 2000

  Coordinated and managed drive-time public affairs programming. Originated programming ideas, researched background information, prepared the on-air hosts and directed award-winning daily local broadcasts and a weekly national broadcast as well as occasional special programming. Successfully contributed to over 25% of on-air fundraising dollars. Produced special events (election coverage, Democratic National Convention live broadcasts.) Coordinated and managed drive-time public affairs programming. Originated programming ideas, researched background information, prepared the on-air hosts and directed award-winning daily local broadcasts and a weekly national broadcast as well as occasional special programming. Successfully contributed to over 25% of on-air fundraising dollars. Produced special events (election coverage, Democratic National Convention live broadcasts.)



KCRW

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Volunteer, listener and supporter

  • 1990 - 2008

  I managed volunteers on their fund-drives I managed volunteers on their fund-drives