Experience

Endeavor Colombia

• Colombia
• Business Consulting and Services
• 1 - 100 Employee

• Corporate Communications & PR Manager

  • May 2022 - Present



KPMG Colombia

• Colombia
• Business Consulting and Services
• 700 & Above Employee

• Coordinador de Comunicaciones y Endomarketing

  • Dec 2020 - May 2022

• Tourism Consultant

  • Apr 2019 - Dec 2020

  In charge of design and execution of PR plan with chambers, associations and companies in tourism to position consulting services.Responsible for the design and development of commercial proposals with added value and the report "Analysis of variation of hotel and aviation rates in Colombia, 2018 edition".

• Internal Communications Consultant

  • Oct 2018 - Dec 2020

  In charge of design and execution of the endomarketing plan for KPMG in Colombia, by the guidelines of the Global Organizational Culture of the Firm, responding to the communication needs for brand positioning and services for internal audiences. Further in charge of design creative concepts for commercial proposals that position KPMG services in current and potential clients. Member of the Change Management Committee with active participation in the design and implementations of communication strategies. Management of digital strategies, focused on positioning the Firm's channels among its stakeholders. Show less

• Internal Communications Specialist

  • Nov 2016 - Dec 2020

  In charge of design of the contents and execution of the internal communications strategy according of Global Organizational Culture of KPMG. Support communication needs to promote strategies, products, services and crisis management of any area that requires it, and also for internal communication channels such as Intranet, corporate screens, newsletter, BTL and events.Design of scripts and production of corporate videos.



Colectivo S.A.S.

• Bogotá, Bogotá D.C. Department, Colombia

• Public Relations and Strategic Communications Consultant

  • Apr 2016 - Oct 2016

  Design and execution of extenal communications strategy, alliances, launch events and activation of street marketing and social media campaigns for clients such as: Invest USA 2016, ESPN JJOO RIO 2016, La Roche Posay, Vichy and Nature's Heart. Besides, design and execution of communication and social responsibility strategy for Pastelería Jacques. Design and execution of extenal communications strategy, alliances, launch events and activation of street marketing and social media campaigns for clients such as: Invest USA 2016, ESPN JJOO RIO 2016, La Roche Posay, Vichy and Nature's Heart. Besides, design and execution of communication and social responsibility strategy for Pastelería Jacques.



Bankinter

• Spain
• Banking
• 700 & Above Employee

• Communications

  • Jun 2015 - Dec 2015

  Work participation in the planning of shares branding “Bankinter 50 years”. Elaboration of reputation reports for board of directors supported in Measurement Model Reptrack from Reputation Institute . Planning and execution of activities to improve brand perception in the Bankinter’s stakelholders. Work participation in change management during the processes of open markets in Portugal, besides working in the design and execution of the internal communication strategy for the "IV Solidarity Visa" activity, encouraging the participation of Bankinter’s employees in the campaign for the benefit of ONG`s of Spain. Show less



Colectivo S.A.S.

• Bogotá - Colombia

• Communications Executive Account

  • Apr 2014 - Aug 2014

  Experience in public relations, events, new content creation and development of brand and product positioning strategies for clients such as: (BMW, MINI, BMW Motorrad) Lorea'l luxe Fancybox Hotel Karmairi (Meliá Cartagena de Indias) Achievements: - Increase in 60% (for 4 months) the number of media publications through a PR strategy with journalists and redesign of the contents for the Fancybox brand. - Development of the Communications plan for the launch of "Tcherassi Home Colection" by Silvia Tcherassi and Distrihogar, with great coverage in national media. -Positioning of the Karmairi – Meliá as an investment project in Cartagena. - Design and development of public relations strategy for the launch of MINI 5 and BMW 1 Serie. Show less



Axon Comunicación Corporativa

• Communications executive account

  • Jul 2012 - Jan 2014

  Participation in strategic benchmark, free press, events, media relationship, public and business sector. Planning, development for organizations such as PromPerú – Comisión de Promoción del Perú para la Exportación y el Turismo, Ministerio de Turismo y Deporte de Uruguay, Sodexo - Soluciones, BSA - The Software Alliance, CTPartners and Microsoft. In addition projects in specific world wild sport events such as Rally Dakar 2013 and comercial events like Macrorrueda Alianza Pacifico – Cali 2013, ExpoPerú –Centroamérica Costa Rica and Panamá 2013 and Mobile Experience Tour Nokia Solutions And Networks 2013. *Winner of the recognition to the best consultant of Axón Corporate Communication LatAm 2012 Show less



Conexión Colombia

• Colombia
• Non-profit Organizations
• 1 - 100 Employee

• CSR Project Assistant

  • Jun 2011 - Jan 2012

  Responsible of research and development work plan on "Formulation and operation Corporate Volunteer Program" in Colombian companies. Also responsible for event organizers, creating databases, systematization of information and development of strategic communication tools. Responsible of research and development work plan on "Formulation and operation Corporate Volunteer Program" in Colombian companies. Also responsible for event organizers, creating databases, systematization of information and development of strategic communication tools.