Experience

Girl Scouts of New Mexico Trails

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Chief Executive Officer

  • Mar 2020 - Present



American Mothers, Inc.

• United States
• Non-profit Organizations
• 1 - 100 Employee

• • Apr 2017 - Apr 2021

  Specializing in branding, communications and development for this national non-partisan organization with a focus on the education and empowerment of mothers in America. Built sponsorship strategy for annual convention that resulted in 10% increase in revenue in it's first year.

• • Jan 2019 - Mar 2020

  Harnessing the power of maternal energy to make a positive change in the world. Providing a voice for the 85 million mothers of America on important policy issues that impact women and children. Honoring the significant work of mothers at home, work and in the world through the annual Mother of the Year award. Granting funds to non-profits across the country that illustrate the Golden Rule in action.



New Mexico Tourism Department

• • Jan 2015 - Dec 2018

  Chief executive over an $18M annual budget, 45 employees, four divisions and three competitive grant programs. Responsible for driving record-breaking visitation and economic impact while improving perceptions of New Mexico as a place to live, work and do business. Between 2015 - 2018: - Increased ROI on New Mexico True brand advertising from 3:1 to 7:1 - Increased annual visitation by 6% - Increased direct visitor spending by 5% - Increased jobs supported by visitor spending by 15% - Increased marketing budget by 22%Demonstrated commitment to providing the greatest return on investment for taxpayers by growing advertising presence and adding new media markets despite fiscal turbulence and budget reduction. Doubled community participation in agency programs and increased legislative sentiment towards a key industry in the state. Expanded the role of the state’s tourism marketing brand to bolster manufacturing, agriculture, business recruitment and civic pride. Show less

• • Apr 2014 - Dec 2014

  Directed a team of gifted communicators to achieve all-time high for earned mediaimpressions. Spearheaded initiatives to grow pride and advocacy in New Mexicans. Oversawcreative strategy for marketing campaigns within the state. Grew sentiment towards tourism asan industry. Provided positive impression of New Mexico across the US and around the world.



National Governors Association

• Public Policy Offices
• 100 - 200 Employee

• Chair of Summer Meeting Host Committee

  • Apr 2017 - Oct 2018

  Responsible for planning, development and execution of one of the most important annual events in American politics. Raised >$1M through an aggressive marketing and fundraising campaign to host a high-profile group of our nation's governors, international dignitaries and 1,000 distinguished guests in the oldest capital city in the U.S.A. Responsible for planning, development and execution of one of the most important annual events in American politics. Raised >$1M through an aggressive marketing and fundraising campaign to host a high-profile group of our nation's governors, international dignitaries and 1,000 distinguished guests in the oldest capital city in the U.S.A.



Town of Red River

• United States
• Government Administration
• 1 - 100 Employee

• Director of Tourism and Economic Development

  • May 2006 - Mar 2014

  Received six awards for excellence in tourism marketing and earned achievement as New Mexico’s Tourism Professional of the Year. Established a successful tourism marketing presence that delivered record-breaking visitation and revenues generated by lodger’s tax (12% increase over six years). Developed and executed successful multi-media and social media campaigns to increase market share as a premiere leisure travel destination in the American Southwest. Lead community-wide collaborative efforts to deliver value to consumers and return on investment to stakeholders. Grew regional visitation by 14% as the Chair of the Enchanted Circle Marketing Cooperative, a public-private partnership of regional marketing organizations. Show less



Citadel Broadcasting - 93.3 KOBFM

• Albuquerque, New Mexico

• Morning Show Host

  • Jan 2004 - Jun 2006

  Top-rated broadcaster in highly desirable "Women 25-54" and "Persons 25-54" demographics. Used platform to discuss current affairs and engage the community in mutually beneficial relationships with advertisers and sponsors. Top-rated broadcaster in highly desirable "Women 25-54" and "Persons 25-54" demographics. Used platform to discuss current affairs and engage the community in mutually beneficial relationships with advertisers and sponsors.



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• On-Air Talent

  • Dec 1999 - Dec 2003

  On-air talent for three highly-rated radio stations in Tampa, Florida and one in Central Georgia. Grew market share for radio cluster and contributed to the success of numerous promotions and large-scale events. Voice talent, commercial production expert, and show producer. On-air talent for three highly-rated radio stations in Tampa, Florida and one in Central Georgia. Grew market share for radio cluster and contributed to the success of numerous promotions and large-scale events. Voice talent, commercial production expert, and show producer.