PPC Executive

• Nov 2021 - Present

Digital Marketing Assistant

• Jan 2021 - Aug 2021

Key Responsibilities:-Developing and running seasonal and holiday-based PPC and email campaigns. -Using Content Management Systems (WordPress, Shopify, Gempages) to build landing pages, implement UTM tracking and optimise pages for mobile viewing. -Employing Shopify ecommerce management.-Monitoring and testing email marketing flows via Klaviyo to a 20K+ client database.-Microsoft Excel customer database management.-Creating visual content and digital assets using Adobe Suite and Canva.-Producing original photographic and video content.-Social media marketing/management of Facebook and Instagram accounts.-Analysing campaigns using Facebook Analytics to identify high and low-performing ads/ad sets. -Establishing chatbot flows for Messenger via Manychat.-Researching and editing current as well as forthcoming book editions. -Expanding customer engagement and generating leads through social media competitions.

Digital Marketing Volunteer

• Oct 2020 - Dec 2020

Key Responsibilities:-Voluntary advisor to small e-commerce start-up.-Implemented Google Analytics to assess and improve the online store's operation.-Use of WordPress and WooCommerce.-Product photography and videography. Key Responsibilities:-Voluntary advisor to small e-commerce start-up.-Implemented Google Analytics to assess and improve the online store's operation.-Use of WordPress and WooCommerce.-Product photography and videography.

Bar Supervisor

• Jun 2014 - Dec 2019

Key Responsibilities:-Supervised teams of up to ten members of staff.-Oversaw staff training and briefings.-Responsible for stock control and balancing cash accounts. Key Responsibilities:-Supervised teams of up to ten members of staff.-Oversaw staff training and briefings.-Responsible for stock control and balancing cash accounts.