IT Manager

• Mar 2023 - Present

Business Intelligence/ Business Analyst

• Feb 2022 - Mar 2023

-Power BI -Looker Studio (Data Studio) -Excel -BigQuery -Google Analytics -VTEX -Google Ads -Facebook Ads -Google Tag Manager -Power BI -Looker Studio (Data Studio) -Excel -BigQuery -Google Analytics -VTEX -Google Ads -Facebook Ads -Google Tag Manager

Software Developer

• Jun 2021 - Feb 2022

- Responsible for managing the software systems of the organization, with a primary focus on HubSpot, collaborating closely with the sales and marketing teams. Provided support in handling other software systems such as Delot, used in areas of quality management, legal, and human resources.- Led the transition from Salesforce to HubSpot, overseeing the collection of information stored in Salesforce and the subsequent implementation of HubSpot, ensuring a successful integration of data from the previous system.- Provided coaching and training in HubSpot to sales directors, e-commerce teams, marketing teams, hotel managers, general managers, and CEOs, helping them maximize the capabilities and functionalities of the platform.- Developed and designed informative dashboards using PowerBI and Google Data Studio. Generated web traffic reports and sales reports extracted from HubSpot, providing valuable insights for strategic decision-making.Key Achievements:- Successful transition from Salesforce to HubSpot, ensuring a seamless migration and successful incorporation of relevant information.- Improved efficiency and productivity of the sales and marketing teams through HubSpot training.- Creation of intuitive and visually appealing informative dashboards, facilitating the understanding of key data and supporting informed decision-making. Show less

Chief Marketing Officer

• Aug 2021 - Nov 2021

- Led and supervised a multidisciplinary team consisting of community managers, graphic designers, and webmasters.- Developed and executed digital marketing strategies aimed at achieving strong SEO and SEM positioning on Google, thus improving visibility and generating qualified leads.- Directed a successful Brand Awareness campaign for one of the leading hotels in the city of Medellín, achieving significant impact in brand recognition and increasing its presence in the local market.Notable achievements:- Implemented effective SEO and SEM strategies that increased organic website traffic by 50% and resulted in a 30% increase in conversions.- Enhanced online brand visibility through a Brand Awareness campaign for the hotel, leading to a 40% increase in bookings and a larger market share in Medellín. Show less

Student Library Assistant

• Jan 2018 - May 2021

- Utilized a database encompassing over 30 universities to electronically catalog, track, and organize book collections, ensuring efficient and accurate access to library resources. - Processed interlibrary loan requests, handling an average of 30 requests daily, significantly improving the book borrowing process for students and faculty. - Applied my social and communication skills to provide personalized assistance to students, faculty, and other library users, offering solutions to their needs and inquiries in person and over phone calls. Notable Achievements: - Implemented an electronic tracking system for book collections, enabling faster and more precise access to library resources. - Enhanced the efficiency of interlibrary loan services, effectively managing a high volume of daily requests and ensuring quicker response times for users. - Delivered excellent customer service by providing personalized assistance and effective solutions to students, faculty, and other library users. Show less