Experience

WholeScripts

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Head of UX & Design

  • Aug 2023 - Present

  Orlando, Florida, United States I drive the strategic direction for user experience and design initiatives across our digital platforms. Building on my previous role, I now oversee a diverse team comprising front-end designers and UI/UX designers, ensuring alignment in vision, seamless collaboration, and fostering growth. My responsibilities extend to coordinating with cross-functional teams, ensuring product designs meet both business objectives and user needs, and championing the voice of the user in all design decisions… Show more I drive the strategic direction for user experience and design initiatives across our digital platforms. Building on my previous role, I now oversee a diverse team comprising front-end designers and UI/UX designers, ensuring alignment in vision, seamless collaboration, and fostering growth. My responsibilities extend to coordinating with cross-functional teams, ensuring product designs meet both business objectives and user needs, and championing the voice of the user in all design decisions. Additionally, I place emphasis on mentoring emerging talent, refining departmental processes, and further enhancing our commitment to creating intuitive, user-centric digital solutions.

• Lead Digital Experience Specialist

  • Feb 2022 - Aug 2023

  Orlando, Florida, United States Led a UX team in executing design sprints, defining end-users, and collaborating with engineering to launch products. Partnered with sales, marketing, and support to achieve revenue and customer satisfaction goals. Engaged with third parties for partnership opportunities and conducted user research to drive product features.



KANE

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Product Designer

  • Oct 2020 - Feb 2022

  Orlando, Florida, United States Collaborated at a pioneering creative network, crafting ad campaigns for the Amazon ecosystem. Ensured alignment with clients, Amazon's standards, and user expectations.



CUNY Bronx Community College

• United States
• Higher Education
• 700 & Above Employee

• Digital Design Lecturer

  • Jan 2019 - Dec 2021

  Bronx, New York, United States Instructed on UX/UI Design, Web Interactivity, and Digital Imaging. Educated students on interactive systems, wireframing, prototyping, and photo editing.

• Studio Creative Director

  • Jan 2019 - Dec 2019

  Bronx, New York Collaborated with stakeholders to create aligned creative concepts. Oversaw creative team development and managed studio resources, ensuring brand consistency, quality, and meeting client expectations.



Amazon

• United States
• Software Development
• 700 & Above Employee

• Senior Visual Experience Designer

  • Aug 2013 - Jul 2018

  Greater New York City Area Crafted interactive advertising for web and mobile. Took concepts to reality, understanding usability principles, and supported sales teams with high-fidelity designs.



City University of New York-Herbert H. Lehman College

• United States
• Higher Education
• 700 & Above Employee

• Front-End Design Instructor

  • Mar 2012 - May 2014

  Greater New York City Area Taught introductory web design with a focus on HTML5 and web page design concepts.



TBWA\Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Front-End Designer/Developer & Animator

  • Oct 2010 - Aug 2013

  Greater New York City Area Collaborated with creative directors on immersive online advertising. Oversaw the execution of campaigns, leading to a 20% project increase without compromising efficiency.



Battery Interactive

• United States
• Advertising Services
• 1 - 100 Employee

• Interactive Designer

  • Nov 2007 - May 2010

  Greater New York City Area Created interfaces tailored for various devices. Collaborated with clients like Canon, AVON, and the NBA to reinforce brand identity and ensure timely delivery.



CUNY Bronx Community College

• United States
• Higher Education
• 700 & Above Employee

• Graphic Designer & Tutor

  • May 2005 - Jun 2007

  Greater New York City Area Designed visuals to boost student applications. Managed the printing department, aided students in design skills, and stayed updated on industry trends.