Experience

Robin Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Founder, Chief Communications Officer

  • Jun 2020 - Present

  Founder of corporate communications boutique agency. Projects include communication strategy, crisis communications, brand building, media relations, executive thought leadership, social media management, product launches, content strategy and distribution, internal communications, acquisitions, and more. Founder of corporate communications boutique agency. Projects include communication strategy, crisis communications, brand building, media relations, executive thought leadership, social media management, product launches, content strategy and distribution, internal communications, acquisitions, and more.



Tivity Health

• United States
• Wellness and Fitness Services
• 300 - 400 Employee

• Senior Vice President Corporate Communications

  • Mar 2019 - Apr 2020

  Post Tivity Health acquisition of Nutrisystem, named head of Corporate Communications for combined company, responsible for enterprise communications including executive, corporate, crisis, brand, change management, internal, social and thought leadership. Brands include: SilverSneakers, Nutrisystem, South Beach Diet, Wisely Well, Prime Post Tivity Health acquisition of Nutrisystem, named head of Corporate Communications for combined company, responsible for enterprise communications including executive, corporate, crisis, brand, change management, internal, social and thought leadership. Brands include: SilverSneakers, Nutrisystem, South Beach Diet, Wisely Well, Prime



Nutrisystem, Inc.

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• Senior Vice President, Corporate Communications

  • May 2013 - Mar 2019

  Executive communication leader overseeing comms for all areas of the business including corporate, internal, crisis, strategic public relations and social media. Closely aligned with e-commerce, retail, creative, celebrity, product development, supply chain, and contact center teams. On team that acquired South Beach Diet, and relaunched it as a structured weight loss brand. Worked alongside first time CEO, CFO and CMO brought in to turnaround the company, leading to sale to Tivity… Show more Executive communication leader overseeing comms for all areas of the business including corporate, internal, crisis, strategic public relations and social media. Closely aligned with e-commerce, retail, creative, celebrity, product development, supply chain, and contact center teams. On team that acquired South Beach Diet, and relaunched it as a structured weight loss brand. Worked alongside first time CEO, CFO and CMO brought in to turnaround the company, leading to sale to Tivity Health. Brands include: Nutrisystem, South Beach Diet Show less Executive communication leader overseeing comms for all areas of the business including corporate, internal, crisis, strategic public relations and social media. Closely aligned with e-commerce, retail, creative, celebrity, product development, supply chain, and contact center teams. On team that acquired South Beach Diet, and relaunched it as a structured weight loss brand. Worked alongside first time CEO, CFO and CMO brought in to turnaround the company, leading to sale to Tivity… Show more Executive communication leader overseeing comms for all areas of the business including corporate, internal, crisis, strategic public relations and social media. Closely aligned with e-commerce, retail, creative, celebrity, product development, supply chain, and contact center teams. On team that acquired South Beach Diet, and relaunched it as a structured weight loss brand. Worked alongside first time CEO, CFO and CMO brought in to turnaround the company, leading to sale to Tivity Health. Brands include: Nutrisystem, South Beach Diet Show less



The Meet Group

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Executive Vice President, Communications

  • Jan 2012 - May 2013

  Led communication strategy, marketing and advertising for highly-trafficked social network startup myyearbook.com as it rebranded to MeetMe in June 2012 and became a global, publicly traded Company. Led communication strategy, marketing and advertising for highly-trafficked social network startup myyearbook.com as it rebranded to MeetMe in June 2012 and became a global, publicly traded Company.



Rodale Inc.

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Executive Vice President, Communications

  • Jul 2003 - Nov 2010

  Directed all communications activities for major global publications such as Men’s Health, Prevention, Women’s Health, Runner’s Works, and Organic Gardening. Developed and adopted multi-platform integrated communication partnerships with NBC, CBS and MTV. Recognized as an industry thought and innovation leader for lifestyle brands. Led team of 25, delivering an average of three national earned media appearances per week. Brands include: Men's Health, Women's Health, Prevention, Runner's… Show more Directed all communications activities for major global publications such as Men’s Health, Prevention, Women’s Health, Runner’s Works, and Organic Gardening. Developed and adopted multi-platform integrated communication partnerships with NBC, CBS and MTV. Recognized as an industry thought and innovation leader for lifestyle brands. Led team of 25, delivering an average of three national earned media appearances per week. Brands include: Men's Health, Women's Health, Prevention, Runner's World, Bicycling, Organic Gardening, Biggest Loser, Eat This Not That, An Inconvenient Truth, South Beach Diet, and more. Show less Directed all communications activities for major global publications such as Men’s Health, Prevention, Women’s Health, Runner’s Works, and Organic Gardening. Developed and adopted multi-platform integrated communication partnerships with NBC, CBS and MTV. Recognized as an industry thought and innovation leader for lifestyle brands. Led team of 25, delivering an average of three national earned media appearances per week. Brands include: Men's Health, Women's Health, Prevention, Runner's… Show more Directed all communications activities for major global publications such as Men’s Health, Prevention, Women’s Health, Runner’s Works, and Organic Gardening. Developed and adopted multi-platform integrated communication partnerships with NBC, CBS and MTV. Recognized as an industry thought and innovation leader for lifestyle brands. Led team of 25, delivering an average of three national earned media appearances per week. Brands include: Men's Health, Women's Health, Prevention, Runner's World, Bicycling, Organic Gardening, Biggest Loser, Eat This Not That, An Inconvenient Truth, South Beach Diet, and more. Show less