Experience

Mortgage Bankers Association

• United States
• Banking
• 200 - 300 Employee

• Associate Director, Marketing

  • Oct 2021 - Present

  Washington, DC I serve as a strategic partner to lead the marketing strategies for the DEI, Affordable Housing Initiatives (CONVERGENCE) and the State & Local groups within MBA. Developing and creating creative marketing plans to promote their products, events and programs of service. In addition, I lead the strategic marketing efforts for MBA's Servicing Solutions Conference & Expo, Accounting & Financial Management Conference and the State & Local Workshop.

• Senior Marketing Representative

  • Aug 2020 - Oct 2021



The Polished Diva

• Wardrobe Stylist

  • Feb 2016 - Present

  Glen Burnie, MD My goal as a style consultant and wardrobe stylist is to make my client's lives easier. Providing them with wardrobe selections to elevate and enhance their personal style. Specializing in closet wardrobe revamps, personal style consulting and targeted shopping for clients.



OneMain Financial

• Financial Services
• 700 & Above Employee

• Marketing Program Manager

  • Aug 2013 - Feb 2020

  Baltimore, Maryland Led development and creative process for campaigns, point-of-sale (POS) retail and marketing collateral for over 1,500 consumer lending branches within the United States. Managed external and in-house creative agency and third-party vendor relationships in support of campaign creative, print production and sweepstakes designed to boost financials’ brand, personal and auto loan goals, and organizational objectives. Collaborated across marketing distribution channels to promote… Show more Led development and creative process for campaigns, point-of-sale (POS) retail and marketing collateral for over 1,500 consumer lending branches within the United States. Managed external and in-house creative agency and third-party vendor relationships in support of campaign creative, print production and sweepstakes designed to boost financials’ brand, personal and auto loan goals, and organizational objectives. Collaborated across marketing distribution channels to promote integrated branch-based campaigns and sweepstakes (i.e. online, direct mail, social media, and community engagement) to increase brand loyalty and loan volume. Prepared marketing analysis reports to evaluate R.O.I. on Customer Appreciation campaign efforts, providing snapshot to determine how to select marketing channels to best promote future customer appreciation campaigns. Developed merchandising guidelines to assist branches with placement of Point-of-Sale (POS) marketing materials, campaign creative and regulatory compliance signage, providing branches with guidance when new campaigns and promotions were introduced to assure proper placement of materials. Worked across a variety of departments such as legal, compliance, branch operations to assure major stakeholders were accounted for during the campaign creative process. Show less



Educational Systems Federal Credit Union

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Jul 2008 - Aug 2013

  Greenbelt, Maryland Managed 3 employees to include marketing specialist, marketing coordinator and graphics designer. Assisted SVP, Marketing to prepare and manage annual marketing plan and budget. Managed content, creative development, and production of quarterly newsletter, annual report, and other print publications. Established product policies, brand positioning and pricing for existing and new products / services to meet credit union key goals and objectives. Oversaw marketing channel… Show more Managed 3 employees to include marketing specialist, marketing coordinator and graphics designer. Assisted SVP, Marketing to prepare and manage annual marketing plan and budget. Managed content, creative development, and production of quarterly newsletter, annual report, and other print publications. Established product policies, brand positioning and pricing for existing and new products / services to meet credit union key goals and objectives. Oversaw marketing channel management for creative and production for radio / print advertisements to further reinforce brand in target areas. Prepared marketing analysis reports for promotional campaigns and direct mail efforts to provide effectiveness for deployed marketing strategies. Managed corporate rebranding initiative that refreshed brand to reach target audience of education community. Launched social media and email strategy that assisted in marketing to target audiences using fluid marketing channels. Represented Credit Union at industry meetings, conferences and round tables. Show less



Mortgage Bankers Association

• United States
• Banking
• 200 - 300 Employee

• Marketing Representative

  • May 2007 - Jul 2008

  Washington D.C. Metro Area Oversaw creative concept, design and print production of marketing and promotional collateral (e.g. brochures, flyers, print advertisements, web advertisements and email blast) for internal clients. Developed and implemented marketing plans for internal clients CampusMBA, and Mortgage Industry Standards Maintenance Organization (MISMO). Promoted upcoming seminars and training through marketing efforts for CampusMBA, increasing enrollment. Reinforced MISMO brand, and… Show more Oversaw creative concept, design and print production of marketing and promotional collateral (e.g. brochures, flyers, print advertisements, web advertisements and email blast) for internal clients. Developed and implemented marketing plans for internal clients CampusMBA, and Mortgage Industry Standards Maintenance Organization (MISMO). Promoted upcoming seminars and training through marketing efforts for CampusMBA, increasing enrollment. Reinforced MISMO brand, and elevated relevance within the mortgage industry. Increased enrollment and attendance by developing marketing strategies to promote MBA conferences and seminars. Show less



Andrews Federal Credit Union

• United States
• Financial Services
• 100 - 200 Employee

• Senior Promotions Specialist

  • Mar 2004 - May 2007

  Temple Hills, Maryland Supervised marketing team of 2 consisting of marketing coordinator and marketing assistant. Managed content, creative development, and production of the Credit Union’s quarterly newsletter, annual report, and other print publications. Chaired Marketing Advisory Committee. Developed multi-channel marketing campaigns and promotional strategies to meet quarterly and annual product sales goals. Oversaw planning and execution for branch grand opening and special events… Show more Supervised marketing team of 2 consisting of marketing coordinator and marketing assistant. Managed content, creative development, and production of the Credit Union’s quarterly newsletter, annual report, and other print publications. Chaired Marketing Advisory Committee. Developed multi-channel marketing campaigns and promotional strategies to meet quarterly and annual product sales goals. Oversaw planning and execution for branch grand opening and special events. Traveled to branch locations within U.S. and overseas to perform marketing collateral audits to meet brand compliance standards. Show less



Epilepsy Foundation

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Communications Manager

  • Mar 2002 - Mar 2004

  Landover, Maryland Assisted the Director, Communications with the preparation of the annual communications budget. Managed and promoted process for the National "Distinguished Journalism Awards," which recognized journalists for creative contributions that brought about awareness to the epileptic community. Managed and promoted the National "Winning Kids" program, which highlighted epilepsy awareness. Managed design and production of new print collateral (i.e.: brochures, pamphlets, awards… Show more Assisted the Director, Communications with the preparation of the annual communications budget. Managed and promoted process for the National "Distinguished Journalism Awards," which recognized journalists for creative contributions that brought about awareness to the epileptic community. Managed and promoted the National "Winning Kids" program, which highlighted epilepsy awareness. Managed design and production of new print collateral (i.e.: brochures, pamphlets, awards brochures, and catalogs). Managed the production of educational videos developed for epilepsy awareness. Managed all print, video, design vendor relationships. Show less



Airports Council International - North America

• United States
• Airlines and Aviation
• 1 - 100 Employee

• Public Affairs Manager

  • Apr 1999 - Sep 2002

  Washington D.C. Metro Area Managed all print, design and video production vendor relationships. Developed print collateral and marketing materials (i.e. publications, brochures, and newsletter). Managed public affairs department budget for meetings, conferences and special events. Managed committee work for marketing/communications steering group meetings. Served as project manager for annual Marketing/Communications Contest open to all Airports in US and in Canada. Managed… Show more Managed all print, design and video production vendor relationships. Developed print collateral and marketing materials (i.e. publications, brochures, and newsletter). Managed public affairs department budget for meetings, conferences and special events. Managed committee work for marketing/communications steering group meetings. Served as project manager for annual Marketing/Communications Contest open to all Airports in US and in Canada. Managed association’s publication sales, inventory and budget. Prepared organization's press releases, fact sheets and talking points as they related to industry specific topics. Managed all press releases and media relations including coordination of staff interviews. Served on core planning committee for Annual Conference & Exhibition, Media Relations Workshop and Marketing/Communications Committee Meetings. Managed sales/marketing strategy for the Association's Membership department. Participated as a speaker for aviation related community events. Managed photography opportunities for the organization. Served on implementation task force for iMIS membership database. Show less