Blair Casey
Sr. Manager, Partnership Marketing at DG Media Network- Claim this Profile
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Bio
Alexandra Patterson
How would I best describe Blair? She is undeniably one of the most intelligent and strategic-minded people I know! I worked with Blair during my time at What’s Ahead and am impressed at what a positive impact she had on our company in a just a few short months. She is not only articulate with a passion for strategy and insights, but is also a high-level thinker with a decisive point-of-view that drove our company’s marketing efforts to an entirely new level. Blair understood the need to apply strategic marketing principles to our sales team’s efforts and did so with passion and purpose. I would consider myself extremely fortunate to work alongside Blair again in the future and would highly recommend her! She will elevate any company’s brand and prove to be an invaluable resource.
Tracie Ferrell
Blair Casey is without a doubt one of the best digital marketers I have worked with. She has the distinctive ability to understand and effectively articulate the direct relations and gaps between content marketing, user experience, and merchandising plans. Her multi-channel focus allows for strategic thinking that positively impacts all digital spaces including desktop, mobile, and mobile apps. She also has the keen ability to optimize promotional experiences for major campaigns. With these well-rounded insights, she is able to successfully deliver sound content strategy, marketing copy, and action plans to drive real, tangible results on multiple platforms including brick and mortar. In the content world, that task alone can be a challenge, but Blair’s expertise, techniques, and clear communications make it seem effortless. Blair is passionate, positive, and ready for any challenge set before her. She is a team player and a true leader whose positive attitude and engagement is contagious. Working with her has truly been a pleasure, and I consider her talent and leadership a must-have for any content marketing team who is trying to take their business to the next level.
Alexandra Patterson
How would I best describe Blair? She is undeniably one of the most intelligent and strategic-minded people I know! I worked with Blair during my time at What’s Ahead and am impressed at what a positive impact she had on our company in a just a few short months. She is not only articulate with a passion for strategy and insights, but is also a high-level thinker with a decisive point-of-view that drove our company’s marketing efforts to an entirely new level. Blair understood the need to apply strategic marketing principles to our sales team’s efforts and did so with passion and purpose. I would consider myself extremely fortunate to work alongside Blair again in the future and would highly recommend her! She will elevate any company’s brand and prove to be an invaluable resource.
Tracie Ferrell
Blair Casey is without a doubt one of the best digital marketers I have worked with. She has the distinctive ability to understand and effectively articulate the direct relations and gaps between content marketing, user experience, and merchandising plans. Her multi-channel focus allows for strategic thinking that positively impacts all digital spaces including desktop, mobile, and mobile apps. She also has the keen ability to optimize promotional experiences for major campaigns. With these well-rounded insights, she is able to successfully deliver sound content strategy, marketing copy, and action plans to drive real, tangible results on multiple platforms including brick and mortar. In the content world, that task alone can be a challenge, but Blair’s expertise, techniques, and clear communications make it seem effortless. Blair is passionate, positive, and ready for any challenge set before her. She is a team player and a true leader whose positive attitude and engagement is contagious. Working with her has truly been a pleasure, and I consider her talent and leadership a must-have for any content marketing team who is trying to take their business to the next level.
Alexandra Patterson
How would I best describe Blair? She is undeniably one of the most intelligent and strategic-minded people I know! I worked with Blair during my time at What’s Ahead and am impressed at what a positive impact she had on our company in a just a few short months. She is not only articulate with a passion for strategy and insights, but is also a high-level thinker with a decisive point-of-view that drove our company’s marketing efforts to an entirely new level. Blair understood the need to apply strategic marketing principles to our sales team’s efforts and did so with passion and purpose. I would consider myself extremely fortunate to work alongside Blair again in the future and would highly recommend her! She will elevate any company’s brand and prove to be an invaluable resource.
Tracie Ferrell
Blair Casey is without a doubt one of the best digital marketers I have worked with. She has the distinctive ability to understand and effectively articulate the direct relations and gaps between content marketing, user experience, and merchandising plans. Her multi-channel focus allows for strategic thinking that positively impacts all digital spaces including desktop, mobile, and mobile apps. She also has the keen ability to optimize promotional experiences for major campaigns. With these well-rounded insights, she is able to successfully deliver sound content strategy, marketing copy, and action plans to drive real, tangible results on multiple platforms including brick and mortar. In the content world, that task alone can be a challenge, but Blair’s expertise, techniques, and clear communications make it seem effortless. Blair is passionate, positive, and ready for any challenge set before her. She is a team player and a true leader whose positive attitude and engagement is contagious. Working with her has truly been a pleasure, and I consider her talent and leadership a must-have for any content marketing team who is trying to take their business to the next level.
Alexandra Patterson
How would I best describe Blair? She is undeniably one of the most intelligent and strategic-minded people I know! I worked with Blair during my time at What’s Ahead and am impressed at what a positive impact she had on our company in a just a few short months. She is not only articulate with a passion for strategy and insights, but is also a high-level thinker with a decisive point-of-view that drove our company’s marketing efforts to an entirely new level. Blair understood the need to apply strategic marketing principles to our sales team’s efforts and did so with passion and purpose. I would consider myself extremely fortunate to work alongside Blair again in the future and would highly recommend her! She will elevate any company’s brand and prove to be an invaluable resource.
Tracie Ferrell
Blair Casey is without a doubt one of the best digital marketers I have worked with. She has the distinctive ability to understand and effectively articulate the direct relations and gaps between content marketing, user experience, and merchandising plans. Her multi-channel focus allows for strategic thinking that positively impacts all digital spaces including desktop, mobile, and mobile apps. She also has the keen ability to optimize promotional experiences for major campaigns. With these well-rounded insights, she is able to successfully deliver sound content strategy, marketing copy, and action plans to drive real, tangible results on multiple platforms including brick and mortar. In the content world, that task alone can be a challenge, but Blair’s expertise, techniques, and clear communications make it seem effortless. Blair is passionate, positive, and ready for any challenge set before her. She is a team player and a true leader whose positive attitude and engagement is contagious. Working with her has truly been a pleasure, and I consider her talent and leadership a must-have for any content marketing team who is trying to take their business to the next level.
Experience
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DG Media Network
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United States
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Advertising Services
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1 - 100 Employee
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Sr. Manager, Partnership Marketing
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Jan 2022 - Present
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Danone
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France
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Food and Beverage Manufacturing
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700 & Above Employee
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Associate Shopper Marketing Manager, Club & Dollar Channels
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Jan 2020 - Jan 2022
•Launched the first-ever Danone sustainability scale event at Sam’s Club•Established club shopper marketing processes and ways-of-working with cross-functional teams •Drove customer integration through media partnerships, line reviews and ABP deliverables
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Associate Shopper Marketing Manager, Walmart Division
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Sep 2018 - Dec 2019
•Developed and executed marketing plans for Danone Plant-Based, Organic Dairy, Baby, and Ambient items at Walmart•Worked with cross-functional teams to identify opportunities and develop strategic initiatives•Successfully executed Danone participation in the Walmart “Recycle Together” pilot program
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What's Ahead
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United States
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Advertising Services
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Marketing Strategist
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Nov 2017 - May 2018
• Collaborated with sales and creative to deliver quarterly marketing plans • Reviewed program metrics to establish benchmarks and track progress • Wrote creative marketing copy (social media, sales materials, web content, etc.) • Managed monthly marketing budgets and vetted third party providers • Supported and developed brand identity and growth • Collaborated with sales and creative to deliver quarterly marketing plans • Reviewed program metrics to establish benchmarks and track progress • Wrote creative marketing copy (social media, sales materials, web content, etc.) • Managed monthly marketing budgets and vetted third party providers • Supported and developed brand identity and growth
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Geometry Global
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United States
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Advertising Services
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300 - 400 Employee
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Copywriter & Retail Strategist
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May 2015 - Nov 2017
• Wrote creative copy for multiple brands (Primarily Johnson & Johnson and Coca-Cola) • Crafted tactical plans and communication architecture for shopper strategies • Researched and delivered branded shopper strategies for a variety of channels • Assisted account teams with media strategy to maximize campaign effectiveness • Collaborated closely with teammates to present business and program pitches • Delivered content strategy and web layouts for Walmart e-comm programs • Spearheaded case studies and award submission initiatives Show less
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Sam's Club
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United States
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Retail
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700 & Above Employee
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Content Strategist and Copywriter
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Nov 2013 - Jan 2015
• Wrote product descriptions and creative copy for SamsClub.com • Worked in tandem with buyers, site merchandisers and creative leadership • Conducted extensive industry research to establish best practices • Frequently worked with senior leadership to pitch site-wide improvements • Wrote product descriptions and creative copy for SamsClub.com • Worked in tandem with buyers, site merchandisers and creative leadership • Conducted extensive industry research to establish best practices • Frequently worked with senior leadership to pitch site-wide improvements
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Consumer Media Network
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Houston, Texas Area
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Staff Writer & Content Analyst
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Jun 2012 - Aug 2013
• Wrote articles for third party websites as part of a larger SEO strategy • Created keyword and publishing strategies for company websites • Worked in Google Analytics to identify user behavior patterns • Applied insights to optimize user experience and content • Collaborated with designers and developers to implement content strategies • Wrote articles for third party websites as part of a larger SEO strategy • Created keyword and publishing strategies for company websites • Worked in Google Analytics to identify user behavior patterns • Applied insights to optimize user experience and content • Collaborated with designers and developers to implement content strategies
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Managing Editor
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Aug 2011 - Jul 2012
• Edited and wrote copy for print and online editions of the weekly newspaper • Managed monthly budgets and freelancers • Implemented a comprehensive rebranding of print and digital assets • Photography, photo editing and social media engagement • Edited and wrote copy for print and online editions of the weekly newspaper • Managed monthly budgets and freelancers • Implemented a comprehensive rebranding of print and digital assets • Photography, photo editing and social media engagement
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Ann Taylor
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Retail
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400 - 500 Employee
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Co-Manager
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Jun 2009 - Apr 2011
• Worked with store managers and served as interim manager for a $3MM store • Day-to-day duties of payroll, scheduling, merchandising, and operations • Focused on training, meeting sales goals and establishing brand culture • Worked with store managers and served as interim manager for a $3MM store • Day-to-day duties of payroll, scheduling, merchandising, and operations • Focused on training, meeting sales goals and establishing brand culture
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Education
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2004 - 2009
University of Arkansas
B.A., English
Community
