Experience

Jeunesses Musicales Canada

• Canada
• Musicians
• 1 - 100 Employee

• Director of Operations, Young Audience and Music Education

  • Oct 2019 - Present



Men's Seasons

• Montreal

• President

  • Mar 2015 - Present

  Development, production, distribution and sale of natural, vegan, and ecofriendly men's skincare products made of innovative canadian active ingredients. - Analysed the market of Men's skincare products and saw a business opportunity. - Wrote a business plan and obtained funding. - Brought together a team, investors, researchers, manufacturers, providers, professionals, marketing and communications specialists. - Supervised all aspects of development from the concept to the market. - Received media coverage that put forward the quality of the products, their branding and their uniqueness. Show less



Fondation Père Lindsay

• Director, Business and Career Program for Musicians (Contract)

  • Jun 2014 - Oct 2014

  The Fondation Père Lindsay offers scholarships to young musicians playing a classical instrument. • Create and develop a business and career development program offered at HEC-Montreal and funded by the Fondation Père Lindsay for young musicians aspiring to do an international carreer. The Fondation Père Lindsay offers scholarships to young musicians playing a classical instrument. • Create and develop a business and career development program offered at HEC-Montreal and funded by the Fondation Père Lindsay for young musicians aspiring to do an international carreer.



McGill University

• Canada
• Higher Education
• 700 & Above Employee

• Director, McGill Conservatory, Community Program of the Schulich School of Music

  • 2006 - 2014

  -Handle all aspects of the McGill Conservatory operations. -In charge of a $1,7M budget, 3300 registrations and 100 concerts in 2 branches. -Manage 200 employees from more than 25 different nationalities. • Doubled the Conservatory revenues in 7 years by focussing on a strong branding, multiplying the publicity by 20, creating new programs and by meeting individually each new student. The demand for registrations constantly grew despite the raise of fees. • Noticed the decline of the Little Musicians classes when came in as Director in 2006. Changed the structure, lowered the fees and put in place a focused marketing campaign. Registrations went from 6 to 300 in 4 years becoming the most profitable Conservatory Program. • Implemented new web registration system for both the Day Camp and the Examinations. Results: lower costs, higher customer satisfaction, better efficiency and transparency. • Repositioned the Conservatory Day Camp to make it the best Performing arts camp in Montreal. Reviewed marketing, staffing, and raised fees by 30% with no effect on registrations. This resulted as a 500% increase in profits. • Designed and put in place an action plan to optimize costs and maximize publicity with the result of generating the largest profits ever recorded by the Conservatory (2013). Show less



Artemusik Inc.

• President and Owner

  • 1996 - 2006

  Artemusik Inc. was a company which was managing day camps, a dance school and birthday parties for kids. Creating added value by grabbing business opportunities and creating spin-offs. • Seized an opportunity in 1996 of creating a day camp in music and performing arts at McGill. Met with the Director and explained my concept which he accepted. This lead to the establishment of the McGill Conservatory Day Camp which was turnkey managed by Artemusik Inc. • Noticed McGill’s reputation and maximized the camp’s potential by creating a logo, posters, flyers and a web site. As a result, the number of registrations went from 14 to more than 500 in 4 years with profits covering the Conservatory’s annual deficit. • Anticipated the demographic hollow by creating new specialized programs for targetted customers (Garage Band Camp + Tour Camp, Video Camp, Radio Camp, Sound Recording Camp, etc.) with the result of constantly more registrations in a declining market. • Identified the high potentials within the Camp team and co-founded spin-offs of Camp song CDs, Dance School and Birthday Parties. • Presented my vision of the Conservatory during an interview in front of a panel of 10 people. Became the youngest director of the Conservatory and sold Artemusik Inc. to McGill University (2006). • Today the McGill Conservatory Day Camp has more than 1000 4-18 years old registrations annually in 30 different programs, offering in 7 weeks more than 45 end-of-camp shows for parents and friends and remains, by far, the most profitable program of the McGill Conservatory. Show less