Sr Product Manager

• Apr 2022 - Present

Senior Product Manager & Product Marketer / Founder

• Dec 2016 - Present

www.sparrowmintgallery.com Entrepreneurial venture (side business) • Launch of SparrowMint Product Gallery LLC: Product launch / gallery opening 2/3/17. ecommerce launch 3/3/17 • Go to Market (GTM) Strategy (in progress) • Roadmap and Milestones (in progress) for product development, marketing and ecommerce • Functional Requirements, user stories, acceptance criteria for reproductions, customer touchpoints & SLA’s for products and Gallery • Product Development: original artwork, limited edition reproductions and line extensions. Conceptual, technical and stylistic development of products (original artwork) • Deployment and program management, including pop-up gallery exhibition • Branding and Product Marketing, including content development, sales enablement marketing, & ecommerce site merchandising and social media Initial target DMA is New York, NY, focusing on the local market for promotion and advertising while validating the GTM strategy

Sr Product manager

• Nov 2018 - Apr 2022

Product Manager

• May 2017 - Nov 2018

Sr Director of Product Development (Software Product Manager)

• Jan 2016 - Nov 2016

• Product Development of new ad product, shopping campaigns / PLA’s , from conception through development to launch (Alpha launch Nov 2016)• Product Management for Updates to search syndication DMP/DSP (analytics, optimization, reporting, and ad serving) platform to meet current user needs to manage digital (search) campaigns.• Product Management of Anomaly Detection alerts• Write and update functional requirements, uses cases and milestones• User & Market Research (internal and external). Interview end clients (advertisers) and internal users of platform for initial research and feedback sessions.• Competitive landscape analysis for new product development. • Work across functional teams (Services, Sales, Technology, UX, Marketing)• UAT testing, pre-, mid- and post-release. Verify technology releases against business requirements of advertiser UI and Ad-Serving.• Program Management of Advertiser Quarterly Business Reviews • Digital advertising performance data analysis and advertiser vertical trend forecasting. Write agency level insights to be used in QBRs. Develop insights to inform strategic and tactical client recommendations• Work with technology and business leads to determine external product roadmap• Escalation of platform user technology concerns, issues and bugs• Work with technology to prioritize UI feature requests and bug fix backlog against business concerns

Sr Director, Advertiser Strategy

• Apr 2015 - Jan 2016

• Program development and management for Advertiser Quarterly Business Reviews. Target schedule of client meetings, product templates. Pre-meeting content review and edits. Utilize Salesforce and BI to capture advertiser follow-up and next steps• Business owner of new feature (scheduled actions). Developed use case and worked with Technology and UX teams to develop requirements. UAT testing and roll out to the internal Account Management teams in time for key Holiday season.• Program development and management for Advertiser account audits• Business and Product trend analysis. Data analysis and production of trend and forecast reports by advertiser vertical, focusing on key Advertiser performance metrics to establish benchmarks• Account Strategy. Attend client meetings as Sr team member to get feedback and offer insights• Product Marketing. Product and capability slides for sales enablement, including Welcome Kit for new advertisers. Sponsored development of content library in Salesforce• Training, Coaching & Development identify skill gaps of new entry level Services team. Developed training program and proposed long term account pod structure.• Train Account Management and Specialist teams on strategic account management skills

Director, Client Services

• Apr 2014 - Apr 2015

• Managed, hired, trained, coached a team of account managers and a team lead (managed services)• Identify growth and scale opportunities in advertiser PPC campaigns and develop account strategies• Work on cross functional teams as project Business Owner• Functional process update to New Advertiser launch process • Developed new hire training program for account managers and weekly lunch & learn program for broader skill development

Director, Strategic Agency Accounts

• Jun 2013 - Oct 2013

Responsible for relationship with assigned Tier 1 Strategic accounts where commercial concerns are through an Agency. Assigned accounts include auto, computing, telecommunications and retail verticalsResponsible for retention of existing business and growth of accounts. o Retention rate of 100% o Total yearly net of monthly reoccurring revenue of account base was $3.5MMo New business generated due to existing relationshipo Formerly lost business was brought back to the platformo Global account brought new region to the platform• Developed relationships through the agency to the end client• Acted as internal Client/Agency advocate and escalation point across all functions• Understand partner success metrics and goals• Identify points of opportunity and need, bringing in additional functional departments as necessary, including product teams

Agency Relationship Manager

• Jul 2011 - Jun 2013

Responsible for the commercial relationship with assigned Network Agencies within the central regionRetention rate of 99% over 2+ years. The only lost advertisers were either seasonal/holiday accounts or the agency lost the businessTotal yearly net of monthly reoccurring revenue of account base was $2MM+Primary contact at Agency with multiple office locations, including coordination with internal technical teams to successfully onboarded over 20 advertisers over the course of a year, growing the YRR from $0 to $840K. Contract renewed at 1 year.Global Account Manager on Tier 1 global auto account, ensuring that service expectations were met consistently across regions. Internal advocate for the client across all Marin functions.o Primary relationship contact for North American Client Service Directors and search teamso Point of escalation with Agency's Global Account Director across all global regionso Participated and monitored progress on global technology onboarding and other technology projects, including EC migration and 3rd party technology integrationso Quarterly Business reviews on Global business

Owner / Director of Marketing Strategy

• Jan 2010 - Jul 2011

SPARROW MINT MARKETING, LLC, Chicago, Illinois 2010 Brand strategy, interactive and web marketing consulting firm (part time work while attending Graduate School) President / Owner http://www.sparrowmint.com Design integrated and digital marketing strategies based on consumer insights. Manage projects, develop/write media content, plan and buy media, implement, analyze and optimize campaigns, SEM, affiliate marketing. Example site www.UnderTheRadarChic.com. (part time) My Damn Channel: (Consultant) Responsible for business development and account management. Responded to RFP’s and creative briefs for Branded Entertainment, brand sponsored webseries and videos. Prospected for new business. Led capability presentations at local ad agencies. Jan-Aug 2010 (part time) Sparrow Mint Films: Produced, wrote and directed short form films/videos and new media. Project managed and directed a cast and crew of up to 14 IMDb link http://www.imdb.com/name/nm3598756

Senior Manager, Sales and Service Operations

• Jan 2009 - Dec 2009

Assigned to new position to develop and implement sales strategy and structure post-reorganization. Included client strategy for e-commerce customers without account management (25,000 clients), KPI development for staff and inter/departmental processes and infrastructure. Managed in-office and remote Sales and Service teams.• Identified opportunity and led new business development project to prospect for new business in untapped education markets. Goal of building brand awareness amongst current students (and future clients) and expected to generate revenue in 2010.• Developed sales lead generation strategies utilizing CRM, maximizing proactive outbound efforts and client communication by sales teams.• Developed and implemented Service levels for multiple product lines and business on ACD 800 numbers and live chat, 90% of all calls answered in under 30 seconds.• Collaborated with product and segment marketing teams that planned and implemented cohesive sales and marketing strategies, resulting in a consistent customer experience.• Led cross-functional teams and served as the primary departmental liaison for internal marketing, sales operations and other sales departments to align goals to business objectives. • Subject matter expert on the cross-functional teams that integrated a large competitor post acquisition. (Jupiter Images). Recommended sales organization and processes.

Senior Sales Manager, North American Sales Development

• Jan 2008 - Jan 2009

Led the large-scale sales teams/customer segment for multiple product lines, with revenue target of $89 million in annual sales revenue. Forecasted sales, set targets and analyzed data and trends for new and developing clients in the advertising/media agencies and corporate/editorial markets. Customer contact center included 800 number ACD for multiple product lines & live chat. Oversaw management and training of multiple inside sales teams (30 total direct/indirect reports from sales manager and team leads through to entry level sales reps). • Developed sales strategies, client loyalty programs and best practices, growing business 1H and minimizing loss 2H (recession)• Key member of cross-functional teams and task forces that aligned business strategies and implemented sales goals.• Served as internal advocate and led national sales integration efforts for newly acquired brand, Punchstock. Included business development, a national contest for sales, sales promotion giveaways, client events. Collaborated across offices to get buy-in from sales leaders and teams managing premium client accounts.

Manager, North American Sales Development

• Jan 2006 - Jan 2008

Managed National Sales team, including 800 number traffic, with reporting lines into multiple Regional Sales and Product Vice Presidents. • Developed sales and business strategies that resulted in $80 Mllion+ in annual sales revenue and grew large national customer base across all client segments. • Consistently drove team to 95%+ performance against sales targets.• Developed and Managed team servicing 800 number, consistently meeting SLA’s (time to answer, customer service scores)• Highly involved with the CRM launch for sales force. Key member of the team that developed scripts and call routing for 3rd party call center used for outreach. • Managed and mentored two Team Leads and successfully developed them as managers and coaches. Both were promoted to Sales Manager in 2008. • Oversaw coaching and mentoring for all sales rand account reps in department.

Regional Sales Manager

• Jan 2002 - Jan 2006

Managed a sales team of inbound and outbound sales specialists that supported e-commerce business and prospected for new business.•Accountable for $70M in annual revenue and 800 number service levels.•Heavily involved with the integration of the royalty-free sales center from Seattle into the Chicago team. •Key member of cross-functional teams that ensured best practices and aligned sales procedures.