Experience

Zing Bars

• United States
• Consumer Goods
• 1 - 100 Employee

• E-Commerce Sales & Marketing Manager

  • Sep 2021 - Present



Transducers Direct LLC

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Apr 2020 - Sep 2021



Magnus Home Products

• United States
• Retail
• 1 - 100 Employee

• Ecommerce Marketing Manager

  • Jul 2019 - Mar 2020

  • Managed all marketing efforts across all channels as well as prioritized tasks for graphic designers.• Worked closely with vendors to ensure business goals and promotions were aligned, communicated, and met on a regular basis. • Successfully improved revenue month over month & year over year. Assisted in the improvement of paid search CRR from an average of 40% to 20%. • Increased social followers 30% while also boosting email subscribers two-fold. • Managed all marketing efforts across all channels as well as prioritized tasks for graphic designers.• Worked closely with vendors to ensure business goals and promotions were aligned, communicated, and met on a regular basis. • Successfully improved revenue month over month & year over year. Assisted in the improvement of paid search CRR from an average of 40% to 20%. • Increased social followers 30% while also boosting email subscribers two-fold.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Search Marketing Manager (Contractor)

  • Feb 2019 - Jun 2019

  • Improved upon initial build of AdWords accounts for US and Canada, assisting with strategy and refinements to further advance successes, which resulted in exceeding anticipated KPIs.• Creatively resolved problematic PDP hero image issues, devising a fix to stabilize wrong images appearing.• Managed SEM budgeting, forecasting, site enhancement projects and translations.• Aligned closely with Brand to guide and support promotional brand messaging across digital channels.• Led account wide ad copy rewrite initiative as well as providing content strategy direction to the Brand.



Hubert Company

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Search Engine Marketing

  • Apr 2016 - Jul 2018

  Developed the strategy for cross-channel marketing campaigns across matrixes to increase lead generation, social engagement online, and revenue. Led the vision for landing page and content creation. Successfully managed teams and projects across multiple departments. Owned the execution and the growth for SEM. • Successfully transformed a stagnant SEM program into a profitable driver, improving performance from a 150% CRR (Cost to Revenue Ratio) to 40% within two years. • Led the marketing strategy for a large annual event for which Hubert is a key sponsor. Successfully launched multi-funnel marketing campaigns across channels and platforms (email, social, direct, video, SEM, & SPIFFS) on time, within budget, and nearly doubled lead generation goals. • During a restructuring, developed a program for marketing operations to communicate effectively in verticals, the result of which reduced time spent in meetings. • Led the development of an app during a design thinking project, overseeing the design and functionality. The app went on to be one of the top 2 apps selected for further development.



Simplify Internet Marketing, LLC

• Owner/ Consultant

  • Feb 2011 - Apr 2016

  Assisted clients with their digital marketing needs to meet and exceed goals. Objectives included improved search engine results page rankings, better user experience, increased engagement, and improved revenue. • Transformed a customer’s marketing efforts to boost sales and registrations, realizing a 25% improvement in time on site, up to 50% improvement of new visits, and 10% improvement in online leads. • Over the course of a year, turned around a flat ecommerce program; attaining a 50% improved bounce rate, over 200% improvement in views and time on site, and successfully began receiving hundreds of online orders monthly.• Researched and implemented creative campaigns to generate sales leads for a client having no luck on their own; achieved a success rate of 5-10 leads per month over 6 months.



4-means Marketing, LLC

• SEM Consultant/Partner

  • Jan 2013 - Jul 2015

  • Uncovered issues hindering online traffic and leads for a client. Devised a program to assist with improving performance and goals. • Initiated, planned, and executed social media campaign to increase followers and engagement. Increased followers over 30% over a 3-month duration. • Uncovered issues hindering online traffic and leads for a client. Devised a program to assist with improving performance and goals. • Initiated, planned, and executed social media campaign to increase followers and engagement. Increased followers over 30% over a 3-month duration.



Search Engine Experts

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• SEO/PPC Expert

  • Apr 2009 - Feb 2014

  • Reworked a client’s digital strategy so that they could convert online leads; successfully helped the client go from not attracting leads to obtaining up to 5 leads per month.• Solved a client’s inability to acquire online conversions and significantly improved site performance ten-fold. • Developed all corporate templates used for client documentation, tasks & deliverables. • Reworked a client’s digital strategy so that they could convert online leads; successfully helped the client go from not attracting leads to obtaining up to 5 leads per month.• Solved a client’s inability to acquire online conversions and significantly improved site performance ten-fold. • Developed all corporate templates used for client documentation, tasks & deliverables.



Frame USA

• Search Engine Optimization Manager

  • Oct 2008 - Jul 2009

  • With a goal of increasing online sales, managed all marketing and promotions, increasing sales 25%. • Instituted an online presence within Amazon and eBay stores, managing all details of the accounts. • With a lack of content preventing visibility in SERPs, created unique, attractive content for web site. • Enhanced SEO rankings over a period of six months to improve rankings 15%. • With a goal of increasing online sales, managed all marketing and promotions, increasing sales 25%. • Instituted an online presence within Amazon and eBay stores, managing all details of the accounts. • With a lack of content preventing visibility in SERPs, created unique, attractive content for web site. • Enhanced SEO rankings over a period of six months to improve rankings 15%.



Enhanced Telecommunications Corporation

• Search Engine Optimization Specialist

  • Nov 2005 - Mar 2008

  • Successfully established and managed a new SEO/SEM business segment within the Web Design Division.• Created and presented SEO Basics seminars to community. • Strategically planned and implemented search engine marketing techniques for clients. • Successfully established and managed a new SEO/SEM business segment within the Web Design Division.• Created and presented SEO Basics seminars to community. • Strategically planned and implemented search engine marketing techniques for clients.



Hill-Rom, Inc.

• Document Control Specialist

  • Jan 2000 - Jan 2005

  World's leading manufacturer of hospital patient care systems. A division of Hillenbrand Industries, a Fortune 1000 company.Created online structure for, and managed the maintenance of, design history files for numerous projects.Trained to internal quality procedures (ISO) and product development process (PDP) to participate in internal and corporate project audits.Successfully ensured documents adhered to current applicable forms and procedures prior to FDA auditing.Updated change order system to an electronic system for appropriate levels of approval.

• Document Technician

  • Jan 1997 - Jan 2000

  Assisted with modifications to project specifications, protocols, and project schedules, and maintained strict organization of all necessary documentation.Manager of the Document Control Room, which included all historical records of all original drawings and customer orders.Oversaw a major move of the Document Control Room to a new location & all files, printers, etc.Successfully managed the distribution of copies of customer orders to the appropriate manufacturing and assembly areas.