Experience

National Institute of Business Management (NIBM - Sri Lanka)

• Sri Lanka
• Higher Education
• 200 - 300 Employee

• Visiting Lecturer

  • Mar 2011 - Present

  Conducting lectures in Business Management, Human Resource Management, Strategic Management and Financial Accounting for Certificate and Diploma Level and Advanced Diploma Level Courses during weekends.



DFCC Bank PLC

• Sri Lanka
• Banking
• 700 & Above Employee

• Branch Manager

  • May 2016 - Present

  Branch Banking, Corporate Lending, Business Risk Analysis, Customer Relationship Management and Debt Recovery. Drive a team of bankers towards achieving set of given targets while ensuring their career and personal development.

• Relationship Manager

  • Aug 2013 - May 2016

  Business Analysis, Project Lending, Project Risk Evaluation and Customer Relationship Management

• Assistant Relationship Manager

  • Sep 2010 - Aug 2013

  Business Analysis, Project Lending, Project Risk Evaluation and Customer Relationship Management



Roomsnet

• Sri Lanka
• Hospitality

• Senior eCommerce Executive

  • Oct 2007 - Sep 2010

  - Formulation of e- business strategies for Pay Per Click advertising, Email marketing , Website management, Social media marketing, On-line community building and Loyalty marketing.- Analyzing competitor and consumer behaviour and forecasting future online demand for the destinations (websites) and prepare strategic plans to achieve set targets.- Researching and monitoring technological advancements in the field of e-commerce.- Identify new product development and improvement requirements and coordinate with the Product Development Division to discuss, finalize and implement the product development activities.

• eCommerce Executive

  • Jun 2004 - Oct 2007

  - Managing all online marketing campaigns including PPC (Pay Per Click Campaigns) and SEO (Search Engine Optimization) related to the given destinations in order to maximize qualified visitor volumes and create brand awareness among the target audience.- Analyzing internal data (Omniture and starworks data) to identify consumer behavior patterns and prevailing trends in the market.- Carry out online research to identify market developments and competitor behaviours.- Identify the marketing opportunities based on the research and analysis done and prepare marketing plans to improve conversion rate and the net income of the websites.- Coordinate and execute the marketing plan.- Identify new product development and improvement requirements and coordinate with the Product Development Division to discuss, finalize and implement the product development activities. - Deciding on the pricing of online hotel rooms- Evaluate the success of the marketing activities implemented. - Evaluate prospective online hotel room suppliers and give recommendations to the management.



IMI - Advertising and Marketiing Consultancy Firm

• Marketing and Administrative Executive

  • Jan 2004 - Apr 2005

  This company provides marketing consultancy to small and medium scale businesses in Sri Lanka. I was entrusted with the responsibilities to initiate, coordinate and execute plans to achieve market research and promotional objectives of our clients. During my employement at IMI, I carried out the following activities. - Prepared strategic marketing plans for small and medium scale businesses in Sri Lanka- Wrote press releases for Sinhala newspapers- Executed plans to achieve market research and promotional objectives of IMI clients- Canvass advertisements for newspaper supplements handled by IMI such as Career Quest (Sunday Observer), Anagatha Manpetha (Silumina) etc.- Engaged in media buying (Press)- Liaised with the production department to get the client's requirements done. - Engaged in administration work in maintaining client's accounts. - During my employment at IMI, I introduced a new product “Anagatha Mampetha” an educational supplement for “Silumina”.