Experience

Deuter USA

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Managing Director

  • May 2020 - 3 years 8 months

  I balance multiple concurrent priorities to achieve aggressive KPIs for Deuter and ORTOVOX, focusing on adding value for our customers. It’s been a joy to scale for growth and lead long-term projects to transform the business, including building a world-class team with clear goals and adequate support. I have galvanized strategic alliances and key dealer relationships, changed our distribution model, and realigned our Amazon strategy to improve customer experiences while maintaining brand… Show more I balance multiple concurrent priorities to achieve aggressive KPIs for Deuter and ORTOVOX, focusing on adding value for our customers. It’s been a joy to scale for growth and lead long-term projects to transform the business, including building a world-class team with clear goals and adequate support. I have galvanized strategic alliances and key dealer relationships, changed our distribution model, and realigned our Amazon strategy to improve customer experiences while maintaining brand positioning and minimizing price erosion. KEY ACTIVITIES: ►Brand development & Marketing team leadership ►Business growth ►Market and competitive research ►Demand planning and forecasting ►P&L management ►Product assortment / market adaptations ►Budget Administration ►Teambuilding ►Collaboration ►RFPs ►Project Management

• Senior Marketing Manager

  • May 2019 - May 2020

  I drove brand awareness and market share by leading a team of four to deliver engaging content, trade, PR, and advertising initiatives and localizing content / branding for the US market. A key initiative here was launching an E-commerce site from scratch. I established the website as a significant revenue stream by creating a positive consumer experience, driving traffic, and optimizing conversion. KEY ACTIVITIES: ►Marketing ►Leadership ►Branding ►E-commerce ►Content… Show more I drove brand awareness and market share by leading a team of four to deliver engaging content, trade, PR, and advertising initiatives and localizing content / branding for the US market. A key initiative here was launching an E-commerce site from scratch. I established the website as a significant revenue stream by creating a positive consumer experience, driving traffic, and optimizing conversion. KEY ACTIVITIES: ►Marketing ►Leadership ►Branding ►E-commerce ►Content Creation ►PR ►Advertising



ORTOVOX

• Germany
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Managing Director

  • May 2020 - 3 years 8 months

  United States I balance multiple concurrent priorities to achieve aggressive KPIs for Deuter and ORTOVOX, focusing on adding value for our customers. It’s been a joy to scale for growth and lead long-term projects to transform the business, including building a world-class team with clear goals and shared passion for growth. I have galvanized strategic alliances and key dealer relationships, over the past several years of double digit growth while protecting ORTOVOX positioning and premium status… Show more I balance multiple concurrent priorities to achieve aggressive KPIs for Deuter and ORTOVOX, focusing on adding value for our customers. It’s been a joy to scale for growth and lead long-term projects to transform the business, including building a world-class team with clear goals and shared passion for growth. I have galvanized strategic alliances and key dealer relationships, over the past several years of double digit growth while protecting ORTOVOX positioning and premium status. KEY ACTIVITIES: ►Brand development ►Business growth ►Market and competitive research ►Demand planning and forecasting ►P&L management ►Product assortment / market adaptations ►Budget Administration ►Teambuilding ►Collaboration ►RFPs ►Project Management Show less



La Sportiva

• United States
• Retail
• 100 - 200 Employee

• Marketing Director

  • May 2012 - May 2019

  Boulder CO I was promoted to lead La Sportiva’s multi-million-dollar sports marketing programs for Climb, Run, & Ski, driving growth through viral and diversified content, event marketing strategies, strategic partnerships, and activations. I increased trust with the international team by leveraging cultural competency and transparent communication. Also, I unlocked B2C sales opportunities and expanded La Sportiva’s hiking market presence by establishing their first marketing plan focused on content… Show more I was promoted to lead La Sportiva’s multi-million-dollar sports marketing programs for Climb, Run, & Ski, driving growth through viral and diversified content, event marketing strategies, strategic partnerships, and activations. I increased trust with the international team by leveraging cultural competency and transparent communication. Also, I unlocked B2C sales opportunities and expanded La Sportiva’s hiking market presence by establishing their first marketing plan focused on content, branding, and reprioritizing channels. KEY ACTIVITIES: ►Budget administration ►Content creation ►Events ►Strategic partnerships ►KPIs ►Global cross-functional collaboration ►Strategic marketing planning

• Sales Operations Manager

  • Sep 2011 - May 2012

  Boulder CO This growth-focused role required sales planning, team building, new customer acquisition, channel expansion, and collaboration with the Italian R&D team. I served as a technical resource for Sales and Marketing and wrote product briefs. KEY ACTIVITIES: ►Recruiting & hiring ►Go-to-market planning & execution ►Line planning ►Sales program creation ►Cross-functional teamwork ►Strategic partnerships ►Product briefs



Movement Skis

• Switzerland
• Spectator Sports
• 1 - 100 Employee

• Brand Manager

  • Dec 2010 - Jan 2012

  I engaged in strategic business, sales, and marketing planning, focusing on penetrating new markets to stimulate growth for the import business of an international brand. I delivered results by aligning sales motions with PR and media strategies. KEY ACTIVITIES: ►Product development ►Strategic planning ►Sales ►Marketing / localization ►Import / logistics ►PR / media strategies



SCARPA

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Sales / Service Manager

  • Jun 2005 - Apr 2008

  I helped the brand double revenue in three years by attentively managing 10 key retail accounts across North America. Through sales programs and incentives, I attracted dozens of new accounts. I coached and mentored the in-house sales team and worked with territorial agencies to ensure alignment with KPIs. KEY ACTIVITIES: ►Revenue generation ►Key account management ►Business development ►Territory growth ►Sales incentives ►Coaching & mentoring ►KPIs



Neptune Mountaineering

• United States
• Retail
• 1 - 100 Employee

• Manager

  • Sep 2001 - Jun 2005

  Successfully trained and directed sales staff Implemented bonus programs to promote seasonal sales goals and liquidate overstock Developed POS-based inventory & sales reports to maximize profit and turn



Clif Bar & Company, Smartwool

• Field Marketing Specialist

  • Apr 2000 - Oct 2002

  Rockies Worked on a contract basis for Clif & Smartwool to promote brand messaging and product launches through event activation. Responsible for branding, merchandising, demos and distributing promotional materials.