Digital Marketing Lead

• Aug 2022 - Present

Performance Marketing Lead- Sustainable Packaging

• Oct 2020 - Present

• Lead the performance marketing and day-to-day marketing activities for a sustainable product (compostable bags) across the digital eco system, execution of marketing programs and ROI driven funnel strategy with tight deadlines for international market. • Manage a portfolio of organic and paid campaigns for across digital eco system. • Assess and understand business objectives, translate those goals into a CPA strategy and lead generation action plan across platforms. • Manage initiatives aimed at increasing web traffic, driving user acquisition and conversion across the platforms. • Develop, test, and optimise marketing funnels, track progress and report it to the operation head and founders. • Create a detailed monthly / quarterly / yearly plan which can be used to execute Marketing Campaigns across paid Media, Emails etc. • leverage internal support and drive collaboration with agencies and web teams to design, test and evolve lead nurturing tactics and to ensure joint strategic marketing objectives align with paid ad activity. Show less

Marketing Manager

• Oct 2020 - Present

Digital Marketing Architect

• Aug 2019 - Apr 2020

Executed an integrated end-to-end digital strategy including PPC, retargeting, display, email campaigns, social media, content outreach and marketing. Executed an integrated end-to-end digital strategy including PPC, retargeting, display, email campaigns, social media, content outreach and marketing.

Digital Marketing Manager

• Mar 2016 - Aug 2017

• Lead the complete digital marketing strategy from scratch to achieve the marketing goal for UK market. • Rocketed overall revenue by 500% and achieved an overall ROAS of 300 % on all digital marketing spend within six months. • Monitored and optimized all paid campaigns (search, display, remarketing, Facebook, referral, affiliate and native ads). • Managed the paid marketing budget for all digital channels and controlled the spending on each quarter as per the allocated spending target. • Crafted and curated landing pages and lead-gen forms to increase the quality score, user’s experience and overall conversions. • Coordinated with the agency and creative department to design assets for the campaigns and to ensure the advertising efforts are in sync. Show less

Asst. Digital Marketing Manager

• Aug 2014 - Feb 2016

• Managed & optimized paid ads for all assigned e-commerce categories (consumer appliances, health & fitness and kitchenware). • Handled large- scaled digital marketing campaigns with monthly budget of 1 Cr INR. • Performed daily monitoring and optimization of multiple ads such as search ads, remarketing ads, display ads, mobile ads, shopping ads, dynamic search ads, and Facebook ads. • Rocketed overall revenue by 300% and achieved an overall GMV of 3 Cr INR per month for assigned categories. • Managed the day-to-day post publishing across all social media channels of the brand. • Launched “share a story” campaign on Facebook and generated 10,000 followers. • Implemented social media strategy that led to 35% growth in total social media share and 30% increase in website traffic from social media post. Show less

Sr. Digital Marketing Executive

• Jul 2012 - Jul 2014

• Designed and implemented overall social media strategy for various social media and PPC campaigns for multiple clients. • Revamped PPC advertising campaigns and optimized under- performing ads by conducting A/B tests, resulting in an immediate performance improvement. • Developed month end progress report, prepared search engine ranking and traffic reports to assess areas of potential improvements. • Performed SEO on page activities like keyword research, keyword management, link building, online marketing and competitor analysis. • Optimized web site content, meta-tags, keyword phrasing, and keyword density to improve organic search engine ranking pages (SERPs) in search engine. Show less

Business Development Executive

• May 2009 - May 2011

Derived sales and build long-lasting client’s relationship by understanding their needs through meetings, telephonic and written communication, and with regular follow up. Derived sales and build long-lasting client’s relationship by understanding their needs through meetings, telephonic and written communication, and with regular follow up.