Experience

KensieMae, LLC

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Specialist

  • Aug 2023 - Present

  - Assistance and SME of current Velma marketing efforts and collateral through the transition phase of the acquisition - Coordination and collaboration with the Marketing Manager on various marketing activities including websites, blogs, social media, and other platforms and marketing assets - Creative input on marketing collateral, branding, images, websites, and company newsletters - Coordination with department managers to support business initiatives with marketing and advertising efforts to promote products and services and drive revenue opportunity - Applicable creative/graphic design for marketing collateral, including such things as; product ‘flyers’, white papers, and client-facing materials - Support and contribute to the ongoing growth, ingenuity, stellar customer service and professional services KensieMae prides ourselves on providing - Other related tasks and responsibilities as assigned Show less



Velma

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Jun 2022 - Present

  • Define marketing strategies to drive new sales and build the Velma brand. • Develop, refine, and improve messaging until Velma's value prop resonates with the market. • Implement marketing tactics and oversee their day-to-day implementation • Generate and execute on creative ideas and quickly iterate to perfect. • Lead out on trade show strategies. • Track metrics and work closely with sales and leadership to continuously improve. • Interface and manage outside designers and vendors. Show less



Solid State Operations

• United States
• Information Technology & Services
• 1 - 100 Employee

• Marketing Manager

  • Mar 2022 - Jun 2022

  • Oversee website design.• Build and support all digital campaigns across social media (search, display, email, and video).• Track SEO & content analytics for website and social platforms.• Provide project support to include, but not limited to, events/conferences/trade shows, creation of product/demo videos, corporate videos, marketing collateral.• Customer and recruitment marketing/employment branding.• Design and execute all marketing materials and collateral.• Assist with designing proposals.• Oversee outside vendors/contractors (graphic designers, website designers/developers, photographers, video marketing professionals).• Event planning and oversight. Show less

• Marketing Specialist

  • Sep 2021 - Jun 2022

  • Assist with building and supporting all digital campaigns across social media, search, display, email, and ultimately video.• Produce well-researched content for website blog in the government tech space.• Assist in developing related content for multiple platforms, such as websites, email marketing, product descriptions, press releases, video, and blogs.• Provide technical edits to marketing copy ensuring accurate and consistent brand voice.• Provide project support to include, but not limited to, events, creation of product/demo videos, corporate videos, marketing collateral, and assistance in coordinating RFP responses for state government contracts.• Perform other tasks, projects, and responsibilities as assigned.• Meet all deadlines as set by management.• Know the functionality of digital marketing tools to include, but not limited to, Facebook Business Manager, LinkedIn Ads, Twitter, Google Analytics, Asana Project Management tool, Salesforce, and Hubspot. Show less



Idaho STAR Motorcycle Safety Program

• United States
• Public Safety
• 1 - 100 Employee

• Communications Manager

  • Feb 2020 - Aug 2021

  • Create and deploy a communication strategy to improve and maintain the community outreach efforts for Idaho STAR that includes (but is not limited to) print, radio/TV, news media, web presence, social media (Facebook, Instagram, Twitter, YouTube, etc.), and various staffed events. • Work with special interest groups, clubs, dealers and other vendors, DMV field offices, the Idaho Transportation Department, and other partners. Develop relationships, working towards improving the statewide visibility of Idaho STAR. • Manage all content, layout, and artwork on all Idaho STAR collaterals - concept and content development and execution. This includes (but is not limited to) table top display artwork, brochures, handouts, articles, online ads, print ads, radio spots, TV spots, and videos used for promoting Idaho STAR. • Manage the creation and coordinate distribution of communication to Instructors, Dealers, Sponsors, Clubs, etc. Set up a calendar for delivering communications to • Manage press releases. • Evaluate and measure the effectiveness of campaigns and initiatives. • Prepare speaking points and collateral. Coordinate speakers on request for interested parties. • Assist Training Manager in preparing and maintaining materials, training plans, and presentations for use in outreach, internal communications, and instructor training. • Provide assistance and/or production to Training Manager and Director on special projects as assigned. Administration: • Coordinate instructor scheduling, payroll, travel, reimbursements, and other duties as assigned. • Assist in updating and maintaining forms and support materials used for the rider training programs. • Coordinate with the management team as required or requested. • Produce reports as specified by the Training Manager and Director. • Attend staff meetings and other meetings as requested or assigned. Show less



Sinclair Inc.

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Creative Services Producer

  • Jun 2017 - Feb 2020

  • Writing, editing, and shooting station promoting content.• Working within tight deadlines to deliver high quality content.• Creating content catered to a social media audience.• Using multiple kinds of cameras, lighting, and sound recording equipment to produce topicals, promos, and commercial content.• Data flow management.• Creating motion graphics in After Effects.• Working with clients to produce commercial content to their expectations.• Work with anchors and reporters to create graphics and promotional content for their stories.• Brand management and awareness.• Planning and executing marketing strategies tailored for the stations primary demographic.• Planning and executing station wide company events.• Assisting other departments in asset requisition and data flow.• Producing high quality radio spots in a quick and timely manner. Show less

• Senior Video Editor

  • Apr 2015 - Jun 2017

  • Managing media and data retrieval and categorization in both computerized and physical ways.• Working within very tight and strict deadlines.• Working both in teams and independently.• Training and on-boarding new incoming editors.• Helping to manage the other evening editor’s day to day activities.• Helping to edit media for the reporters.• Editing shows accurately and swiftly to ensure everything gets on air on time.• Correcting errors on the fly before they make it to air.• Maintaining confidential video and preventing certain videos from reaching air.• Recording video for reporter and station usage. Show less



Journal Broadcast Group (division of Journal Communications)

• United States
• Broadcast Media Production and Distribution
• 300 - 400 Employee

• Media Production Specialist

  • Aug 2014 - Apr 2015

  • Working with a short time budget to get everything in place before coming on air. • Working with guests to get them situated and in the right places at the right times. • Controlling a teleprompter to ensure anchors stay on task. • Moved cameras to ensure best shot for the segment being show is done. • Listened to and adjusted audio levels on an audio board to ensure best sounding audio on air. • Working with a short time budget to get everything in place before coming on air. • Working with guests to get them situated and in the right places at the right times. • Controlling a teleprompter to ensure anchors stay on task. • Moved cameras to ensure best shot for the segment being show is done. • Listened to and adjusted audio levels on an audio board to ensure best sounding audio on air.



Ridley's Family Market

• Kuna, Idaho

• Assistant Deli Manager

  • Dec 2013 - Apr 2015

  • Directing day to day activities of employees. • Taking inventory and keeping record of goods received and used. • Ordering and restocking goods as needed. • Helping customers in a courteous and professional manner. • Solving employee problems and helping to find positive solutions. • Monitoring temperature of food and length of time it sat in the hot/cold case in accordance with state guidelines. • Following proper procedures for the handling of raw and cooked foods. • Following procedures for cleaning and proper sanitization of food preparation areas. Show less



Boise State University

• United States
• Higher Education
• 700 & Above Employee

• Producer/Editor/Camera Op

  • Aug 2012 - May 2014

  • Directing employees on shoots to help them learn and grow as media producers. • Watched over shows to help catch errors and correct them. • Training new work study students on proper techniques for shooting video, audio, and pictures. • Editing video into bitesize packages for the internet and class usage. • Helping capture video and images for use on the BSU TV station as well as for private clients and class room usage. • Directing employees on shoots to help them learn and grow as media producers. • Watched over shows to help catch errors and correct them. • Training new work study students on proper techniques for shooting video, audio, and pictures. • Editing video into bitesize packages for the internet and class usage. • Helping capture video and images for use on the BSU TV station as well as for private clients and class room usage.