Experience

ChoiceLocal

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Dec 2018 - Present



Bright Kestrel, Ltd.

• Willoughby, Ohio

• Owner

  • Feb 2015 - Present

  Bright Kestrel Ltd. is a consulting firm committed to bringing digital marketing expertise to small businesses, non-profits and religious organizations. The name reflects the philosophy of adding "brightness to business" by optimistic and honest relationships. The kestrel is a small falcon adept at nimble movements. Bright Kestrel Ltd. is a consulting firm committed to bringing digital marketing expertise to small businesses, non-profits and religious organizations. The name reflects the philosophy of adding "brightness to business" by optimistic and honest relationships. The kestrel is a small falcon adept at nimble movements.



Fathom Online Marketing

• Senior Account Executive

  • Oct 2005 - Apr 2015



ATFAB

• Marketing Manager

  • Jun 2000 - Jul 2005

  Created and maintained several web sites. Designed graphics, crafted copy and optimized content for search engines. Initiated and refined Google AdWords program, producing immediate sales. Wrote copy and designed all sales literature, display advertising and collateral material. Pitched story ideas and issued press releases to trade and general publications. Developed database of leads, managed direct mailings. Answered inquiries from customers and prospective customers via… Show more Created and maintained several web sites. Designed graphics, crafted copy and optimized content for search engines. Initiated and refined Google AdWords program, producing immediate sales. Wrote copy and designed all sales literature, display advertising and collateral material. Pitched story ideas and issued press releases to trade and general publications. Developed database of leads, managed direct mailings. Answered inquiries from customers and prospective customers via various channels. Initiated and executed all aspects of trade show activity, including show selection, booth staffing and lead follow-up. Managed bids and contracts with service providers for printing, signage and web hosting. Pioneered customer satisfaction survey and related metrics. Created and improved customer satisfaction measurement instruments. Produced monthly employee newsletter, edited submissions, wrote articles, designed or acquired graphics. Researched competition and market trends to identify threats and opportunities.

• Communications Manager

  • 1996 - 2005

  Conceived and implemented all marketing initiatives for a small ISO 9001:2000 certified manufacturing services company. Developed and maintained website, designed and published sale support literature and collateral. Managed customer satisfaction initiatives, including surveys and key performance indicators.

• Marketing Assistant

  • May 1998 - Jun 2000

  A precision manufacturing company servicing the high-purity, fluid control, aerospace, medical, automotive and power transmission industries.

• Machine Operator / Front Office Assistant

  • Jan 1994 - Apr 1998

  Operated machinery for buffing, polishing, and flat honing precision finishes on metal components. Assisted office manager in filing, answering phones, and general clerical duties as needed.



Ohio Army National Guard

• Sergeant, Squad Leader

  • Dec 1985 - Dec 1991

  Enlisted as a Private, promoted to Non-Commissioned Officer. Actively participated in and directed intense team building and leadership training exercises. Received honorable discharge. Enlisted as a Private, promoted to Non-Commissioned Officer. Actively participated in and directed intense team building and leadership training exercises. Received honorable discharge.