Experience

Benelli USA

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Director of Marketing, Benelli USA

  • Sep 2021 - Present

  Blending my artistic background with my interest in corporate strategy, I leverage business principles and sound design as the backdrop for leading digital transformation, campaigns, and product launches that elevate the connection with our customers, and ultimately, positive outcomes for the company. There is responsibility in stewarding a world-class brand, and it's one I take on with respect. Working alongside leadership, product development, sales, and channel distribution teams, I enjoy the collaborative process, the passion for the outdoor lifestyle, and the commitment to innovation. Understanding the totality of the business landscape has always been important to me and has made me a better marketer. From concept, budget, and development to logistics, execution, and analysis, I can glean the necessary information that informs and inspires our audiences ― enthusiasts, dealers, and internal stakeholders. I lead authentically with accountability and invest in listening within the Benelli digital ecosphere. There, I glimpse consumer's conversations, hear about our products, and much more. As a brand marketer, I am grateful for such access and the ability to ensure our brand values align with the voice of our customers.



Velocity Outdoor

• United States
• Sporting Goods
• 1 - 100 Employee

• Vice President - Marketing

  • Jan 2020 - May 2021

  Led the digital transformation of the organization by collaborating with stakeholders throughout the company. Assessed, re-focused and positioned each brand in the Velocity Outdoor portfolio for long-term success and market-share growth in the digital space. Velocity Outdoor brands include: Crosman & Benjamin airguns, Ravin & CenterPoint crossbows, GameFace blasters & Airsoft, LaserMax sights and CenterPoint optics. Led the digital transformation of the organization by collaborating with stakeholders throughout the company. Assessed, re-focused and positioned each brand in the Velocity Outdoor portfolio for long-term success and market-share growth in the digital space. Velocity Outdoor brands include: Crosman & Benjamin airguns, Ravin & CenterPoint crossbows, GameFace blasters & Airsoft, LaserMax sights and CenterPoint optics.



Nexus Outdoors

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• VP Marketing

  • Sep 2013 - Jan 2020

  Spearheaded the marketing transformation of the Nexus Outdoors family of brands from traditional to digital. These brands include: ScentLok, Scent Blocker, Whitewater, OZ, Scent Shield, Hardcore Clothing, Tree Spider Safety and American Range Systems. Spearheaded the marketing transformation of the Nexus Outdoors family of brands from traditional to digital. These brands include: ScentLok, Scent Blocker, Whitewater, OZ, Scent Shield, Hardcore Clothing, Tree Spider Safety and American Range Systems.



Hunter Safety System

• Sporting Goods Manufacturing

• Marketing Manager

  • 2011 - Aug 2013

  Re-branded company in print, digital, in-store and television to better fit market demographics and stimulate sales. Innovated industry-leading point of purchase program that increased sell-through at store level with less reliance on customers’ sales team. Created four new products and revitalized existing products to stay ahead of competition and increase market share. Led digital environment team of five to dramatically increase sales and traffic at the retailer level, expand reach through optimization of paid website networks, and fuel brand affinity through social media.



ScentLok Technologies

• Apparel Manufacturing

• Marketing Coordinator

  • 2002 - 2012

  Developed and maintained industry-leading brand position throughout all media outlets. Executed marketing initiatives through creation of all printed collateral, television productions and digital media. Led a marketing team of five to launch new website and social media campaign that increased sales and profits. Worked with sales and production team to deliver products that were on-time and and in-tune with customers’ goals. Designed patent pending camouflage pattern in response to consumer demand and radically increased margins. Worked with team to create dozens of new products that maintain marketing promise of form, function and style.