Experience

BitPay

• Financial Services
• 1 - 100 Employee

• Vice President Marketing

  • Jun 2020 - 3 years 7 months

  Atlanta, Georgia, United States



eCapital Commercial Finance (formerly Bibby Financial Services North America)

• Head Of Marketing

  • 2019 - 2020

  Atlanta, Georgia, United States



BillMo

• United States
• Financial Services
• 1 - 100 Employee

• Vice President Marketing

  • 2015 - 2019

  Atlanta, Georgia, United States



iSend, LLC

• United States
• Financial Services
• 1 - 100 Employee

• Vice President Marketing

  • 2010 - 2015

  Atlanta, Georgia, United States



Fiserv

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Director Of Marketing - CheckFreePay

  • 2006 - 2009

  Norcross, Georgia, United States Member of core executive team reporting to SVP/GM. Responsible for all aspects of marketing, including strategic planning, communications and marketing programs with a $1m budget. Served as primary marketing contact to leading companies, including Wal-Mart, HEB, Verizon Wireless and ATT. - Negotiated six-figure advertising agreement with Jackson-Hewitt—CheckFree’s first-ever attempt at selling advertising on receipt paper - Led successful launch of the “MunDos” Hispanic prepaid… Show more Member of core executive team reporting to SVP/GM. Responsible for all aspects of marketing, including strategic planning, communications and marketing programs with a $1m budget. Served as primary marketing contact to leading companies, including Wal-Mart, HEB, Verizon Wireless and ATT. - Negotiated six-figure advertising agreement with Jackson-Hewitt—CheckFree’s first-ever attempt at selling advertising on receipt paper - Led successful launch of the “MunDos” Hispanic prepaid MasterCard, on time and in budget within the aggressive six-month timeline to design, develop and launch the product - Implemented self-service marketing website, empowering clients and CheckFreePay sales associates to promote CheckFreePay Walk-in Bill Payment, while allowing CheckFreePay Marketing to control the final output - Created off-the-shelf consumer marketing campaigns for use by biller and retail clients, helping increase the number of instances walk-in bill payment was promoted to the consumer

• Director Of Marketing - CheckFree Electronic Commerce

  • 2007 - 2008

  Norcross, Georgia, United States Member of Corporate Marketing executive team responsible for developing marketing programs for CheckFree’s Banking, Biller, Health & Fitness, Business Development and CheckFreePay business units. Managed a team of five direct reports encouraging growth and providing managers a framework from which to develop plans. - Assisted with new messaging for CheckFree’s Health & Fitness, Banking and Biller business units providing a clearer understanding of our business and how we want to be… Show more Member of Corporate Marketing executive team responsible for developing marketing programs for CheckFree’s Banking, Biller, Health & Fitness, Business Development and CheckFreePay business units. Managed a team of five direct reports encouraging growth and providing managers a framework from which to develop plans. - Assisted with new messaging for CheckFree’s Health & Fitness, Banking and Biller business units providing a clearer understanding of our business and how we want to be perceived - Served as an integration team member for two acquisitions, which allowed us to transition brand equity and bring both companies into CheckFree’s marketing mix - Launched seven new products, changing the perception of CheckFree Banking from a one product business to a business that offers a suite of financial services - Launched CheckFree Health & Fitness’ product, CheckFree Compete, with a $250k budget at major national fitness show, resulting in significant exposure



Fiserv

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Consultant

  • 2003 - 2006

  Norcross, Georgia, United States Member of CheckFree’s Applied Research & Technology team responsible for developing new products that leveraged our existing infrastructure as well as identifying acquisition opportunities. This team was handpicked and led by CheckFree’s CFO. Responsibilities included marketing launch plans, trade shows, consumer acquisition, primary/secondary research and UI development. - Developed marketing launch plan for five new payment products. The largest and most visible launch party took… Show more Member of CheckFree’s Applied Research & Technology team responsible for developing new products that leveraged our existing infrastructure as well as identifying acquisition opportunities. This team was handpicked and led by CheckFree’s CFO. Responsibilities included marketing launch plans, trade shows, consumer acquisition, primary/secondary research and UI development. - Developed marketing launch plan for five new payment products. The largest and most visible launch party took place during eBay Live, the largest show for auction sellers - Led the rebranding effort of the CheckFree acquisition American Payment Systems to CheckFreePay. This involved all internal documentation (i.e. stationery, business cards, product UI) as well as point-of-purchase materials for 10,000 retail locations - Developed and implemented consumer marketing campaigns (banner ads, landing pages, in-product messaging, HTML emails) at MyCheckFree.com in support of relevant products

• Marketing Communications Manager

  • 2001 - 2003

  Norcross, Georgia, United States Served as primary marketing contact for CheckFree’s Electronic Commerce Division, providing all-around marketing support for the Payment Solutions, Health & Fitness, Electronic Funds Transfer and CheckFree’s core product CheckFree WebPay, including trade shows, in-product messaging, customized sales demos and presentations, product literature and website content management. - Identified new verticals to target for Electronic Funds Transfer to increase revenue opportunity by $10… Show more Served as primary marketing contact for CheckFree’s Electronic Commerce Division, providing all-around marketing support for the Payment Solutions, Health & Fitness, Electronic Funds Transfer and CheckFree’s core product CheckFree WebPay, including trade shows, in-product messaging, customized sales demos and presentations, product literature and website content management. - Identified new verticals to target for Electronic Funds Transfer to increase revenue opportunity by $10 million - Successfully launched the latest version of CheckFree WebPay at the BAI Retail Delivery Conference



Envestnet | Yodlee

• United States
• Financial Services
• 300 - 400 Employee

• Marketing Programs Manager

  • 2000 - 2001

  Atlanta, Georgia, United States