Director of Business Development & Marketing

• Mar 2018 - Present

Director of Marketing

• Apr 2016 - Mar 2018

♦ Establish methodologies for collecting and evaluating information, from within the firm and from external sources, on potential teaming and business opportunities; Design, implement and/or evaluate research studies of markets, competitors, and/or client prospects; Monitor social, demographic, cultural, and economic trends for broad-based marketing and business implications♦ Participate in the firm's strategic planning; Create a marketing plan, including specific goals, objectives, strategies, action plans, and schedules for each target market; Manage implementation of firm's marketing plan; Evaluate and report progress in implementing a marketing plan and revise goals, objectives and priorities as appropriate; Monitor legislative and/or regulatory activities that could affect the need for services♦ Develop strategies to produce SOQs/LOIs and proposals; Coordinate proposal team, deadlines, while creating fresh and new content and graphics for proposals, including written content, infographics, formatting and layout, as well as strategic positioning♦ Develop a presentation strategy, structure, and style and assist in selecting and coaching presentation team; coordinate/coach presentation rehearsals; conduct a post-presentation follow-up internally and with the prospective client♦ Develop image and corporate identity; Develop an advertising plan to support the firm's marketing program objectives♦ Maintain an internal communications program to facilitate information sharing within the firm; inform and involve the principals and technical staff regarding marketing efforts♦ Develop and maintain a network of corporate, industry, government, municipal, and community contacts to keep abreast of industry, client, and competitor activity; Initiate and maintain ongoing contact with prospective clients to build a professional relationship and project opportunities

Secretary, Board Of Directors

• Jan 2021 - Present

Member, Board Of Directors

• Jan 2019 - Present

Committee Member - Women’s Leadership Initiative

• Nov 2018 - Present

Committee Chair - Young Leaders Group of Virginia

• Feb 2018 - Apr 2020

During my time as chair on the Young Leaders Group, I led a group of fellow young professionals to put on 4 events per year, roughly once per quarter, that provided educational value or networking opportunities for Virginia's A/E/C professionals. I was also one of the original 5 members of the group, who together started the The Jeffie Awards, an annual event since 2017, which awards the "Most Influential Project of the Year" (Categories: Commercial, Residential, Mixed-Use/Adaptive Reuse). I helped secure sponsors for the event, planned, scheduled and hosted the event, and facilitated the nomination and voting process. The Jeffies has become a widely known and anticipated event, drawing about 100 guests per year, as well as local media attention.

Committee Member

• Dec 2017 - Present

Consultant

• Mar 2019 - Aug 2019

Graduate

• Aug 2018 - May 2019

Branch Manager

• Jun 2015 - Apr 2016

★ #1 Branch Manager for Investment Revenue - November 2015★ Gold Performance Excellence Award Winner (ranked in top 10% amongst peers)♦ Streamlined business practices in order to increase productivity, based on personal knowledge of Corporate Communications, by inventive and creative strategies to overcome adversity, then analyzed impact of strategies through monitoring benchmarks♦ Increased client engagement with the SunTrust brand, promoting a stronger bond between client and company through crisis management and marketing skills♦ Leveraged partnerships with specialists in a variety of different Lines of Business (Wealth and Investment Management, Mortgage, Commercial, etc.) to drive business results and incorporated partners’ goals within my team’s in order to enhance mutual trust and loyalty♦ Assessed strengths and gaps in performance, both frequently and in-depth, while clearly articulating improvement opportunities in order to build results♦ Communicated priorities on a daily basis to ensure optimal results based on regular review and analysis of production results and behaviors that led to achieving success♦ Created sense of belonging and accountability for staff, to both myself and to the team, driven by celebration of successes, encouragement to exceed goals, and individualized coaching♦ Tenaciously worked to meet and exceed goals, pursued with high-energy and drive, and created an environment where teammates felt the desire to do so as well♦ Anticipated challenges based on data patterns and environmental influences and identified solutions proactively and creatively, often with limited resources

Store Manager

• Apr 2015 - Jun 2015

♦ Promoted brand loyalty through individualized attention given to each customers' needs, coupled with superior customer service and engaging and attractive storefront design♦ Streamlined business practices in order to increase productivity, based on personal knowledge of Corporate Communications, by inventive creative strategies to overcome adversity, then analyzed impact of strategies through monitoring benchmarks♦ Increased customer satisfaction and engagement with the New York & Company brand, promoting a stronger bond between customer and company through community marketing♦ Assessed and reported production on an hourly, daily, weekly and monthly basis♦ Tenaciously worked to meet and exceed goals, pursued with high-energy and drive, and created an environment where teammates felt the desire to do so as well

Assistant Sales Manager

• Jun 2014 - Apr 2015

While creating solutions for increased traffic and sales, I manage a staff of associates whom I interview, hire, train and supervise. I consistently meet and exceed sales goals, as well as leading my store to the number-one spot in the company for our annual Thanks and Giving Campaign with St. Jude's Children Research Hospital.

New Member Coordinator

• Dec 2012 - Dec 2013

★ Increased retention rate from 79.6% to 93.2%♦ Led a committee of 20 women♦ Planned, hosted and facilitated events for new members, current members and alumnae♦ Led New Member Education sessions♦ Submitted weekly reports to national headquarters♦ Managed chapter funds (allotted budget) ★ Increased retention rate from 79.6% to 93.2%♦ Led a committee of 20 women♦ Planned, hosted and facilitated events for new members, current members and alumnae♦ Led New Member Education sessions♦ Submitted weekly reports to national headquarters♦ Managed chapter funds (allotted budget)

Jewelry Consultant

• Nov 2011 - Aug 2012

★ Ranked #1 sales per hour across region♦ Engaged in rapport-building conversation with customers to increase mutual trust and enhance client relations♦ Drove measurable results through sales performance♦ Led meaningful and rapport-building conversations with customers to increase mutual trust and leveraged product knowledge to recommend merchandise that would excite customers, but still meet their budgetary restrictions ★ Ranked #1 sales per hour across region♦ Engaged in rapport-building conversation with customers to increase mutual trust and enhance client relations♦ Drove measurable results through sales performance♦ Led meaningful and rapport-building conversations with customers to increase mutual trust and leveraged product knowledge to recommend merchandise that would excite customers, but still meet their budgetary restrictions

Sales Associate

• Mar 2011 - Nov 2011

At Kay Jewelers, I was able to increase my knowledge of fine jewelry and learn many skills relating to sales and presentation of merchandise. While working on commission, it was essential that I was knowledgeable about the jewelry and was able to present the merchandise in an articulate manner. At Kay Jewelers, I was able to increase my knowledge of fine jewelry and learn many skills relating to sales and presentation of merchandise. While working on commission, it was essential that I was knowledgeable about the jewelry and was able to present the merchandise in an articulate manner.