Experience

Paz - yellow

• Israel
• Oil and Gas
• 200 - 300 Employee

• Head Of Application and User Experience

  • Aug 2021 - Present



The Academic College of Tel-Aviv, Yaffo

• Israel
• Higher Education
• 100 - 200 Employee

• Marketing Teaching Assistant

  • Oct 2016 - May 2022



Tel Aviv Yafo Municipality

• Israel
• Government Administration
• 400 - 500 Employee

• Head of Digital Products

  • Dec 2018 - Jul 2021

  Managing the digital department including 5 products across different platforms (Web/Android/iOS) from strategic planning to execution.Growth during my management:Monthly active users: 4M -> 10MRegistered users: 400K -> 800KNumber of employees: 1-> 5Managed the development of 3 new Android/iOS apps from scratchLead features through product development and launch including qualitative & quantitative research. the process included: A/B testing, KPI definition, monitoring & performance analysis. Show less

• Digital Products Manager

  • Jul 2016 - Dec 2018

  * Deliver MRDs and PRDs with prioritized features* Working with dev teams within a scrum methodology as the product owner* Highly Experienced with data & integration



IEC - Israel Electric Corporation חברת החשמל לישראל בע"מ

• Israel
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• webmaster

  • Oct 2014 - Sep 2016

  IEC website provides services and information to 2.6 million customers in Israel.As part of my responsibilities: Aדs part of my role, I implement the new IEC website (August 2014) in the different departments.

• Press & Media Relations Officer

  • Apr 2014 - Oct 2014

  Correspondent reporters Desk - Responding to questions from reporters.Managing the social media platforms and content.

• customer service - 103

  • Apr 2012 - Apr 2014



WMN

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• Project and Community Manager

  • Dec 2015 - Jul 2016

  Managing the social media platforms and content Experience planning and leading community initiatives Identify and track relevant community KPIs Managing the social media platforms and content Experience planning and leading community initiatives Identify and track relevant community KPIs



Bip Accelerator

• Munich Area, Germany

• Entrepreneur

  • Aug 2015 - Jan 2016

  Bavaria Israel Partnership Accelerator is a unique program that promotes open innovation in a global team from Israel and Germany, via co-creation of tailored solutions for Germany corporation. innovation challenges relevant to the Internet of Things and cloud computing technology. Bavaria Israel Partnership Accelerator is a unique program that promotes open innovation in a global team from Israel and Germany, via co-creation of tailored solutions for Germany corporation. innovation challenges relevant to the Internet of Things and cloud computing technology.