Steven Wales

Chief Revenue Officer (CRO) at 7Miles Global
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
New York, US

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Chief Revenue Officer (CRO)
      • Aug 2023 - 5 months

      New York City Metropolitan Area As the Chief Revenue Officer for 7Miles Global, Steven leads all sales and marketing efforts including new business development, retention & organic sales, out bound marketing and industry relationships. As a member of the 7Miles executive team, Steven participates in corporate leadership initiatives and provides input and experience to new partnership and growth opportunities as well. 7Miles Global is an advertising IP Optimization Solutions company, with service and software to assist… Show more As the Chief Revenue Officer for 7Miles Global, Steven leads all sales and marketing efforts including new business development, retention & organic sales, out bound marketing and industry relationships. As a member of the 7Miles executive team, Steven participates in corporate leadership initiatives and provides input and experience to new partnership and growth opportunities as well. 7Miles Global is an advertising IP Optimization Solutions company, with service and software to assist advertisers with Signatory Production Management, Business Affairs, Talent Management, Print/Model Management, Talent and Crew Payroll Management, Rights Management and Licensing, Music Publishing and Royalties, Traffic and Network Clearance and more. For more information about 7Miles Global, visit: www.7MilesGlobal.com Show less

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Faculty Member
      • Mar 2016 - 7 years 10 months

      Greater New York City Area Faculty Member of the Association of National Advertisers (ANA) School of Marketing, which mission is to help clients build their marketing capabilities to maximize performance and growth. I teach an Agency Management master class that covers topics like: - Agency Compensation Models: including scope of work program development and overall agency spend management - Agency Performance Models: including performance review structures, question set development, comment analysis, and… Show more Faculty Member of the Association of National Advertisers (ANA) School of Marketing, which mission is to help clients build their marketing capabilities to maximize performance and growth. I teach an Agency Management master class that covers topics like: - Agency Compensation Models: including scope of work program development and overall agency spend management - Agency Performance Models: including performance review structures, question set development, comment analysis, and incentive compensation metrics - Correlation of Agency Spend with Performance: looking at how spend, agency staffing and workload can impact agency performance. The ANA is the leading organization and voice for client side marketers. ANA connects and leads the marketing community and provides invaluable corporate membership benefits for over 650 member companies, 15,000 brands and 30,000 marketers. Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Chief Growth Officer
      • Jan 2022 - Aug 2023

      New York City Metropolitan Area As the Chief Growth Officer for Advertising Production Resources (APR), Steven lead new business development, marketing, sales and partnership relationships for one of the world’s largest Production Consultancy. As a member of the Senior Leadership Team, Steven helped guide the direction of the company to establish the foundation for long term growth. APR oversees approximately $1 Billion in annual ad production spend for 70+ Fortune 500 advertisers. APR’s integrated approach, savings… Show more As the Chief Growth Officer for Advertising Production Resources (APR), Steven lead new business development, marketing, sales and partnership relationships for one of the world’s largest Production Consultancy. As a member of the Senior Leadership Team, Steven helped guide the direction of the company to establish the foundation for long term growth. APR oversees approximately $1 Billion in annual ad production spend for 70+ Fortune 500 advertisers. APR’s integrated approach, savings methodology and world class benchmarking system drives innovation in the ad production supply chain so marketers can produce more content for the same or less money. Steven has a proven track record as an industry thought leader working as a faculty member for the ANA in agency management workshops. His experience at Mars Chocolate, LLC and as the Chief Revenue Officer for Decideware, has made him a respected voice in the advertising and marketing industry and he brought this vast experience to APR. Show less

    • Australia
    • Software Development
    • 1 - 100 Employee
    • Chief Revenue Officer
      • May 2015 - Dec 2021

      Greater New York City Area As the CRO for Decideware, I'm responsible for all Growth and Revenue Generating activity, globally. This includes integration and alignment with all revenue generating departments including marketing, sales, subscription renewals, software development, professional services and account management. As an industry thought leader, I am asked to present at industry events, providing thought leadership in the area of Agency Spend and Performance Management. These industry events include… Show more As the CRO for Decideware, I'm responsible for all Growth and Revenue Generating activity, globally. This includes integration and alignment with all revenue generating departments including marketing, sales, subscription renewals, software development, professional services and account management. As an industry thought leader, I am asked to present at industry events, providing thought leadership in the area of Agency Spend and Performance Management. These industry events include conferences, committee meetings and forums for organizations like the Association of National Advertisers (ANA), the World Federation of Advertisers (WFA), ProcureCon Marketing and Digital Services Events, the Institute for Supply Management (ISM) and ISBA (The voice of British Advertisers).

    • Chief Operating Officer
      • Apr 2013 - May 2015

      Greater New York City Area As COO, I was responsible for management and oversight of all US operations including Sales, Marketing, Professional Service and Support teams. These teams worked with the top 100 companies in the world to help them manage their advertising agency spend and performance. Regularly meeting and working with C-Level corporate executives in marketing, procurement and finance, to assist our team(s) in enabling the client to maximize agency investments.

    • Business Development Director
      • Dec 2010 - Apr 2013

      Greater New York City Area Responsible for all new business development efforts and account management, globally. Targeting the top 100 advertisers in the world, which requires C-level presentations, working with and coordinating multiple stakeholders and managing expectations for on-going account management. Successfully doubled sales targets in year one and continued to hit expected growth targets year on year. Decideware is a SaaS company, specializing in Marketing Agency Lifecycle Management software… Show more Responsible for all new business development efforts and account management, globally. Targeting the top 100 advertisers in the world, which requires C-level presentations, working with and coordinating multiple stakeholders and managing expectations for on-going account management. Successfully doubled sales targets in year one and continued to hit expected growth targets year on year. Decideware is a SaaS company, specializing in Marketing Agency Lifecycle Management software to fortune 100 companies.

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Commercial Manager - Advertising Agency Services & Ad Production
      • Oct 2007 - Dec 2010

      Greater New York City Area Responsible for managing the advertising agency relationships for all creative, digital and advertising production agencies in North America. Worked across all business units (chocolate, petcare and food) and with all brand teams. Negotiated agency contracts, overall compensation models and annual brand/agency scopes of work. In addition, I was responsible for agency performance reviews and incentive compensation metrics.

    • President / Owner
      • Nov 1997 - Oct 2007

      SJW Consulting was a Platinum Solutions Partner for Goldmine CRM Software, offering software, consulting and support services for mid-sized sales organizations of 5-100 sales people. During this period, SJW Consulting was a recognized leader and among the top 10%, in sales, of all Goldmine solutions partners across the country. As President and Owner I was responsible to oversee all sales, account management, consulting, support and user training programs across the business.… Show more SJW Consulting was a Platinum Solutions Partner for Goldmine CRM Software, offering software, consulting and support services for mid-sized sales organizations of 5-100 sales people. During this period, SJW Consulting was a recognized leader and among the top 10%, in sales, of all Goldmine solutions partners across the country. As President and Owner I was responsible to oversee all sales, account management, consulting, support and user training programs across the business. Developed all sales strategies, consulting products and services, as well as end-user training programs. Show less

Education

  • East Stroudsburg University of Pennsylvania
    Bachelor, Media Communications
    1987 - 1991

Community

You need to have a working account to view this content. Click here to join now