Leah Amegashitsi
Digital Marketing Manager at Zacks Professional Services- Claim this Profile
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Bio
Credentials
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Content Marketing Certified
HubsJan, 2020- Nov, 2024 -
Group Fitness Certification
Aerobics and Fitness Association of America (AFAA)
Experience
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Zacks Professional Services
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United States
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Financial Services
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1 - 100 Employee
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Digital Marketing Manager
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Sep 2021 - Present
Oversee planning and execution of the company’s digital marketing strategy, working closely with sales and marketing to develop and implement omni-channel campaigns. Analyzing metrics to measure effectiveness of marketing efforts and make recommendations to drive demand. Oversee planning and execution of the company’s digital marketing strategy, working closely with sales and marketing to develop and implement omni-channel campaigns. Analyzing metrics to measure effectiveness of marketing efforts and make recommendations to drive demand.
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Alight Solutions
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Demand Generation Specialist
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May 2021 - Sep 2021
Designing B2B multi-channel marketing campaigns and implementing lead generation strategies to feed the sales pipeline for a global cloud-based provider of integrated digital human capital and business solutions. • Building personas, developing content, and structuring campaigns for different product lines • Developing content to support social media, landing pages, blogs, event messaging, and email • Strengthening partnerships with third party organizations and cross functional teams (sales and product marketing) to create and optimize digital marketing efforts across PPC, social, and email • Developing and delivering reports for senior leaders on campaign performances, identifying opportunities to continuously improve strategy and accelerate targeted results Show less
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Independent Care Health Plan
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United States
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Insurance
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100 - 200 Employee
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Marketing Insights Analyst
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May 2020 - Apr 2021
Led definition of potential markets and products to accelerate brand reputation and profitability through marketing analysis in a highly regulated environment and marketplace. Supported company's strategic planning with critical insights derived from consumer data gathering and analysis, developing messaging and storytelling that helps shape opportunities and drive engagement. • Managed marketing projects from concept through launch, identifying opportunities with target audiences and crafting the messaging for campaigns, responsible for design, production, and fulfillment • Led digital & mail outreach campaigns overseeing a $400K budget, adding 950 enrollees and creating an additional 1,750 leads, breaking previous company record of 191 leads and 65 enrollees • Oversaw ROI and KPIs of digital campaigns ensuring continuous evolution of objectives to reach new markets • Designed engagement campaigns that delivered an unprecedented 75% member retention • Managed ten key vendor relationships identifying areas for increased value and cost savings through comparative price shopping and shrewd negotiations • Designed outreach strategies that increased memberships by 1,000+ in 2020 while adhering to strict federal guidelines regarding outreach to Medicaid and Medicare prospects • Developed content to educate target consumers, identifying most searched questions related to insurance, and building out an omni-channel content strategy to drive consumers to learn, engage, and join • A Subject Matter Expert (SME) on Medicare and Medicaid programs, provided internal training and external education and marketing to managers and stakeholders Show less
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Goodwill Industries of Southeastern Wisconsin, Inc.
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United States
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Retail
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700 & Above Employee
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Digital Analyst & Marketing Strategist
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Jan 2020 - Mar 2020
Led company in identifying consumer engagement opportunities in this contract role, overseeing the marketing cloud customer journey, development of email & SMS campaigns, and driving improvements to all digital engagement channels and touchpoints. • Developed weekly blogs for company website, collaborating with social media specialists and accelerating click-through rate • Led A/B testing leveraging Google Analytics with emails, landing pages, and different content to identify customer engagement touchpoints and define customer needs and purchase points • Developed email campaign with a click-through rate of 45%, and SMS campaigns with a 75% open rate, overseeing the retail website blogs, landing pages, and content Show less
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SoHo Experiential
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United States
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Advertising Services
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1 - 100 Employee
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Event Marketing Manager
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May 2015 - Mar 2020
Promoted from Brand Ambassador to Event Marketing Manager, responsible for developing all client events within an entire state, providing marketing strategy and street team for several high-profile national brands. • Managed up to 100 events per year while working full time in another role, overseeing the performance of 12 brand ambassadors, and responsible for reporting engagement metrics and purchases • Oversaw event budgets with values up to $100K, improving event sales by 20% year over year Show less
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Johnson Controls
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Ireland
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Industrial Machinery Manufacturing
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700 & Above Employee
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Channel Marketing Specialist
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Aug 2019 - Nov 2019
Contractor role managed training and performance of 5,000+ dealers around the US, providing each with valuable educational product training monthly and JCI incentives to improve dealer sales. • Increased sales up to 15% annually with marketing initiatives that included webinars and training experiences • Developed and created webinar strategy, training decks and webinar series for distributors and dealers to engage with to improve understanding of the programs, and the value it can bring to their organizations • Created KPI's for the projected growth based on previous years reports • Created webinar strategy, implementing, and managing programs for all channels Show less
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Dyson
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Singapore
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Product Specialist
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Feb 2016 - Oct 2019
Promoted from brand ambassador to managing Dyson's products in 20+ retail stores throughout Wisconsin in this part-time role, overseeing store employee product training, visual merchandising, displays, new product launches and product sales at large retailer partners including Target, Best Buy, Bed Bath & Beyond, and others. • Grew store sales collectively at the store level by 23%, and by 17% at the state level; after store training, individual store sales usually accelerated beyond their sales goals to 175% of goal Show less
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Connecture
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United States
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Information Technology and Services
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1 - 100 Employee
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Digital Marketing Specialist
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Jan 2018 - Aug 2019
Accelerated company growth and drove a culture change for the organization, transforming a convoluted team to fully engaged marketing warriors, igniting profits with new digital campaigns, sales funnels, and lead engagement. • Worked closely with the CMO and Marketing Director to move the company from a negative EBITA to generating $1M+ in revenue through rebranding, including a new logo, slogans, mission, vision, and values, and development of new digital assets and email campaigns targeting the C-suite of top insurers • Increased sales leads by 40% through new lead qualification strategy and new funnel creation • Designed new digital engagement strategies and thought leadership content, which increased the number of speaking and sponsorship events by 25% while also increasing event attendance Show less
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Stanley Black & Decker, Inc.
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United States
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Manufacturing
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700 & Above Employee
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Marketing Specialist
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Jan 2015 - Jun 2016
Led digital and omnichannel marketing campaign development and implementation, identifying opportunities for improved client engagement and delivering on internal training needs. • Developed B2B/B2C digital campaigns delivering a 20% sales increase and $3K to $30K in new sales monthly • Pivotal member of the team providing improvements to the sales lead process, training inside sales team members on Salesforce, which drove a 25% increase in overall leads, and 50% improvement in lead quality • Developed standardized KPIs to track customer experience, improve client retention Show less
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UScellular
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United States
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Telecommunications
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700 & Above Employee
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Business Development Associate | Product Development Coordinator
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Feb 2009 - Dec 2014
Grew from managing the "Street Team" in Milwaukee area, overseeing appearances and lead generation through sponsorships with major partners, to Business Development role leading Branding and Merchandising best practices for all Wisconsin stores, enforcing product brand regulations. • Developed a custom branding and merchandising best practices guide and rolled it out to all stores, leading southeastern Wisconsin stores to secure a Top 10 spot out of 1,000 stores nationwide for merchandising Show less
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University of Wisconsin-Milwaukee
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United States
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Higher Education
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700 & Above Employee
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Customer Support Lead
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Jun 2006 - Sep 2009
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Boys & Girls Clubs of America
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United States
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Non-profit Organizations
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700 & Above Employee
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Teacher
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Sep 2007 - Feb 2009
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Education
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Cardinal Stritch University
Master of Business Administration - MBA, Business Administration and Management, General -
University of Wisconsin-Milwaukee
Bachelor of Arts - BA, Visual and Performing Arts