Head Of Sales

• Sep 2019 - Present

Providing Scientific Solutions for CROP PROTECTION; GARDEN; & VETERINARY SECTORS In Ireland & the UK.

Commercial Manager Ireland for Agri Crop Protection & Animal Health Business Unit

• Jul 2018 - Sep 2019

Commercial Manager for Agri Crop Solutions & Animal Health

Commercial Manager Ireland

• Aug 2016 - Jul 2018

Bord na Móna is the Irelands leading manufacturer and distributor of solid fuel products within the residential heating market in Ireland. Our Bord na Móna Peat Briquettes are made from 100% natural products with no additives or binders and due to their low sulphur emissions they are an environmentally friendly solid fuel. Our Black Diamond Coal holds the Q-Mark which is based on business excellence and quality. http://www.bordnamonafuels.ie/information/our-company Bord na Móna is the Irelands leading manufacturer and distributor of solid fuel products within the residential heating market in Ireland. Our Bord na Móna Peat Briquettes are made from 100% natural products with no additives or binders and due to their low sulphur emissions they are an environmentally friendly solid fuel. Our Black Diamond Coal holds the Q-Mark which is based on business excellence and quality. http://www.bordnamonafuels.ie/information/our-company

Strategic Development Manager - ROI

• Jul 2014 - Jul 2016

Irelands Largest Independent Drinks Distributor to the On-Trade.I have utilised my Commercial and Strategic skillset to lead the growth and transformation of a family owned drinks business expanding its capability across the business functions from the Sales Team to the Product offering. I have spearheaded the movement from 100% reliance on 3rd party brands into a more multifaceted business with owned and agency brands. Developed in partnership with UK Suppliers/Manufacturers a new range of products to the portfolio such as "Arkle cider" (an owned brand) aswell as others such as "Dannoff Vodka" (agency brand).

National Wholesale Manager - ROI (Bulmers Ltd)

• Sep 2011 - Mar 2014

- National Manager of the Wholesale Packaged & Draught channel delivering 28.2m Ltrs (24.5m Ltrs Cider/3.7m Ltrs Beer. The most profitable disision of the company.- Managed a multi-million Trading terms Budget, ensuring Trade negotiations are in line with allocatde budget whilst developing a clear channel plan focusing on volume, profit & LAD share across Cider & beer portfolio.- Reported directly to MD- Delivered market outperformance by the Business Unit through strong management in "difficult" consumer and economic conditions- Managed a diverse customer base of family and PLC operations (25 Wholesale Customers/36 depot locations)- Strategic focus on Top customers with Key Partnership negotiations through Annual Terms fo Trade- Proactive Key Account Management at GM/MD level thru Joint Business Plans and strong customer relationships- Engaged with other key department stakeholders to ensure customer needs are met and exceeded- Implemented Strategic Review papers to Man. Comm. along with Volume Initiatives by sku; format and by customer channel- Acted with decisiveness and reolve on key difficult decisions; by planning preparing and delivering"bad news" such as withdrawal of Trading Terms or "New Ways of Working" which could impact customer relationships- Focused on cost control and margin delivery - Engaged and worked closely with Brand & Trade Marketing to develop and implement key brand ATL & BTL activity aswell as sucessful NPD launches eg Bulmers Pear, Bulmers Berry & Becks Vier- Strategic and Tactical use of Nielsen and other external market data aswell as Internal Customer metrics in customer negotiations aswell as regular reviews to deliver mutually beneficial successful outcomes- Utilised Value Chain profitability analysis to ensure COG's; investment; margin expectations and profitability by pack were achieved in line with expectations internally and at customer level- Other areas; Voice of Customer/Forecasting/Promotional Plans/Debtors Mgt

Commercial Manager ROI - (Bulmers Ltd)

• Mar 2006 - Sep 2011

- Managed a 10m Litre Cider and Beer Volume Region - Training, Management & Leadership of 6 On-Trade Salespeople; 1 Key Account Manager and 2 Brand Ambassadors- Budgetary responsibility for 13 counties On-Trade & Wholesale Channel- National Lead on Tennents Value Beer project - drafting project KPI's and delivering 865 new stockists- Successful delivery of a performance culture through KPI and Incentive Structure- Achieved Business Unit Commercial Plan each year launching new Cider and acquired beer brands- Implemented Customer Based Management Systems to ensure priority focus, volume, amrgin and profit growth- Strong success in increasing distribution across all packs/formats- Clear communication systems in place to ensure timely responsive feedback and forward to salesteam and to Trade and also the collation of market intelligence- Developed the Sales Team Commercial acumen through one to one and through group workshop sessions- Clear Goals/Plans and priority focus weekly and monthly and varaince alanysis to ensure targets achieved and exceeded- Best Debtor Control Region of Company- 3rd Party Vendor Management

Field Sales Manager GB (Based in London)

• Jan 2005 - Mar 2006

- Seconded by MD of Bulmers Ltd to lead roll-out of Magners Brand in London & the Regions- Recruited, managed & Led a Sales Team of 20 incl. contracted/seconded field sales & 1 Key Ac Manager- Quickly initiated myself to a new market landscape and different route to market for alcohol than that in Ireland- Fostered a Team atmosphere amongst all the Fieldsales team with 1 common goal- Logistically planned the rollout and organised briefings sessions to 24 seconded field sales personnel- Devised and allocated selected territories with effective communication tools and performance metrics put in place- Monitored and reviewed achievements Versus plan and re-allocated human resource based on key objectives and progress- Ensured distribution spread of stockists was led from premium venues downwards- Ensured roll-out budget was on target and being effectively utilised in the marketplace through specuial events; key account budgets; sponsorship, further ATL & BTL activity- Initiated and drafted weekly and monthly progress reports of roll-out to Board- Achieved 3,500acs stockist Magners Pint Bottles within 6 months of roll-out (35% distribution) which was 6 months akead of plan- Sales for Magners Pints in Gb were +418% up on prev year

Regional Sales Manager - (Bulmers Ltd)

• Jan 2001 - Jan 2005

Territory Sales Manager - (Bulmers Ltd)

• Sep 1998 - Jan 2001

Territory Sales Manager

• Jul 1996 - Sep 1998

Marketing Lecturer

• Sep 1997 - May 1998

Evening Marketing Lecturer in Tralee Institute of Technology Evening Marketing Lecturer in Tralee Institute of Technology

Retail Store Manager at Wawa Food Stores

• 1992 - 1995

Store Manager at Wawa in Philadelphia, USA. Managing a high volume 24 hour convenience store which also sold gasoline. Store Manager at Wawa in Philadelphia, USA. Managing a high volume 24 hour convenience store which also sold gasoline.