Brand Lead

• Aug 2021 - Present

Managing the brand and our sales channels, including Amazon, Walmart, Target & DTC.

Digital Product Marketing Lead

• Aug 2020 - Sep 2021

Digital Marketing Consultant

• Mar 2020 - Aug 2020

Worked with some great brands to help build upon ecommerce and content marketing initiatives; including: Bushnell Golf Dreamfields Pasta Bone Collector L'Orenta Nuts CatSpot Litter Worked with some great brands to help build upon ecommerce and content marketing initiatives; including: Bushnell Golf Dreamfields Pasta Bone Collector L'Orenta Nuts CatSpot Litter

Director, Ecommerce Strategy

• Sep 2017 - Mar 2020

Tribal Worldwide (www.tribalworldwide.com), a global creative agency, is headquartered in New York City with 60 offices spanning 42 countries around the globe. Since its founding in 2000, Tribal has expanded and been recognized well beyond its digital roots. By 2005, Tribal was named Interactive Agency of the Year by Adweek and was heavily recognized at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. In 2013, Tribal won Agency of the Year at the 17th Annual Webby Awards garnering seven Webby Awards, one People's Voice Award and ten nominations. Today the agency continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and discerning marketing solutions for today’s world. Tribal Worldwide is part of Omnicom Group's (NYSE: OMC) DDB Worldwide.

Channel Director, Commerce

• Aug 2013 - Sep 2017

Responsible for leading the online retail strategic framework for VML clients. Tasked with understanding evolving ecommerce environments, insights and shopping behavior, digital trends and emerging online marketplaces. Implements solutions that resolve client business problems and identify opportunities to involve cross-channel VML capabilities, including search, insights, experience design, technology and media. Responsibilities include but are not limited to: • Work across VML clients to identify online retail problems and opportunities • Develop and implement online commerce strategic frameworks • When appropriate, integrate VML Channel teams (media, search, creative, insights, technology) • Understand new and emerging online marketplaces • Develop strategic partnerships with leading online retail platforms • Create strategic relationships with key online retailers (Amazon, Walmart, Jet, etc.) • Provide forward-thinking POVs and assets to share with Client Engagement teams • Identify opportunities for VML to create industry-leading technology or expertise within the online retail environment to maintain a leading-edge position within the space • Work closely with the VML Business Development team to pitch new accounts

Director of Digital Strategy

• Aug 2013 - Jan 2017

Provide strategic digital and thought leadership across several brands for the Fortune 500 organization, Colgate-Palmolive. Some of my day-to-day responsibilities include: - Develop and support digital & social marketing strategies that deliver on performance results and client business objectives - Educate client and internal teams on digital, mobile, social and marketing channel value, best practices and ongoing evolution implications - Support client with digital, mobile and social marketing opportunities - Work with activation teams (TV, Audio, Print, OOH, Digital, Sports and Entertainment) to integrate digital and social media - Deliver agency digital and social POVs - Lead the client with a vision for how the digital media ecosystem should evolve - Maintain knowledge of key social media tools, best practices and emerging trends, including: Platforms (Facebook, Twitter, YouTube, etc.), management tools (Vitrue, Buddy Media, etc.), and digital monitoring (Visible Technologies, Radian6, etc.) - Maintain knowledge of key digital tools, including: Google Analytics, Channel Intelligence, BizaarVoice, and Fabric - Social media activation (paid, earned and owned) - Social media measurement/analytics - Develop/Maintain knowledge of mobile landscape, marketing tactics and trends, including; Tactics: mobile email, mobile search, SMS marketing, QR codes, mobile website optimization, etc., Trends: mobile commerce, social/mobile integration, etc. - Operating systems: iOS and Android ecosystem offerings

Digital Strategist

• Dec 2012 - Jul 2013

Responsible for defining objectives, strategy & plans for many digital tactics across several national brands. Oversees the project from strategic development through implementation and then be responsible for analyzing reports and making optimization recommendations on an ongoing basis. Day-to-day responsibilities include: - Translate business objectives into marketing and communications objectives - Strong understanding of search engine optimization (both on-site and off-site). - Conduct keyword research - Communicate needs to lead programmers / developers - Content strategy - Website usability and best practices - Mobile application and site strategy - Mobile marketing - Social Media strategy - Analytics analysis and reporting MY CLIENT ROSTER: Monsanto, Cobb-Vantress, Mercy Health

Digital Strategist

• Nov 2011 - Nov 2012

I create interactive experiences that build value for my clients and solve problems for their customers. Developing solutions that effectively leverage the interactive space, social channels and emerging technology to increase sales and optimize business operations. This includes all phases of marketing development from consumer, marketplace, and competitive research to development of comprehensive digital marketing plans and oversight of tactical executions. Most of my day-to-day responsibilities and core competencies include: - Development of digital strategy across BR clients including goal development, consumer insight, strategies and tactical direction for all digital channels - Leading clients in development and execution of best-in-class digital initiatives - Preparing digital content and message strategy laddered to client positioning - Facilitating and lead client training/education as needed - Partnering with creative to ensure concepts are in line with strategic direction - Partnering with media to define the online target and online usage habits - Partnering with Account Mgmt. and UXP on website content strategies and interaction design - Thorough auditing and analysis of key competitors and marketplace - Auditing and analysis of brand and competitive online advertising, social and UGC content - Defining key performance indicators, provide measured results - Developing point of view documents for new technologies and partners - Planning and managing SMS/MMS mobile campaigns - Planning and manage social media initiatives, including social media monitoring - Identifying SEO keywords as rooted in digital strategy, prepare SEO brief for developers - Participating in new business and agency training MY CLIENT ROSTER: MetLife, McDonalds, Farmland Foods, Beauty Brands, Commerce Bank, Black & Veatch

Digital Strategist

• Jan 2010 - Nov 2011

Red Letter is a full-service agency that provides the two marketing components both time & evolution can not alter - Marketing Strategy & Interpreted Results. MY CLIENT ROSTER: STIHL, Gravely, Ariens Company, Southeast HEALTH, NewWave Communication, Bootheel Tractor Red Letter is a full-service agency that provides the two marketing components both time & evolution can not alter - Marketing Strategy & Interpreted Results. MY CLIENT ROSTER: STIHL, Gravely, Ariens Company, Southeast HEALTH, NewWave Communication, Bootheel Tractor

Owner, Founder

• Aug 2006 - Dec 2009

Bargain House was a remote online storefront which grew into over 6,500 square feet of physical inventory sold exclusively through online marketplaces. Working supply through reverse logistics contracts with Best Buy and Walmart, our online startup would purchase, sort, house, and sell closeouts and overstock consumer electronics through the boom of digital audio (iPod), digital video (flat screen panels), and peripheral devices (audio docks). Staying ahead of the tech curve kept our inventory in high demand, protecting our margins in a competitive marketplace. Additionally, we tapped into social media before large brands had taken the time to understand the value of building and interacting with a social community. With little capital, and even less resources, we grew the concept of Bargain House off personal recommendations, social interactions, rich video reviews, and emerging online marketplaces.

Production Assistant / Freelance

• Dec 2007 - Aug 2008

After interning with CMT, I had the opportunity to work with several CMT-hosted promotional and live on-air events. Most of my time was spent working as a production assistant for the live broadcast event of the 2008 CMT Music Awards. This was a great opportunity to work on, and witness, my first live broadcast event. Additionally, I continued to conduct freelance work with the CMT Promotions department. Besides assisting with events around Nashville, I also worked closely with the CMT team to promote the series "Can You Duet?"

Media Promotions Intern

• Aug 2007 - Dec 2007

I was awarded the fall internship for Country Music Television in Nashville, TN. As a student at Murray State University, I was the first, and remain the only to be awarded with an internship from CMT. I was awarded the fall internship for Country Music Television in Nashville, TN. As a student at Murray State University, I was the first, and remain the only to be awarded with an internship from CMT.