Experience

MagazineXperts LLC

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Oct 2001 - Present

  MagazineXperts helps publishers substantially increase revenues, dramatically improve advertiser loyalty and enhance overall profitability. Core services include custom publishing, advertising sales representation, special section development, design and production services, digital editions, enewsletter development and management, website development, circulation development and management, content management, issue promotion and marketing, editorial and advertorial content, media kits, research, and a wide range of consulting services for print and digital publishers. Show less



Construction Executive

• United States
• Construction
• 1 - 100 Employee

• National Sales Manager

  • Jan 2003 - Present

  MAGX launched Construction Executive (CE) magazine in January 2003 for the Associated Builders and Contractors (ABC), the largest association in the commercial construction industry. CE magazine is now in its 19th year of publication. In addition to handling national advertising sales, the MAGX team provides a broad range of services to the publisher: * Industry Rankings. From concept to execution, MAGX is the driving force behind the highly successful annual CE rankings of The Top 50 Construction Law Firms and The Top 50 Construction Accounting Firms. *Special Advertising Sections. MAGX developed and manages 16 special sections a year for CE magazine that drive value for the reader, the advertiser, and the publisher. * Media Kit Development. MAGX coordinates with CE editors to create the magazine's award-winning editorial calendar and marketing planner which is published both in PDF format and as an interactive digital media kit on our proprietary platform. * Marketing and Promotion. MAGX writes, designs and executes world class promotional campaigns that consistently deliver results. * Circulation Management and Audience Development. MAGX saved CE tens of thousands of dollars a year by migrating the circulation database from a legacy vendor to a cloud-based solution. Our in-house web design and development team created the publication's online subscription center. * Brand Extensions. MAGX developed and manages CE Newsletters, CE eBlasts and CE Webinars, delivering content and education to readers in new digital environments, and creating new revenue streams for the publisher. * Digital Transformation. In 2016, MAGX began the transition of CE's business operations to cloud-based digital workflow processes increasing productivity and profitability for both the publisher and our own company while improving the experience of evaluating and buying media, as well as monitoring performance, for CE advertisers. Learn what MAGX can do for you. Show less



Commercial Architecture

• Colombia
• Architecture and Planning

• Northeast Account Manager

  • Jan 2015 - Apr 2016

  Commercial Architecture (CA) magazine reaches 45,000 architects, owners and contractors with 10 issues per year. MAGX provided sales representation in the northeastern U.S. and Canada, and also wrote, designed and produced monthly email marketing campaigns for the publisher. Commercial Architecture (CA) magazine reaches 45,000 architects, owners and contractors with 10 issues per year. MAGX provided sales representation in the northeastern U.S. and Canada, and also wrote, designed and produced monthly email marketing campaigns for the publisher.



CFMA Building Profits

• National Sales Manager

  • Aug 2012 - Apr 2014

  Building Profits is the official magazine of the Construction Financial Management Association (CFMA). MAGX provided national advertising sales representation for the magazine and the CFMA website. In addition, MAGX edited and hosted the publication's media kit, designed and managed email marketing campaigns to current and prospective advertisers, and built web-to-lead forms. MAGX also provided ongoing recommendations to CFMA management and successfully sold-through Building Profits' first rate increase in over five years, resulting in the highest net page rate in the magazine's history. Show less



enLIGHTenment Magazine

• National Sales Manager

  • Apr 2012 - Jul 2013

  enLIGHTenment is a monthly magazine for the decorative residential lighting market. MAGX provided national advertising sales representation for the magazine for 17 issues during its first two years of monthly publication, produced monthly issue promotion, managed email marketing campaigns, oversaw media kit design and development, tracked competitive advertising, and provided strategic recommendations to the publisher. enLIGHTenment is a monthly magazine for the decorative residential lighting market. MAGX provided national advertising sales representation for the magazine for 17 issues during its first two years of monthly publication, produced monthly issue promotion, managed email marketing campaigns, oversaw media kit design and development, tracked competitive advertising, and provided strategic recommendations to the publisher.



Construction.com / McGraw-Hill

• Senior Director of Sales

  • Apr 2000 - Oct 2001

  Overall responsibility for integrating 16 websites within McGraw-Hill’s Construction division into a cohesive network for media buys across multiple-sites and brands. Coordinated with management of 5 business units to gain consensus, establish policies and guidelines pertaining to cross selling of online advertising products. Full charge of network-wide sales and marketing. • Largest sale in division history: a first-ever non-exclusive content license agreement for $2MM. • Developed innovative online advertising products: network and content sponsorships, microsites, keywords, email newsletters, syndicated news and content licensing. • Major role in strategic positioning of construction.com with McGraw-Hill executives for presentations to stock analysts. • Relaunched in May 2001 with a “work flow” focus linking the digital assets of FW Dodge, Sweet’s, ENR, Architectural Record and Design-Build with content, applications and services from industry partners. Show less



Engineering News-Record

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• District Manager

  • Feb 1989 - Apr 2000

  > # 1 sales performer for 12 consecutive years for ENR when it was a construction news weekly. > # 1 revenue producer for entire 1700-employee Construction division of McGraw-Hill for 10 years. Successfully developed approach to integrated sales across multiple brands and media channels which sparked the launch of a formal division-wide enterprise sales initiative. Key metrics: > Grew territory ad sales from $800,000 in 1989 to $4,800,000 in 1999. > Personal sales of 800+ pages of advertising in 1999. > Winner of numerous sales contests / awards: * Corporate Achievement Award for Marketing (1994) * President’s Award (1998) * Top Revenue Generator (1994 to 2000). > Numerous sales records: * Ad Sales One Month ($677,000 - May 1999) * Ad Sales One Issue ($331,723 - May 31, 1999) * Largest Network Sale ($195,000 - 8-pg insert in 12 magazines - June 1999) * Largest Annual Ad Program ($750,000 -- 1999) > Publisher of 12 annual special sections. > Brand extensions: * www.enr.com * Design-Build magazine * 3 ENR Sourcebook > Full charge of sales automation initiative (1997) Show less



VISL -- Voice Information Systems Ltd.

• International Manager, Americas

  • 1993 - 1994

  Provided sales representation for this Hong Kong based provider of international premium rate services in the U.S. Provided sales representation for this Hong Kong based provider of international premium rate services in the U.S.



KBC Publications, Inc.

• National Sales Manager, Cabinet Manufacturing & Fabricating Magazine

  • Aug 1987 - Feb 1989

  Promoted to National Sales Manager in August 1987 for launch of new B2B magazine targeted to the cabinet manufacturing industry. Managed first-year sales efforts while maintaining personal selling responsibilities in 26-state West Coast territory for 2 monthly trade magazines.• Key role in development of sales strategy. Identified major targets and managed sales staff to secure business. Oversaw all promotion. • Achieved sales of over $1 million and 400+ ad pages for initial ten issues of CM&F.• Success and acceptance of CM&F spurred management to launch a new trade show division.• Purchased first personal computer (IBM XT) in 1987, learned DOS and used early version of Lotus 123 to create customer and prospect database coded by sales territories, product category, and several other criteria. Show less

• Western Sales Manager, Kitchen & Bath Design News

  • Aug 1985 - Feb 1989

  Responsible for advertising sales in a 26-state West Coast territory for this monthly trade magazine.• Increased territory revenues for K&BDN magazine by over 500% in just three years -- from $200K in 1985 to $1.2 million in 1988.• More than tripled K&BDN’s share of market in the territory -- from 16% of all ad pages in 1985 to 51% in 1988.• Purchased first personal computer (IBM XT) in 1987, learned DOS and used early version of Lotus 123 to create customer and prospect database coded by sales territories, product category, and several other criteria. Show less



Bottom Line Design, Inc.

• President, Publisher and Editor: Meridian Magazine, Taboo Magazine, and Indianapolis Nightlife

  • Nov 1982 - Jul 1985

  Founder of this boutique ad agency and independent publishing concern. Editor and Publisher of Meridian Magazine (formerly Taboo Magazine for initial 15 issues), a 25,000 circulation monthly, and Indianapolis NightLife, an annual guidebook to 1000+ local nightspots. • Launched monthly entertainment magazine. • Purchased Compugraphic 8600 typesetting equipment; sold type and creative services. • Launched monthly music series culminating in 1000+ attendees for annual Broad Ripple Music Festival showcasing 12 bands at 3 nightclubs. Signed 20 local restaurant/bars for “Broadwalk” promotion; sold radio co-sponsorship. • Launched festivals in Bloomington, IN and Austin, TX where 2-day show featured 26 bands at 3 major venues and was forerunner of current SXSW music festival. • Launched video magazine version of monthly magazine,1984. • Launched guidebook, Indianapolis NightLife, doubling ad sales in 2nd year. • Continued to publish annual April Fool’s Day parody of local newspapers. Show less



United States Marine Corps

• United States
• Armed Forces
• 700 & Above Employee

• Trumpet Player

  • Aug 1972 - Aug 1974

  At 19-years-old, after graduating from boot camp in San Diego as the Platoon Honorman, I was assigned a Primary Military Occupational Skill (PMOS) of 5541 which means Trumpet Player. I had orders to report to the Quantico-base United States Marine Corps Band. For the next two years when I wasn't getting court-martialed for smoking pot, I was playing gigs that ranged from marching in parades up and down the east coast; air shows at the Quantico base that debuted the new Harrier jet; graduation ceremonies for new agents at the nearby FBI Academy in Quantico; the Miss Wisconsin pageant; graduation at the University of Virginia (the speakers were Lady Bird Johnson and Gary Trudeau); an officer's reunion at the New York Hilton ("Hi, I'm Bob Hope. Anybody wanna shake my hand?"); to officer's messes with some wild speakers ("Let me tell you boys about the time we ran down Baby Face Nelson."); to playing taps on a funeral detail at Arlington National Cemetery. Before you ask me to start telling any of those stories, be careful what you wish for. It will be a long night. Show less