Communications & Marketing Manager

• Oct 2021 - Present

Communications & Marketing Manager responsible for raising the profile of the organisation, internal and external Comms, marketing projects, brand guardian, communications and marketing advice to senior managers, stakeholder engagement, social media management, public affairs, campaigns and more.

Acting Communications & Marketing Manager

• Jan 2021 - Oct 2021

Responsible for implementing new branding, growing social media audience, working with includem’s policy team to create and release various publications and to give practical communications and marketing guidance both internally and externally.

Communications Officer

• Sep 2020 - Jan 2021

Communications Officer

• Jan 2020 - Sep 2020

Responsible for all external and internal communications including digital channels, public relations and public affairs. Responsible for all external and internal communications including digital channels, public relations and public affairs.

Policy & Information Officer - Early Stage Dementia Project

• Oct 2017 - Aug 2018

I was responsible for publishing and updating the suite of dementia focussed guides including the creation of four new guides focussing on housing, learning disability and scams as well updating ten more other publications. I also took a lead on project communications in particularly the social media pages where I doubled the projects Twitter followers, grew the audience of these posts and also increased digital downloads during my period in post. I created all the graphics used for these platforms as well as an in-house newsletter. As part of my role, I engaged with various stakeholders from other organisations both public, private and third sector and worked closely with those living with dementia.I traveled across Scotland to talk and present to various member groups.During the summer of 2018, I devised an activity and conducted focus groups made up of older people and people living with dementia on what matters in their community. Before leaving Age Scotland, I produced and drafted a report on this topic, a board game and a self audit for groups to use to become age and dementia friendly.

PR & Marketing Officer

• Sep 2016 - Sep 2017

To effectively promote the organisation including its departments, key projects and SMT.So far I have lead on projects including; producing and designing the Annual Report, Promotional materials and events for the companies AGM including posters and pop up banners, branding of external communications, newsletters and presentation designs.In 2017, I will be part of the team that works on the Local Manifesto for 2017, contribute to the re-branding of the organisation, producing substantial marketing materials including videos, infographics, leaflets, posters and brief sheets.1 year contract ending in September 2017

Parliamentary Researcher and Assistant to Paul Martin MSP

• Aug 2015 - Aug 2016

Duties included:1. CommunicationDigital Engagement - To produce and implement the Members Facebook and Twitter accounts, to increase audience engagement through the use of designed infographics, videos and targeted posts. To update and renew Members website and to take a lead on all constituency newsletters and surveys.Press - Included the production and delivery of press releases relating to the Members parliamentary work to ensure a wide audience targeted.Stakeholder Engagement - Responsible for engaging with the Local Council, Councillors, Police Scotland, Constituents, Party Members, other MSPs/MPs and other applicable persons. This included daily updates through emails, telephone calls or face to face meetings.2. Research and Policy AdvisementTo provide researched briefings on various reserved topics for the Members use including housing, justice and health. This was done through various means including communication with external bodies, internal contacts such as SPIce and data analysis. It was also my responsibility to advise on their impact to the Member. This included both verbal and written briefs to both the member and certain external engagement events. 3. Constituency CaseworkAttended the Members constituency surgeries where I was responsible for taking notes on any devolved issues such as housing issues, healthcare issues, anti social behaviour and writing to relevant bodies to work to rectify their issues. It was also my responsibility to follow up these issues through the use of Microsoft CRM and to chase up various stakeholders for a result.4. Campaign ManagementI was responsible for managing all local campaigns within the constituency including the production of petitions, leaflet designs and productions, fundraising, volunteer management and the heavy use of Social Media Campaigns. This included, Better Bus Services, Keep Children Safe, Save Lightburn Hospital. 5. Project Management

Campaign Organiser

• Mar 2015 - Jun 2015

The first Campaign Organiser responsible for the two Aberdeen seats since 1997. The role involved1. Campaign Organisation/ ManagementOverall management of the campaign on a day to day basis from planning door knocking, telephone banks and high visibility events such as street stalls and fundraisers. Included data entry and analysis, social media management with targeted posts/videos and infographics, budget controls, training and working in a high pressured environment. 2. Volunteer ManagementI was responsible for the management of two teams of up to 50 volunteers. This included daily briefings, training, co-ordination and daily communications. I also had to give daily presentations on the party policies.3. Self Working/ Team WorkRole involved self management and management of others as well as playing apart of the wider Scottish Labour Election Time acting as the link between the ground operation and the Party HQ.

Office Manager

• Feb 2014 - Feb 2015

My Job was to overseen the efficient running of the Office. Areas of responsibility were:1. Staff Management2. Policy Implementation 3. Research Undertaking4. Financial Management - including the use of SAGE50, Project Budgets.5. BID Levy Overseer - liaised with the City Council on the management of the BID Levy.6. Board Meeting Minuter - Responsible for noting the minutes at all Board Meetings and to make sure all action points were implemented.7. Social Media Assistant8. BID Renewal Manager - I took the lead on preparing the program for the BID renewal. This included attending courses in both London and other areas in the United Kingdom. 9. Project Assistant - worked on the Aberdeen Christmas 2013 and 2014 project, street art, Bid Renewal Process, Easter 2013, Purple Flag Accreditation as well as the Keep Scotland Beautiful campaign which we were awarded the Silver and Gold awards in both the Local Campaign and BID Category.

Ambassador

• Nov 2013 - Feb 2014

As a Business Improvement District (BID) Ambassador it was my job to1. BID Liaison Officer - To engage with BID Levy Payers on a day to day basis, determining problems and building healthy relationships2. Brand Ambassador3. Event Organiser/ Staffer4. Office Junior5. Social Media AssistantIn February 2015, I was promoted to Office Manager.