Lina Yaghi
Associate Creative Director at 160over90- Claim this Profile
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Topline Score
Bio
Alison Hemken
I had the pleasure of working with Lina on a few big, strategic projects at University of Phoenix. She is an asset to any project she is on. She is smart, creative and thinks of unique and clever ways in to campaigns. The campaigns Lina worked on led to an increase in our key metrics and have proven success. Lina always asks the right questions when working on a project and challenges us to think outside the box so we can find new ways in to the message we are trying to convey. She is talented in multiple channels and tactics such as video, audio, print, digital, social and more. I would highly recommend Lina and anyone who has the pleasure of working with her is lucky to have her on the team.
LinkedIn User
Lina is a valuable contributor - as an art director she works hard, willing to do the rounds and reps to get the work where it needs to be. But she’s also fun to have on the team, tapped into culture, and has a multitude of interests, upping her overall game as a creative.
Autumn Childress
I had the pleasure of working with Lina on multiple Honda Powersport asset gathering productions. She has a keen eye for detail and the patience & determination to craft her work until it is exactly right. She is collaborative, friendly, professional and has an excellent command of her craft. She is equally comfortable working in print, broadcast or digital media. Plus, her dog is simply the cutest!
Alison Hemken
I had the pleasure of working with Lina on a few big, strategic projects at University of Phoenix. She is an asset to any project she is on. She is smart, creative and thinks of unique and clever ways in to campaigns. The campaigns Lina worked on led to an increase in our key metrics and have proven success. Lina always asks the right questions when working on a project and challenges us to think outside the box so we can find new ways in to the message we are trying to convey. She is talented in multiple channels and tactics such as video, audio, print, digital, social and more. I would highly recommend Lina and anyone who has the pleasure of working with her is lucky to have her on the team.
LinkedIn User
Lina is a valuable contributor - as an art director she works hard, willing to do the rounds and reps to get the work where it needs to be. But she’s also fun to have on the team, tapped into culture, and has a multitude of interests, upping her overall game as a creative.
Autumn Childress
I had the pleasure of working with Lina on multiple Honda Powersport asset gathering productions. She has a keen eye for detail and the patience & determination to craft her work until it is exactly right. She is collaborative, friendly, professional and has an excellent command of her craft. She is equally comfortable working in print, broadcast or digital media. Plus, her dog is simply the cutest!
Alison Hemken
I had the pleasure of working with Lina on a few big, strategic projects at University of Phoenix. She is an asset to any project she is on. She is smart, creative and thinks of unique and clever ways in to campaigns. The campaigns Lina worked on led to an increase in our key metrics and have proven success. Lina always asks the right questions when working on a project and challenges us to think outside the box so we can find new ways in to the message we are trying to convey. She is talented in multiple channels and tactics such as video, audio, print, digital, social and more. I would highly recommend Lina and anyone who has the pleasure of working with her is lucky to have her on the team.
LinkedIn User
Lina is a valuable contributor - as an art director she works hard, willing to do the rounds and reps to get the work where it needs to be. But she’s also fun to have on the team, tapped into culture, and has a multitude of interests, upping her overall game as a creative.
Autumn Childress
I had the pleasure of working with Lina on multiple Honda Powersport asset gathering productions. She has a keen eye for detail and the patience & determination to craft her work until it is exactly right. She is collaborative, friendly, professional and has an excellent command of her craft. She is equally comfortable working in print, broadcast or digital media. Plus, her dog is simply the cutest!
Alison Hemken
I had the pleasure of working with Lina on a few big, strategic projects at University of Phoenix. She is an asset to any project she is on. She is smart, creative and thinks of unique and clever ways in to campaigns. The campaigns Lina worked on led to an increase in our key metrics and have proven success. Lina always asks the right questions when working on a project and challenges us to think outside the box so we can find new ways in to the message we are trying to convey. She is talented in multiple channels and tactics such as video, audio, print, digital, social and more. I would highly recommend Lina and anyone who has the pleasure of working with her is lucky to have her on the team.
LinkedIn User
Lina is a valuable contributor - as an art director she works hard, willing to do the rounds and reps to get the work where it needs to be. But she’s also fun to have on the team, tapped into culture, and has a multitude of interests, upping her overall game as a creative.
Autumn Childress
I had the pleasure of working with Lina on multiple Honda Powersport asset gathering productions. She has a keen eye for detail and the patience & determination to craft her work until it is exactly right. She is collaborative, friendly, professional and has an excellent command of her craft. She is equally comfortable working in print, broadcast or digital media. Plus, her dog is simply the cutest!
Credentials
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Registered Yoga Teacher 200
Yoga AllianceNov, 2017- Nov, 2024 -
After Effects Fundamentals
TRAINING CONNECTION LLCSep, 2017- Nov, 2024 -
Wordpress
CourseHorseJan, 2017- Nov, 2024 -
ProBaking Course Completion
New School of CookingJan, 2016- Nov, 2024
Experience
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160over90
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United States
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Advertising Services
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500 - 600 Employee
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Associate Creative Director
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Jan 2023 - Present
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University of Phoenix
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United States
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Higher Education
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700 & Above Employee
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Associate Creative Director
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Nov 2020 - Jan 2023
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Muslim Women Professionals (MWP)
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Volunteer Marketing Team Lead
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Aug 2021 - Mar 2022
Worked with this growing team of designers to promote the accurate and varied representation of Muslim women, to provide resources for professionals and create a supportive community through social media. Worked with this growing team of designers to promote the accurate and varied representation of Muslim women, to provide resources for professionals and create a supportive community through social media.
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Twitter
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United States
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Software Development
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700 & Above Employee
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Freelance Creative Director, Art
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Jun 2019 - Jun 2020
Pitched and sold effective creative concepts and campaigns to marketing teams: @TwitterGaming, @TwitterSafety, and @TwitterWomen. Including but not limited to strategic concepts, creative direction, art direction & design, event activations, content thread creation, and working with VIPs and promotional materials. Pitched and sold effective creative concepts and campaigns to marketing teams: @TwitterGaming, @TwitterSafety, and @TwitterWomen. Including but not limited to strategic concepts, creative direction, art direction & design, event activations, content thread creation, and working with VIPs and promotional materials.
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Dailey
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United States
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Advertising Services
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1 - 100 Employee
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Sr. Art Director
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Mar 2017 - Nov 2018
2018 Communication Arts: Interactive Web Pick “What Diversity Gives Us” Provided art direction and animation for “What Diversity Gives Us” social videos, featured in AdWeek and Communication Arts. Provided creative direction and oversight for brands Honda Powersports (AOR), Dole, SweetTarts, and William Lyon Homes. Managed broadcast, print, digital and social assets in pre and post production, including photography retouching, video editing, color and sound oversight. Identified and incorporated key social media trends to produce more relevant content for Instagram, Facebook and Pinterest. Providing strategic creative to consistently increase scope of business. Show less
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Msmeyagi Creative
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Advertising Services
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Creative Director, Art
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Jan 2014 - Jan 2017
Nominated 2020 Pro Award: Best Multicultural Campaign HBO’s #HumanByOrientation Conceptualized, created and led experiential creative to multicultural millennials for ATT’s #DreaminBlack and LGBTQ community for HBO’s #HumanByOrientation. Sourced team based on campaign needs. Led and delivered effective creative solutions and art to companies like Twitter, Beats, The Grammys, Trailer Park, Midnight Oil and more. Nominated 2020 Pro Award: Best Multicultural Campaign HBO’s #HumanByOrientation Conceptualized, created and led experiential creative to multicultural millennials for ATT’s #DreaminBlack and LGBTQ community for HBO’s #HumanByOrientation. Sourced team based on campaign needs. Led and delivered effective creative solutions and art to companies like Twitter, Beats, The Grammys, Trailer Park, Midnight Oil and more.
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Meredith Corporation
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Sr. Art Director
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Jan 2014 - Dec 2014
2014 AAF American Advertising Awards Bronze: Digital Advertising Nescafé with Coffee-mate Launch Ideated key signature art for Nescafe with Coffee-mate launch recognized in AAF American Advertising Awards Digital category. Concepted and led several Nestle product launches. Oversaw brand content for digital and print, including all photography. Concepted and designed Nestle NIDO’s first ever responsive site which sourced user generated content. 2014 AAF American Advertising Awards Bronze: Digital Advertising Nescafé with Coffee-mate Launch Ideated key signature art for Nescafe with Coffee-mate launch recognized in AAF American Advertising Awards Digital category. Concepted and led several Nestle product launches. Oversaw brand content for digital and print, including all photography. Concepted and designed Nestle NIDO’s first ever responsive site which sourced user generated content.
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TBWA\Chiat\Day
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United States
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Advertising Services
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700 & Above Employee
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Art Director
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2011 - 2014
2012 Clio Shortlist: Innovative Media Sing My Tweet, Twitter Stunt- The Recording Academy Created broadcast, digital and everything in between for brands like Infiniti, The Recording Academy, Johnson & Johnson, Crate&Barrel and more. Broke the record for social media mentions in a broadcast in Grammy’s 2012 campaign (burying the Super Bowl and Academy awards). Communicated with vendors and managed interns to see through creative vision and extensions of creative assets. 2012 Clio Shortlist: Innovative Media Sing My Tweet, Twitter Stunt- The Recording Academy Created broadcast, digital and everything in between for brands like Infiniti, The Recording Academy, Johnson & Johnson, Crate&Barrel and more. Broke the record for social media mentions in a broadcast in Grammy’s 2012 campaign (burying the Super Bowl and Academy awards). Communicated with vendors and managed interns to see through creative vision and extensions of creative assets.
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Modernista!
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United States
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Advertising Services
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1 - 100 Employee
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Designer
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Sep 2010 - May 2011
Concepted and designed digital assets and social ideas for Sears Fit Center, Food Should Taste Good and TOMS. Concepted and designed digital assets and social ideas for Sears Fit Center, Food Should Taste Good and TOMS.
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Education
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2008 - 2010
Miami Ad School Atlanta @ Portfolio Center
Art Direction & Design -
2002 - 2007
The University of Texas at Austin
Bachelors of Science in Advertising, Minor in Studio Art & Art History
Community
