Experience

Wizeprep

• Canada
• E-Learning Providers
• 100 - 200 Employee

• Marketing Representative

  • Oct 2023 - Present

  Toronto, Ontario, Canada



Haute Secret Shoppers

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Sales And Marketing Associate

  • Sep 2022 - Jun 2023

  London, England, United Kingdom



OneClout

• New Zealand
• Software Development
• 1 - 100 Employee

• Content Marketing Lead

  • Jan 2021 - Jun 2022

  Lahore, Punjab, Pakistan

• Client Servicing & Business Development Executive

  • Oct 2019 - Dec 2020

  Lahore, Pakistan -Researching prospects and writing effective email templates for lead generation -Conducting a keyword research and applying SEO practices in the content -Writing off-site and on-site blogs -Analyzing and interpreting results from Google Analytics and other third-party tools -Performing the website audit -Coordinating with the development team to build innovating and winning case-studies -Social media management across all platforms -Using Canva to create blogposts… Show more -Researching prospects and writing effective email templates for lead generation -Conducting a keyword research and applying SEO practices in the content -Writing off-site and on-site blogs -Analyzing and interpreting results from Google Analytics and other third-party tools -Performing the website audit -Coordinating with the development team to build innovating and winning case-studies -Social media management across all platforms -Using Canva to create blogposts -Studying trends in IT industry and utilizing content marketing strategies accordingly -Brand development and brand expansion through content, SEO and business directories -Using digital marketing strategies to improve the global visibility of the brand -Assisting senior management in day-to-day operations of the company -Maintaining candidate's data and updating sheet for recruitment activities on daily basis -Using Mustakbil, Indeed and Linkedin to hunt best resources for the company -Occasional recruiting of IT personnel to suit project needs -Assisting with post-hiring procedures and documentation



Socialights - Digital

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Content Writing Fellow

  • Jun 2018 - Aug 2019

  Lahore, Pakistan

• Intern

  • Mar 2018 - May 2018

  Lahore, Pakistan Socialights Now is a digital agency that offers its creative and digital services to leading retail brands like Gloria Jeans Pakistan, Paperclip and few others. Apart from the local market, the agency also has an international clientele to its name. I was responsible for providing assistance to the creative managers of the agency in various projects related to community engagement. During my time there, I was also generating quality content on daily basis depending on the need… Show more Socialights Now is a digital agency that offers its creative and digital services to leading retail brands like Gloria Jeans Pakistan, Paperclip and few others. Apart from the local market, the agency also has an international clientele to its name. I was responsible for providing assistance to the creative managers of the agency in various projects related to community engagement. During my time there, I was also generating quality content on daily basis depending on the need of the client. It not only included blog/article writing but also basic social media management. Meeting the deadlines of projects with the efficient use of the web-based project management application 'Trello'. Creating business directories as an online marketing strategy Attended local meetings with agency clients and virtual meetings with international clients to discuss the developments. Visiting retailers & covering events



Daraz

• Bangladesh
• Retail
• 1 - 100 Employee

• -

  • 2019 - 2019

  Pakistan



British Council

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Brand Ambassador IELTS

  • Aug 2018 - Dec 2018

  Lahore, Pakistan

• Intern

  • Jul 2018 - Sep 2018

  Pakistan Email and Facebook Evaluations on daily basis (700+ interactions evaluated) Designing customer service week 2018 for Pakistan Writing Meeting Minutes for various meetings Familiarity and compliance with the British Council policies Designing case-studies, resource material and presentations on necessary soft-skills Delivered presentation in contact center on the improvement of service quality based on set KPI’s Achieved consistency and excellency in written communication in… Show more Email and Facebook Evaluations on daily basis (700+ interactions evaluated) Designing customer service week 2018 for Pakistan Writing Meeting Minutes for various meetings Familiarity and compliance with the British Council policies Designing case-studies, resource material and presentations on necessary soft-skills Delivered presentation in contact center on the improvement of service quality based on set KPI’s Achieved consistency and excellency in written communication in just 3 months Mediated the line manager and candidates for internal hiring Nominated as the brand ambassador IELTS for the British Council Pakistan



Vivo Mobile

• Software Development
• 300 - 400 Employee

• Management Trainee Officer

  • Feb 2018 - Feb 2018

  Lahore, Pakistan



METRO Pakistan (Pvt) Limited

• Wholesale
• 700 & Above Employee

• Retail Management Intern

  • Jun 2014 - Jul 2014

  Thokar Niaz Baig, Head Office, Lahore Assisting managers in visual merchandizing and store maintenance Helping the teams set up promotions & sales events Visited Metro branches to diagnose in-store challenges and build acumen Creating a liaison with store managers, merchandisers and the office management Monitored inventory levels and reported management in time to place orders & restock shelves. Making sure the stock was replenished consistently during peak hours Performed regular price checks to ensure… Show more Assisting managers in visual merchandizing and store maintenance Helping the teams set up promotions & sales events Visited Metro branches to diagnose in-store challenges and build acumen Creating a liaison with store managers, merchandisers and the office management Monitored inventory levels and reported management in time to place orders & restock shelves. Making sure the stock was replenished consistently during peak hours Performed regular price checks to ensure competitive pricing & made comparisons with other stories like Al-Fatah, Carrefour & etc. Talking to customers & taking personalized feedback Show less