Experience

Carmanah Technologies Corp.

• Canada
• Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2022 - Present

  Victoria, British Columbia, Canada



Synapse ITS

• United States
• Transportation Equipment Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2022 - Present

  Greenville, Texas, United States



RankUno Interactive Technologies

• India
• Advertising Services
• 1 - 100 Employee

• Account Manager - SEO

  • Sep 2021 - May 2022

  Pune, Maharashtra, India - Team Lead to 8 members - Worked on two clients in the outsourcing industry - Worked on one client in the public services industry - Key KPIs included traffic generation, top 10 ranking for business priority keywords and increased visibility - Created dynamic SEO strategies to exceed market competitors and meet client needs maintaining knowledge of current market trends and algorithm updates of top search engines - Consistently improved website traffic M-O-M by 10% utilizing… Show more - Team Lead to 8 members - Worked on two clients in the outsourcing industry - Worked on one client in the public services industry - Key KPIs included traffic generation, top 10 ranking for business priority keywords and increased visibility - Created dynamic SEO strategies to exceed market competitors and meet client needs maintaining knowledge of current market trends and algorithm updates of top search engines - Consistently improved website traffic M-O-M by 10% utilizing on-page, off-page and technical SEO strategies - Reviewed, audited and optimized client sites suggesting schema tag implementation for improved CTR and dynamic rendering for reduced page load time - Created a GA4 account for clients using Universal Analytics to ensure historical data is captured - Recommended changes to website architecture, content and linking to improve ranking positions for target keywords on page 1 of Google - Capitalized on emerging trends to reap benefits during growth stages Show less



Bajaj Finserv

• India
• Financial Services
• 700 & Above Employee

• Digital Marketing Specialist

  • Aug 2017 - Aug 2021

  Pune, Maharashtra, India - Keyword Portfolio Management (KPM) of 5000+ Keywords to drive search rankings across consumer durables and digital product finance products - Utilized multi format organic search strategy to attain rankings focusing on search, videos, images and rich snippets and improve website traffic by 30% Y-O-Y - Campaign ROI and top to bottom funnel management from traffic to leads to transactions to make informed optimization suggestions - Leveraging SEO and SEM to create customer journey… Show more - Keyword Portfolio Management (KPM) of 5000+ Keywords to drive search rankings across consumer durables and digital product finance products - Utilized multi format organic search strategy to attain rankings focusing on search, videos, images and rich snippets and improve website traffic by 30% Y-O-Y - Campaign ROI and top to bottom funnel management from traffic to leads to transactions to make informed optimization suggestions - Leveraging SEO and SEM to create customer journey orchestration with multiple touch points and channels including organic, paid and re-engage - Maintenance and monitoring of funnel efficiency by tracking Key Metrics including CTR, CPC, CPL and CPT Show less



CarOK - Pune's most trusted Car Service portal.

• India
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Digital Marketing Head

  • Feb 2016 - Jul 2017

  Pune Area, India



Binani Industries Ltd

• Wholesale Building Materials
• 1 - 100 Employee

• Management Trainee

  • Aug 2014 - Aug 2015