Shane Smith

Media Strategist at Offleash
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Contact Information
us****@****om
(386) 825-5501
Location
Oakland, California, United States, US
Languages
  • English Full professional proficiency

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Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Media Strategist
      • Sep 2022 - Present

    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Senior Account Executive
      • Sep 2020 - Sep 2022

    • Account Executive
      • Nov 2019 - Sep 2020

    • Assistant Account Executive
      • Jun 2018 - Nov 2019

    • Account Coordinator
      • Nov 2017 - Jun 2018

    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Intern
      • May 2017 - Nov 2017

      • Pitched reporters various proactive media campaigns, coordinates interviews with executives and creates briefing documents • Secured top tier coverage for multiple clients in publications such as HuffPost, Inc., American Banker, Website Magazine and Business News Daily • Developed and managed media lists for three client accounts across tech, business, and financial publications • Researched industry trends and delivers daily coverage roundups for three clients • Managed speaking and award calendars and flags upcoming opportunities to teams Show less

    • Entertainment Providers
    • 1 - 100 Employee
    • Street Team Promoter
      • Mar 2014 - Jul 2016

      • Drove traffic to events by promoting the company via personal social media avenues • Sold tickets for events. • Promoted company via word of mouth, flyers, and posters • Drove traffic to events by promoting the company via personal social media avenues • Sold tickets for events. • Promoted company via word of mouth, flyers, and posters

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • General Manager
      • Aug 2015 - Dec 2015

      - Managed a team of 23 - Raised $1,620 for the agency and an additional $130 for the Department of Journalism at Chico State via #GivingTuesday social media campaign - Conducted agency staff meetings weekly - Monitored group assignments and led exercises to help the members improve productivity. - Managed a team of 23 - Raised $1,620 for the agency and an additional $130 for the Department of Journalism at Chico State via #GivingTuesday social media campaign - Conducted agency staff meetings weekly - Monitored group assignments and led exercises to help the members improve productivity.

  • SnowGlobe Music Festival
    • South Lake Tahoe, CA
    • Street Team Promoter
      • Aug 2015 - Dec 2015

      - Promoted events for the company via social media and face-to-face. - Received a VIP pass for ranking as one of the top five promoters for the festival. - Promoted events for the company via social media and face-to-face. - Received a VIP pass for ranking as one of the top five promoters for the festival.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • Jan 2015 - May 2015

      - Led a team of seven to achieve client goals. - Created branding materials for client’s new company such as company name, logo, website, and social media accounts - Created communication strategies for client to get the company recognized by large corporations - Led a team of seven to achieve client goals. - Created branding materials for client’s new company such as company name, logo, website, and social media accounts - Created communication strategies for client to get the company recognized by large corporations

    • Musicians
    • 1 - 100 Employee
    • Radio DJ / Library Staff
      • Aug 2014 - Dec 2014

      - Hosted a radio show once a week for an - Promoted radio station via tabling on Chico State’s - Organized library CDs/vinyl - Hosted a radio show once a week for an - Promoted radio station via tabling on Chico State’s - Organized library CDs/vinyl

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • PR/Marketing Intern
      • Jun 2014 - Aug 2014

      - Crafted social media posts for various channels (Facebook, Twitter, Instagram, LinkedIn) that were widely recognized throughout the community - Wrote blogs/articles that were posted to the hospital’s website - Interviewed physicians, patients, and other faculty members to obtain information - Photographed staff and patients for the company website and social media posts - Conducted various research about the hospital’s reputation and their competitors - Crafted social media posts for various channels (Facebook, Twitter, Instagram, LinkedIn) that were widely recognized throughout the community - Wrote blogs/articles that were posted to the hospital’s website - Interviewed physicians, patients, and other faculty members to obtain information - Photographed staff and patients for the company website and social media posts - Conducted various research about the hospital’s reputation and their competitors

Education

  • California State University-Chico
    Bachelor's Degree, Journalism and Public Relations
    2011 - 2015

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