Shane Smith
Media Strategist at Offleash- Claim this Profile
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English Full professional proficiency
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Bio
Experience
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Offleash
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Media Strategist
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Sep 2022 - Present
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Inkhouse
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United States
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Public Relations and Communications Services
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100 - 200 Employee
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Senior Account Executive
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Sep 2020 - Sep 2022
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Account Executive
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Nov 2019 - Sep 2020
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Assistant Account Executive
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Jun 2018 - Nov 2019
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Account Coordinator
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Nov 2017 - Jun 2018
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Highwire
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United States
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Public Relations and Communications Services
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100 - 200 Employee
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Intern
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May 2017 - Nov 2017
• Pitched reporters various proactive media campaigns, coordinates interviews with executives and creates briefing documents • Secured top tier coverage for multiple clients in publications such as HuffPost, Inc., American Banker, Website Magazine and Business News Daily • Developed and managed media lists for three client accounts across tech, business, and financial publications • Researched industry trends and delivers daily coverage roundups for three clients • Managed speaking and award calendars and flags upcoming opportunities to teams Show less
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EPIC Productions
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Entertainment Providers
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1 - 100 Employee
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Street Team Promoter
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Mar 2014 - Jul 2016
• Drove traffic to events by promoting the company via personal social media avenues • Sold tickets for events. • Promoted company via word of mouth, flyers, and posters • Drove traffic to events by promoting the company via personal social media avenues • Sold tickets for events. • Promoted company via word of mouth, flyers, and posters
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Tehama Group Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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General Manager
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Aug 2015 - Dec 2015
- Managed a team of 23 - Raised $1,620 for the agency and an additional $130 for the Department of Journalism at Chico State via #GivingTuesday social media campaign - Conducted agency staff meetings weekly - Monitored group assignments and led exercises to help the members improve productivity. - Managed a team of 23 - Raised $1,620 for the agency and an additional $130 for the Department of Journalism at Chico State via #GivingTuesday social media campaign - Conducted agency staff meetings weekly - Monitored group assignments and led exercises to help the members improve productivity.
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SnowGlobe Music Festival
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South Lake Tahoe, CA
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Street Team Promoter
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Aug 2015 - Dec 2015
- Promoted events for the company via social media and face-to-face. - Received a VIP pass for ranking as one of the top five promoters for the festival. - Promoted events for the company via social media and face-to-face. - Received a VIP pass for ranking as one of the top five promoters for the festival.
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Tehama Group Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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Jan 2015 - May 2015
- Led a team of seven to achieve client goals. - Created branding materials for client’s new company such as company name, logo, website, and social media accounts - Created communication strategies for client to get the company recognized by large corporations - Led a team of seven to achieve client goals. - Created branding materials for client’s new company such as company name, logo, website, and social media accounts - Created communication strategies for client to get the company recognized by large corporations
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KCSC Radio
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Musicians
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1 - 100 Employee
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Radio DJ / Library Staff
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Aug 2014 - Dec 2014
- Hosted a radio show once a week for an - Promoted radio station via tabling on Chico State’s - Organized library CDs/vinyl - Hosted a radio show once a week for an - Promoted radio station via tabling on Chico State’s - Organized library CDs/vinyl
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Stanford Children's Health | Lucile Packard Children's Hospital Stanford
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United States
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Hospitals and Health Care
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700 & Above Employee
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PR/Marketing Intern
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Jun 2014 - Aug 2014
- Crafted social media posts for various channels (Facebook, Twitter, Instagram, LinkedIn) that were widely recognized throughout the community - Wrote blogs/articles that were posted to the hospital’s website - Interviewed physicians, patients, and other faculty members to obtain information - Photographed staff and patients for the company website and social media posts - Conducted various research about the hospital’s reputation and their competitors - Crafted social media posts for various channels (Facebook, Twitter, Instagram, LinkedIn) that were widely recognized throughout the community - Wrote blogs/articles that were posted to the hospital’s website - Interviewed physicians, patients, and other faculty members to obtain information - Photographed staff and patients for the company website and social media posts - Conducted various research about the hospital’s reputation and their competitors
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Education
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California State University-Chico
Bachelor's Degree, Journalism and Public Relations