Experience

The Council for Professional Recognition

• United States
• Education Management
• 100 - 200 Employee

• Senior Marketing Manager

  • Sep 2019 - Present



Learning Without Tears

• United States
• Education Administration Programs
• 100 - 200 Employee

• Senior Marketing Campaign Supervisor

  • Feb 2013 - Sep 2019

  Direct cross-channel marketing campaigns that drive customer acquisition and loyalty and brand awareness across all company product lines.Manage Marketing Coordinator and Senior Marketing Coordinator.Conceptualize and implement multi-channel campaigns across print media, email, web, advertising, and videos.Collaborate with, selling and design teams, as well as Product Managers to develop full cycle marketing campaigns including demand generation, acquisition, on-boarding, retention, and win back triggered campaigns. Analyze key campaign metrics to ensure campaigns are meeting KPIs, company objectives, revenue milestones, and delivering positive return on investment (ROI).Optimize campaign performance through A/B testing, lifecycle management, personalization, and UX testing.Oversee creation of collateral materials supporting selling, go-to-market and training efforts across company.Hire, train, motivate, evaluate, and manage staff to ensure employees receive adequate guidance and resources. Partner with Editorial, Research, Product Management and other internal teams to develop brand narratives for products, including key messages and talking points and ensure consistency of use across company.Maintain thorough knowledge of LWT curricula and services, and education market. Monitor group operating plan and staffing to ensure proper planning and efficient operation of department.

• Senior Marketing Coordinator/Supervisor

  • Feb 2013 - Mar 2019

  Spearheaded direct mail, email and marketing campaigns (approx. 30). Supervise teams of 4-8 members for each project that includes staff from Creative Services, Online Marketing & Marketing Operations, Editorial, Product, and Sales divisions.Supervised junior marketing coordinator, provided career guidance and conducted annual performance reviews. Edited and proofed internal and external marketing collateral.Executed and analyzed 8-10 corporate webinars per year for past 6 years with attendance ranging from 200 – 1000.• Conducted market research, providing competitor analysis and insights into industry trends.• Coordinated photo shoots to provide compelling images for marketing collateral and online campaigns.• Provided social media project strategy oversight and managed corporate messaging and campaigns. • Initiated company's first Facebook Live Event with 2000 views and reach of 6000, including 48% new followers after event. • Coordinated top video for Learning Without Tears that has generated continued engagement since posting in January 2019.Coordinated promotion of Student Letter Stories (minute or less videos) including animation narrated by children, which generated 500 views to date.Led email campaigns with average of 20-25% open rate, up from prior 19% rate. Utilized A/B testing, monitored heat maps, and analyzed results of customer satisfaction surveys to guide content creation.



FOX Architects

• United States
• Architecture and Planning
• 1 - 100 Employee

• Senior Marketing Coordinator

  • Jan 2009 - Nov 2012

  Conceptualized and implemented corporate strategy for public relations through social media and traditional outlets.Coordinated, edited and assisted in creation and oversight of corporate campaigns.Developed, edited and managed proposal process for 2 local offices. Orchestrated corporate business development events.Tracked business development opportunities for firm and assessed potential profitability.Collaborated with Marketing & Graphics teams to create award winning marketing campaigns.Served as strategist, reviewing local/federal government opportunities to determine feasibility of firm involvement.Reviewed overall marketing budget expenditures and assisted in determining methodologies for improvement.Earned 2012 Zweig White Marketing Excellence Award for Social Media Campaign/Email Campaign.



SmithGroup

• United States
• Architecture and Planning
• 700 & Above Employee

• Senior Marketing Coordinator

  • Aug 2004 - Nov 2008

  Developed and coordinated creative submissions in response to Request for Proposals (RFP), including SF330 preparation. Directed RFP process between multiple studios and senior level management.Coordinated, edited and assisted in creation and oversight of email campaigns.Spearheaded development of marketing materials among studios, graphic design and senior management.Informed studio leaders of industry trends through various forms of research and identified business opportunities.Contributed to strategic marketing plan and managed proposals for Mid-Atlantic region.Organized submission effort of design awards to both national and local organizations.Planned special events to promote team building and learning opportunities for cross section of regional and national offices with 50 staff in attendance.Provided training and oversight to new employees. Supervised team of 5-10 summer interns each year.



State Farm

• United States
• Insurance
• 700 & Above Employee

• Senior Marketing Coordinator

  • 2003 - 2004

  Developed and implemented direct mail campaigns and managed marketing budget.Selected, coordinated and executed appropriate email campaigns based on market research. Conducted market research (best practices, competitor) to determine best methodologies to reach clients. Participated in industry and community trade shows.Collaborated with regional office in creating innovative methods of training new Marketing Coordinators Developed and implemented direct mail campaigns and managed marketing budget.Selected, coordinated and executed appropriate email campaigns based on market research. Conducted market research (best practices, competitor) to determine best methodologies to reach clients. Participated in industry and community trade shows.Collaborated with regional office in creating innovative methods of training new Marketing Coordinators