CRM Campaign Manager

• Sep 2022 - Present

CRM Campaign Manager

• Jul 2022 - Aug 2022

Email Marketing Strategist

• Mar 2022 - Present

CRM Specialist

• Dec 2021 - Dec 2022

CRM Specialist

• Feb 2021 - Dec 2021

Powering the future of direct-to-patient healthcare in South East Asia

Fitness Instructor

• Apr 2019 - Jul 2022

Associate CRM Manager

• Feb 2020 - Feb 2021

Pop Meals is a full-stack food delivery service based in Malaysia. Launched initially as dahmakan by food delivery industry veterans, it is the first Malaysian startup to participate in Y Combinator’s startup accelerator program. Pop Meals is a full-stack food delivery service based in Malaysia. Launched initially as dahmakan by food delivery industry veterans, it is the first Malaysian startup to participate in Y Combinator’s startup accelerator program.

Growth Marketing Lead

• Sep 2018 - Oct 2019

Marketing Lead @ KFit

• Apr 2018 - Sep 2018

• Responsible for driving the business and GMV for all four cities (Kuala Lumpur, Manila, Singapore, and Hong Kong). Achieved a 2% growth in total GMV and a 5% growth in total new subscribers MoM. • Developed targeted marketing campaigns by conducting research on fitness trends and seasonality changes of all countries and oversee these campaigns end-to-end (strategy, budget, execution, and impact). • Leveraged on data to analyse customer behaviour and customer profile to build more… Show more • Responsible for driving the business and GMV for all four cities (Kuala Lumpur, Manila, Singapore, and Hong Kong). Achieved a 2% growth in total GMV and a 5% growth in total new subscribers MoM. • Developed targeted marketing campaigns by conducting research on fitness trends and seasonality changes of all countries and oversee these campaigns end-to-end (strategy, budget, execution, and impact). • Leveraged on data to analyse customer behaviour and customer profile to build more targeted campaigns. Analysis includes customer demographics, popular fitness classes, peak/off-peak times, weekdays vs. weekends classes and more. • Identified new business opportunities by finding potential clients to join the KFit platform. This includes meeting with clients, drafting contracts, and ensuring an overall smooth onboarding process.

CRM Executive

• Aug 2017 - Sep 2018

• Managed the full customer retainment cycle (acquisition to retention) through various channels such as email marketing, push notifications, and geo-fence campaigns. • Developed content for email campaigns and website-specific pages by creating engaging and personalized messages for the target audience. • Optimized and improved direct marketing performance through A/B testing (email subject lines, time of sent, email templates), and customer behaviour analysis (gender-based buying… Show more • Managed the full customer retainment cycle (acquisition to retention) through various channels such as email marketing, push notifications, and geo-fence campaigns. • Developed content for email campaigns and website-specific pages by creating engaging and personalized messages for the target audience. • Optimized and improved direct marketing performance through A/B testing (email subject lines, time of sent, email templates), and customer behaviour analysis (gender-based buying behaviour, time and day of the week when users tend to purchase). • Conducted experiments to cross-sell users to another category (male to beauty deals, fitness users to food category, etc). Execute experiments through push notifications with personalized messaging. • Coordinated and cooperated with Growth Planners, Business Intelligence Team, Product Managers to develop targeted campaigns based on customer buying behaviour, merchant supply, and more. • Used different retention platforms such as MoEngage, GetResponse, and Google Analytics to execute and analyze campaigns.

Marketing Associate

• May 2017 - Aug 2017

• Managed and optimized Customer Relationship Management (CRM) processes through email marketing and re-marketing strategies to increase customer loyalty and engagement rate. - Activities include planning, executing and following up on customer retention campaigns through a variety of channels such as email, text, and social media. Communications that are delivered through these channels are customized for each customer segment to create a personalized experience for customers.… Show more • Managed and optimized Customer Relationship Management (CRM) processes through email marketing and re-marketing strategies to increase customer loyalty and engagement rate. - Activities include planning, executing and following up on customer retention campaigns through a variety of channels such as email, text, and social media. Communications that are delivered through these channels are customized for each customer segment to create a personalized experience for customers. • Built and executed social media strategies through customer segmentation, competitive research, and content curation to increase customer engagement and improve customer relationship. • Cultivated and maintained partnerships with industry players by developing cross-marketing campaigns to drive brand awareness and sales. Activities include identifying opportunities for new partnerships, championing and executing marketing strategies, and analyzing and reporting on partnership initiatives and key metrics. Show less • Managed and optimized Customer Relationship Management (CRM) processes through email marketing and re-marketing strategies to increase customer loyalty and engagement rate. - Activities include planning, executing and following up on customer retention campaigns through a variety of channels such as email, text, and social media. Communications that are delivered through these channels are customized for each customer segment to create a personalized experience for customers.… Show more • Managed and optimized Customer Relationship Management (CRM) processes through email marketing and re-marketing strategies to increase customer loyalty and engagement rate. - Activities include planning, executing and following up on customer retention campaigns through a variety of channels such as email, text, and social media. Communications that are delivered through these channels are customized for each customer segment to create a personalized experience for customers. • Built and executed social media strategies through customer segmentation, competitive research, and content curation to increase customer engagement and improve customer relationship. • Cultivated and maintained partnerships with industry players by developing cross-marketing campaigns to drive brand awareness and sales. Activities include identifying opportunities for new partnerships, championing and executing marketing strategies, and analyzing and reporting on partnership initiatives and key metrics. Show less

Account Executive

• Jul 2016 - May 2017

• Served as an Account Executive (AE) for a Top 3 consumer devices provider with their Public Relations (PR) campaigns. Account activities include fostering media relations, leveraging on media platforms to communicate with the public, planning publicity strategies such as media interviews and press conferences, and writing and producing writing materials such as press releases and byline articles. Through various PR campaigns, the client exceeded their PR Key Performance Indicator (KPI) by… Show more • Served as an Account Executive (AE) for a Top 3 consumer devices provider with their Public Relations (PR) campaigns. Account activities include fostering media relations, leveraging on media platforms to communicate with the public, planning publicity strategies such as media interviews and press conferences, and writing and producing writing materials such as press releases and byline articles. Through various PR campaigns, the client exceeded their PR Key Performance Indicator (KPI) by RM1.5 million in 5 months. • Served as an Account Executive (AE) for a leading retail food company in the Southeast Asia region, which includes enhancing the brand image of the company’s numerous quick-service restaurant chains, profiling spokespersons through media engagement, daily monitoring to provide industry landscape and company public perception, as well as revamping the company’s brand image to strengthen its identity in Malaysia through a Corporate Identity re-branding exercise. Show less • Served as an Account Executive (AE) for a Top 3 consumer devices provider with their Public Relations (PR) campaigns. Account activities include fostering media relations, leveraging on media platforms to communicate with the public, planning publicity strategies such as media interviews and press conferences, and writing and producing writing materials such as press releases and byline articles. Through various PR campaigns, the client exceeded their PR Key Performance Indicator (KPI) by… Show more • Served as an Account Executive (AE) for a Top 3 consumer devices provider with their Public Relations (PR) campaigns. Account activities include fostering media relations, leveraging on media platforms to communicate with the public, planning publicity strategies such as media interviews and press conferences, and writing and producing writing materials such as press releases and byline articles. Through various PR campaigns, the client exceeded their PR Key Performance Indicator (KPI) by RM1.5 million in 5 months. • Served as an Account Executive (AE) for a leading retail food company in the Southeast Asia region, which includes enhancing the brand image of the company’s numerous quick-service restaurant chains, profiling spokespersons through media engagement, daily monitoring to provide industry landscape and company public perception, as well as revamping the company’s brand image to strengthen its identity in Malaysia through a Corporate Identity re-branding exercise. Show less

Research Associate

• Oct 2015 - Jul 2016

• Served as a Dedicated Analyst for a Malaysian government agency on the Global Business Services (GBS) industry. Conducted daily tracking to provide competitive landscape, market insights, and emerging trends in the GBS industry. As a result, this has allowed the client to identify potential competitors. • Delivered monthly reports on 10 identified key regions in the GBS industry, which includes analyzing each region’s Marketing/Promotion strategies to strengthen its presence in the… Show more • Served as a Dedicated Analyst for a Malaysian government agency on the Global Business Services (GBS) industry. Conducted daily tracking to provide competitive landscape, market insights, and emerging trends in the GBS industry. As a result, this has allowed the client to identify potential competitors. • Delivered monthly reports on 10 identified key regions in the GBS industry, which includes analyzing each region’s Marketing/Promotion strategies to strengthen its presence in the industry. Additionally, have identified market gaps and weaknesses and provided recommendations for Malaysian GBS companies to implement to address these gaps. Show less • Served as a Dedicated Analyst for a Malaysian government agency on the Global Business Services (GBS) industry. Conducted daily tracking to provide competitive landscape, market insights, and emerging trends in the GBS industry. As a result, this has allowed the client to identify potential competitors. • Delivered monthly reports on 10 identified key regions in the GBS industry, which includes analyzing each region’s Marketing/Promotion strategies to strengthen its presence in the… Show more • Served as a Dedicated Analyst for a Malaysian government agency on the Global Business Services (GBS) industry. Conducted daily tracking to provide competitive landscape, market insights, and emerging trends in the GBS industry. As a result, this has allowed the client to identify potential competitors. • Delivered monthly reports on 10 identified key regions in the GBS industry, which includes analyzing each region’s Marketing/Promotion strategies to strengthen its presence in the industry. Additionally, have identified market gaps and weaknesses and provided recommendations for Malaysian GBS companies to implement to address these gaps. Show less