Vice President, Marketing & Strategy

• Jul 2022 - Present

Senior Director, Strategy & Business Development

• Jul 2021 - Jul 2022

Director, Client Engagements

• Jan 2019 - Jul 2021

Senior Product Manager

• Mar 2018 - Jan 2019

Podcast Host

• Mar 2023 - Present

Host of the Built Right podcast where we help product, technology, and business leaders build the right digital product the right way. Host of the Built Right podcast where we help product, technology, and business leaders build the right digital product the right way.

General Manager

• Oct 2019 - Jul 2023

Senior Product Marketing Manager

• Nov 2016 - Mar 2018

• Responsible for the strategy, road map, and tactical execution of the Cricket Rewards loyalty platform • Focused on scaling the rewards program to make a meaningful impact to the broader business • Develop campaigns and initiatives to retain, engage, and reward our customers in a targeted personal nature • Work cross functionally with teams across the organization to ensure product features are delivered on time and on budget • Successfully manage outside partners and agencies… Show more • Responsible for the strategy, road map, and tactical execution of the Cricket Rewards loyalty platform • Focused on scaling the rewards program to make a meaningful impact to the broader business • Develop campaigns and initiatives to retain, engage, and reward our customers in a targeted personal nature • Work cross functionally with teams across the organization to ensure product features are delivered on time and on budget • Successfully manage outside partners and agencies to deliver on specific/measurable goals • Leverage data driven insights to make smart decisions related to the product road map and future campaigns

Senior Market Research & Analysis Manager

• Jun 2015 - Nov 2016

• Perform analysis on churn, products, customer behavior, LTV, retention, segmentation, & sales for Marketing • Develop dashboards and visual aids utilizing Tableau, Aster Teradata, SAS, SQL, & Power BI • Present regularly to executive leadership in order to drive the strategy of the business by effectively storytelling with data • Work cross functionally with advertising, finance, sales, and product to provide holistic analysis • Ability to effectively communicate with both data… Show more • Perform analysis on churn, products, customer behavior, LTV, retention, segmentation, & sales for Marketing • Develop dashboards and visual aids utilizing Tableau, Aster Teradata, SAS, SQL, & Power BI • Present regularly to executive leadership in order to drive the strategy of the business by effectively storytelling with data • Work cross functionally with advertising, finance, sales, and product to provide holistic analysis • Ability to effectively communicate with both data scientist and executives to achieve objectives

Sr. Specialist - Technical Project Manager

• Jan 2013 - Jun 2015

•Manage nationwide technical projects in the AT&T mobile network with market project managers •Representative of implementation team for new software roll out streamlining and automating organization •Leading restructuring plan of 23 person implementation team aimed at optimizing process flow •Implemented 15 new processes this calendar year helping in efficiency and cost savings for the organization •Provide detailed daily and monthly data analysis to Managers of Network, Directors,… Show more •Manage nationwide technical projects in the AT&T mobile network with market project managers •Representative of implementation team for new software roll out streamlining and automating organization •Leading restructuring plan of 23 person implementation team aimed at optimizing process flow •Implemented 15 new processes this calendar year helping in efficiency and cost savings for the organization •Provide detailed daily and monthly data analysis to Managers of Network, Directors, and Vice Presidents supporting the need for additional network growth and process change •Initiate the in-sourcing and rollout for new projects in the AT&T mobile network •Train fellow project managers within my team on roles, responsibilities, and process flows

Implementation Project Manager

• Feb 2011 - Jan 2013

•Responsible for the development and implementation of technical projects in the AT&T mobile network nationwide •Lead cross functional teams to complete projects based on a specified timeline and budget •Develop schedules, work plans, project estimates, resource estimates, and status reports for various projects •Proficient in program and project management •Hold project meetings to ensure coordination between the market and implementation team •Track projects nationwide while… Show more •Responsible for the development and implementation of technical projects in the AT&T mobile network nationwide •Lead cross functional teams to complete projects based on a specified timeline and budget •Develop schedules, work plans, project estimates, resource estimates, and status reports for various projects •Proficient in program and project management •Hold project meetings to ensure coordination between the market and implementation team •Track projects nationwide while providing analysis to ensure completion of projects •Manage vendor tasks for overflowed work and review vendor deliverables •Provide analytical and technical direction to project teams •Knowledge of IP engineering principles, network systems, equipment, and architecture •Projects include, but not limited to provisioning of Iub, IuR (ATM and IP), IuCS (ATM and IP), IuPS (ATM and IP), TMU Rebalances, Node B Rehomes, and Ethernet to the Cell Site •Support national projects for various high profile events nationwide •Coordinate with market project managers to ensure goals are met on a market and national level •Develop processes and procedures for more efficiently managing the workflow of projects •Provide detailed daily and monthly data analysis to Managers of Network, Directors and Vice Presidents, supporting the need for additional Network growth and process change •Coordinate the activity of field engineers, support engineers and 3rd party vendors performing implementation •Create change requests for implementation of upgrades to network capacity

Project Coordinator/ Project Analyst

• Aug 2009 - Feb 2011

•Generate financial models for capital budgeting of prospective cell site portfolios utilizing NPV and IRR analysis •Determine returns and purchase price of cell sites under different leveraged and unleveraged scenarios •Perform cell tower audits •Ensure construction for built to suit towers is on schedule •Create purchase orders and invoices for finance department •Develop acquisition plan for current and prospective cell tower sites •Generate financial models for capital budgeting of prospective cell site portfolios utilizing NPV and IRR analysis •Determine returns and purchase price of cell sites under different leveraged and unleveraged scenarios •Perform cell tower audits •Ensure construction for built to suit towers is on schedule •Create purchase orders and invoices for finance department •Develop acquisition plan for current and prospective cell tower sites

Financial Advisor Intern

• May 2008 - Aug 2008

•Gained knowledge of various aspects of the financial industry •Used retirement and estate planning software including Monte Carlo analysis •Maintained up to date knowledge of stock to recommend to financial advisor •Collaborated with 5 other interns on various tasks •Helped efficiency of office by updating files, cold calling, entering information •Gained knowledge of various aspects of the financial industry •Used retirement and estate planning software including Monte Carlo analysis •Maintained up to date knowledge of stock to recommend to financial advisor •Collaborated with 5 other interns on various tasks •Helped efficiency of office by updating files, cold calling, entering information