Lead Product Marketing Manager

• Sep 2023 - Present

Senior Marketing Consultant

• Apr 2023 - Present

Product Marketing Manager

• Apr 2023 - Aug 2023

Product Marketing Manager

• Nov 2021 - Jan 2023

- Owned the entire launch strategy (positioning, messaging, enablement, promotion, validation, and build) of Oyster’s most successful product launch and generated 4000+ organic leads/users at a 18.5% conversion rate, 87% of those, net new. - Led competitive intelligence, created quarterly secret shopper reports & battlecards for 3 - 7 competitors, socializing insights, and increasing competitor win-rate from ~25% to ~40%. - Designed and launched the GTM strategy for a suite of… Show more - Owned the entire launch strategy (positioning, messaging, enablement, promotion, validation, and build) of Oyster’s most successful product launch and generated 4000+ organic leads/users at a 18.5% conversion rate, 87% of those, net new. - Led competitive intelligence, created quarterly secret shopper reports & battlecards for 3 - 7 competitors, socializing insights, and increasing competitor win-rate from ~25% to ~40%. - Designed and launched the GTM strategy for a suite of free tools for HR leaders. Resulted in 7 new tools, became the 2nd most popular page for new visitors, influenced an average 4.4k leads/month, and was the number one pipeline driver (Cost Calculator). Show less - Owned the entire launch strategy (positioning, messaging, enablement, promotion, validation, and build) of Oyster’s most successful product launch and generated 4000+ organic leads/users at a 18.5% conversion rate, 87% of those, net new. - Led competitive intelligence, created quarterly secret shopper reports & battlecards for 3 - 7 competitors, socializing insights, and increasing competitor win-rate from ~25% to ~40%. - Designed and launched the GTM strategy for a suite of… Show more - Owned the entire launch strategy (positioning, messaging, enablement, promotion, validation, and build) of Oyster’s most successful product launch and generated 4000+ organic leads/users at a 18.5% conversion rate, 87% of those, net new. - Led competitive intelligence, created quarterly secret shopper reports & battlecards for 3 - 7 competitors, socializing insights, and increasing competitor win-rate from ~25% to ~40%. - Designed and launched the GTM strategy for a suite of free tools for HR leaders. Resulted in 7 new tools, became the 2nd most popular page for new visitors, influenced an average 4.4k leads/month, and was the number one pipeline driver (Cost Calculator). Show less

Product Marketing Manager

• Apr 2021 - Nov 2021

- Led the GTM launch of Polly’s app for Zoom as part of Zoom Apps’ initial cohort, created positioning/ messaging, marketing material, sales enablement, and adoption strategy. - Produced and presented the product roadmap in partnership with Product to guide initiatives for 2021/22 during annual planning. - Initiated and executed analysis to identify key self-serve segments using in-product and market data. Validated these findings with customer interviews & VOC insights… Show more - Led the GTM launch of Polly’s app for Zoom as part of Zoom Apps’ initial cohort, created positioning/ messaging, marketing material, sales enablement, and adoption strategy. - Produced and presented the product roadmap in partnership with Product to guide initiatives for 2021/22 during annual planning. - Initiated and executed analysis to identify key self-serve segments using in-product and market data. Validated these findings with customer interviews & VOC insights. - Guided Polly’s brand strategy including event sponsorship (Slack Frontiers) and PR, achieving 10+ top tier mentions and orchestrated a media roundtable of 5+ partners, including Zoom. Show less - Led the GTM launch of Polly’s app for Zoom as part of Zoom Apps’ initial cohort, created positioning/ messaging, marketing material, sales enablement, and adoption strategy. - Produced and presented the product roadmap in partnership with Product to guide initiatives for 2021/22 during annual planning. - Initiated and executed analysis to identify key self-serve segments using in-product and market data. Validated these findings with customer interviews & VOC insights… Show more - Led the GTM launch of Polly’s app for Zoom as part of Zoom Apps’ initial cohort, created positioning/ messaging, marketing material, sales enablement, and adoption strategy. - Produced and presented the product roadmap in partnership with Product to guide initiatives for 2021/22 during annual planning. - Initiated and executed analysis to identify key self-serve segments using in-product and market data. Validated these findings with customer interviews & VOC insights. - Guided Polly’s brand strategy including event sponsorship (Slack Frontiers) and PR, achieving 10+ top tier mentions and orchestrated a media roundtable of 5+ partners, including Zoom. Show less

Marketing & Community Manager

• Nov 2018 - Apr 2021

- Worked cross-functionally to lead and execute on marketing campaigns & social initiatives, including product/feature launches, thought leadership, social impact campaigns, and lead-gen campaigns. - Created and executed an annual community strategy, which led to an engagement rate 36% increase across all channels from 2019 - 2020. - Led the launch of our largest lead-generation campaign (Conversion Benchmark Report), overseeing a Product Hunt launch, organic distribution… Show more - Worked cross-functionally to lead and execute on marketing campaigns & social initiatives, including product/feature launches, thought leadership, social impact campaigns, and lead-gen campaigns. - Created and executed an annual community strategy, which led to an engagement rate 36% increase across all channels from 2019 - 2020. - Led the launch of our largest lead-generation campaign (Conversion Benchmark Report), overseeing a Product Hunt launch, organic distribution, sales/CS enablement, and $300K in PPC/sponsor budgets. - Headed up social and community, including all social channels and B2B review sites. - Organized a company-wide workshop on our social strategy and internal advocacy, leading to an award-winning campaign for our rebrand—#ChooseExtra. - Built out a social listening strategy to collect and act on market, customer, and competitive intelligence. Show less - Worked cross-functionally to lead and execute on marketing campaigns & social initiatives, including product/feature launches, thought leadership, social impact campaigns, and lead-gen campaigns. - Created and executed an annual community strategy, which led to an engagement rate 36% increase across all channels from 2019 - 2020. - Led the launch of our largest lead-generation campaign (Conversion Benchmark Report), overseeing a Product Hunt launch, organic distribution… Show more - Worked cross-functionally to lead and execute on marketing campaigns & social initiatives, including product/feature launches, thought leadership, social impact campaigns, and lead-gen campaigns. - Created and executed an annual community strategy, which led to an engagement rate 36% increase across all channels from 2019 - 2020. - Led the launch of our largest lead-generation campaign (Conversion Benchmark Report), overseeing a Product Hunt launch, organic distribution, sales/CS enablement, and $300K in PPC/sponsor budgets. - Headed up social and community, including all social channels and B2B review sites. - Organized a company-wide workshop on our social strategy and internal advocacy, leading to an award-winning campaign for our rebrand—#ChooseExtra. - Built out a social listening strategy to collect and act on market, customer, and competitive intelligence. Show less

Marketing Manager

• Jan 2018 - Nov 2018

• Led the marketing strategy for 10+ clients across a wide variety of industries to help them craft marketing personas, messaging, positioning, and content from scratch together with the founding teams. Industries ranged from B2C ecommerce to enterprise SaaS - Managed a team of 3, as well as a number of remote contract writers, to complete all client deliverables on time and exceed expectations. - Acted as the project and account manager for over 10 clients, utilizing planning… Show more • Led the marketing strategy for 10+ clients across a wide variety of industries to help them craft marketing personas, messaging, positioning, and content from scratch together with the founding teams. Industries ranged from B2C ecommerce to enterprise SaaS - Managed a team of 3, as well as a number of remote contract writers, to complete all client deliverables on time and exceed expectations. - Acted as the project and account manager for over 10 clients, utilizing planning tools such as Asana, Harvest, Forecast, and Trello to ensure both client deliverables and internal KPIs were met. - Spear-headed client operations by creating internal and external documents outlining our processes to onboard new clients, onboard hew hires, and execute each service package we offered (voice & tone guides, blog posts, link-building, social media calendar, social media engagement, metrics, events, and more ). - Led Redstamp and Chime's event sponsorship strategy with the help of our in-office team including engagements at BCTECH Summit, Traction Conference, and SAAS NORTH. Show less • Led the marketing strategy for 10+ clients across a wide variety of industries to help them craft marketing personas, messaging, positioning, and content from scratch together with the founding teams. Industries ranged from B2C ecommerce to enterprise SaaS - Managed a team of 3, as well as a number of remote contract writers, to complete all client deliverables on time and exceed expectations. - Acted as the project and account manager for over 10 clients, utilizing planning… Show more • Led the marketing strategy for 10+ clients across a wide variety of industries to help them craft marketing personas, messaging, positioning, and content from scratch together with the founding teams. Industries ranged from B2C ecommerce to enterprise SaaS - Managed a team of 3, as well as a number of remote contract writers, to complete all client deliverables on time and exceed expectations. - Acted as the project and account manager for over 10 clients, utilizing planning tools such as Asana, Harvest, Forecast, and Trello to ensure both client deliverables and internal KPIs were met. - Spear-headed client operations by creating internal and external documents outlining our processes to onboard new clients, onboard hew hires, and execute each service package we offered (voice & tone guides, blog posts, link-building, social media calendar, social media engagement, metrics, events, and more ). - Led Redstamp and Chime's event sponsorship strategy with the help of our in-office team including engagements at BCTECH Summit, Traction Conference, and SAAS NORTH. Show less

Community Manager

• Aug 2016 - Dec 2017

- Managed all student and hiring partner communities both online and in-person, resulting in 100%+ increase in engagement at events and online. - Acted as a career counsellor and help match all alumni with positions, coaching alumni through the hiring process, and maintaining CodeCore's 95%+ hiring rate. - Re-established the CodeCore brand on social media and within the community by continuously creating engaging written and visual content, resulting in a 66% increase in shares… Show more - Managed all student and hiring partner communities both online and in-person, resulting in 100%+ increase in engagement at events and online. - Acted as a career counsellor and help match all alumni with positions, coaching alumni through the hiring process, and maintaining CodeCore's 95%+ hiring rate. - Re-established the CodeCore brand on social media and within the community by continuously creating engaging written and visual content, resulting in a 66% increase in shares and a 70% increase in organic reach on Facebook, along with a 67% increase in Twitter impressions. - Led the development of new community and hiring partnerships, resulting in 30+ new partners including: SAP, BCIC, Women Who Code, and AxiomZen. - Directed email strategy including: a redesign of the newsletter, implemented personalized mail merges, and new course campaigns, resulting in an 18.5% increase in cleaned subscribers. - Drove event strategy and engagement, increased average Demo Day attendance by 33% up to 101 and increased the ratio of hiring partners attending. Show less - Managed all student and hiring partner communities both online and in-person, resulting in 100%+ increase in engagement at events and online. - Acted as a career counsellor and help match all alumni with positions, coaching alumni through the hiring process, and maintaining CodeCore's 95%+ hiring rate. - Re-established the CodeCore brand on social media and within the community by continuously creating engaging written and visual content, resulting in a 66% increase in shares… Show more - Managed all student and hiring partner communities both online and in-person, resulting in 100%+ increase in engagement at events and online. - Acted as a career counsellor and help match all alumni with positions, coaching alumni through the hiring process, and maintaining CodeCore's 95%+ hiring rate. - Re-established the CodeCore brand on social media and within the community by continuously creating engaging written and visual content, resulting in a 66% increase in shares and a 70% increase in organic reach on Facebook, along with a 67% increase in Twitter impressions. - Led the development of new community and hiring partnerships, resulting in 30+ new partners including: SAP, BCIC, Women Who Code, and AxiomZen. - Directed email strategy including: a redesign of the newsletter, implemented personalized mail merges, and new course campaigns, resulting in an 18.5% increase in cleaned subscribers. - Drove event strategy and engagement, increased average Demo Day attendance by 33% up to 101 and increased the ratio of hiring partners attending. Show less

Marketing Coordinator

• Apr 2015 - Jul 2016

- Acted as head of community, directly engaging over 300 individuals per week using a mix of online social channels and hosted events to build Spring’s network and brand both locally and abroad - Managed the sales and operations of Spring's coworking space, beating target sales by 11% and ensuring a consistent, welcoming culture for all coworkers in the Spring family - Led the charge on PR leading to pieces in global publications like The Next Web, The Globe and Mail, BetaKit… Show more - Acted as head of community, directly engaging over 300 individuals per week using a mix of online social channels and hosted events to build Spring’s network and brand both locally and abroad - Managed the sales and operations of Spring's coworking space, beating target sales by 11% and ensuring a consistent, welcoming culture for all coworkers in the Spring family - Led the charge on PR leading to pieces in global publications like The Next Web, The Globe and Mail, BetaKit, and TechVibes, providing over 14 million potential new viewers for Spring - Was the primary overseer Spring's rebrand, managing all aspects of marketing collateral including the website, marketing copy, physical merchandise, and liaising with designers - Created and managed all of Spring's digital communications including the weekly newsletter and partner communications, leading to a 89% increase in newsletter subscribers from 386 to 3386 total - Managed Spring’s social media channels (Facebook, Twitter, Instagram), growing all Spring University social channels from the ground up and amassing over 5600 likes on Facebook in less than 3 months Show less - Acted as head of community, directly engaging over 300 individuals per week using a mix of online social channels and hosted events to build Spring’s network and brand both locally and abroad - Managed the sales and operations of Spring's coworking space, beating target sales by 11% and ensuring a consistent, welcoming culture for all coworkers in the Spring family - Led the charge on PR leading to pieces in global publications like The Next Web, The Globe and Mail, BetaKit… Show more - Acted as head of community, directly engaging over 300 individuals per week using a mix of online social channels and hosted events to build Spring’s network and brand both locally and abroad - Managed the sales and operations of Spring's coworking space, beating target sales by 11% and ensuring a consistent, welcoming culture for all coworkers in the Spring family - Led the charge on PR leading to pieces in global publications like The Next Web, The Globe and Mail, BetaKit, and TechVibes, providing over 14 million potential new viewers for Spring - Was the primary overseer Spring's rebrand, managing all aspects of marketing collateral including the website, marketing copy, physical merchandise, and liaising with designers - Created and managed all of Spring's digital communications including the weekly newsletter and partner communications, leading to a 89% increase in newsletter subscribers from 386 to 3386 total - Managed Spring’s social media channels (Facebook, Twitter, Instagram), growing all Spring University social channels from the ground up and amassing over 5600 likes on Facebook in less than 3 months Show less

Social Media and Marketing Intern

• May 2014 - Jan 2015

- Created and planned all social media content, including Facebook, Twitter, Pinterest, and Tumblr; resulting in 32.12% increase in Twitter followers and a 65.23% increase in Facebook page likes. - Coordinated all marketing initiatives and campaigns, gaining 14 new leads through my “Unsung Heroes” campaign, converting 8 leads into renewed or first time orders. - Organized and wrote weekly content for the company blog, accounting for an average of 90 new individuals visiting the… Show more - Created and planned all social media content, including Facebook, Twitter, Pinterest, and Tumblr; resulting in 32.12% increase in Twitter followers and a 65.23% increase in Facebook page likes. - Coordinated all marketing initiatives and campaigns, gaining 14 new leads through my “Unsung Heroes” campaign, converting 8 leads into renewed or first time orders. - Organized and wrote weekly content for the company blog, accounting for an average of 90 new individuals visiting the Foodee website each week through promotion on social media and the weekly newsletter. - Sent out a weekly newsletter informing subscribers of new promotions, restaurants, and “food news”, accumulating 344 subscribers, an average 42% open rate, and a 7.64% click rate. Show less - Created and planned all social media content, including Facebook, Twitter, Pinterest, and Tumblr; resulting in 32.12% increase in Twitter followers and a 65.23% increase in Facebook page likes. - Coordinated all marketing initiatives and campaigns, gaining 14 new leads through my “Unsung Heroes” campaign, converting 8 leads into renewed or first time orders. - Organized and wrote weekly content for the company blog, accounting for an average of 90 new individuals visiting the… Show more - Created and planned all social media content, including Facebook, Twitter, Pinterest, and Tumblr; resulting in 32.12% increase in Twitter followers and a 65.23% increase in Facebook page likes. - Coordinated all marketing initiatives and campaigns, gaining 14 new leads through my “Unsung Heroes” campaign, converting 8 leads into renewed or first time orders. - Organized and wrote weekly content for the company blog, accounting for an average of 90 new individuals visiting the Foodee website each week through promotion on social media and the weekly newsletter. - Sent out a weekly newsletter informing subscribers of new promotions, restaurants, and “food news”, accumulating 344 subscribers, an average 42% open rate, and a 7.64% click rate. Show less

Social Media and PR Assistant

• Jan 2014 - Sep 2014

- Operate Trulioo’s Twitter and Facebook accounts, leading to an over 40% increase in Twitter followers - Assisted in writing press releases for milestones and events, compiling and distributing to over 120 contacts - Contribute to the company blog, writing blog posts related to our industry of social identity and verification, driving more interaction with our fans and clients - Created all content for the bi-weekly newsletter, generating a 45.5% open rate and 6.4%… Show more - Operate Trulioo’s Twitter and Facebook accounts, leading to an over 40% increase in Twitter followers - Assisted in writing press releases for milestones and events, compiling and distributing to over 120 contacts - Contribute to the company blog, writing blog posts related to our industry of social identity and verification, driving more interaction with our fans and clients - Created all content for the bi-weekly newsletter, generating a 45.5% open rate and 6.4% click-rate on the first issue Show less - Operate Trulioo’s Twitter and Facebook accounts, leading to an over 40% increase in Twitter followers - Assisted in writing press releases for milestones and events, compiling and distributing to over 120 contacts - Contribute to the company blog, writing blog posts related to our industry of social identity and verification, driving more interaction with our fans and clients - Created all content for the bi-weekly newsletter, generating a 45.5% open rate and 6.4%… Show more - Operate Trulioo’s Twitter and Facebook accounts, leading to an over 40% increase in Twitter followers - Assisted in writing press releases for milestones and events, compiling and distributing to over 120 contacts - Contribute to the company blog, writing blog posts related to our industry of social identity and verification, driving more interaction with our fans and clients - Created all content for the bi-weekly newsletter, generating a 45.5% open rate and 6.4% click-rate on the first issue Show less

Business Development and Human Resources Intern

• Jan 2014 - Apr 2014

- Underwent full training as a professional consumer and business product consultant for Telus, educating prospective clients about the Telus brand and counseling them on the best solutions to fit their needs - Assisted in the HR department, assisting in writing job ads and bringing in qualified applicants - Worked directly with the Controller to coordinate all aspects of the back-end including payroll, checking product status, creating management reports, and liaising between… Show more - Underwent full training as a professional consumer and business product consultant for Telus, educating prospective clients about the Telus brand and counseling them on the best solutions to fit their needs - Assisted in the HR department, assisting in writing job ads and bringing in qualified applicants - Worked directly with the Controller to coordinate all aspects of the back-end including payroll, checking product status, creating management reports, and liaising between other company departments to ensure efficiency Show less - Underwent full training as a professional consumer and business product consultant for Telus, educating prospective clients about the Telus brand and counseling them on the best solutions to fit their needs - Assisted in the HR department, assisting in writing job ads and bringing in qualified applicants - Worked directly with the Controller to coordinate all aspects of the back-end including payroll, checking product status, creating management reports, and liaising between… Show more - Underwent full training as a professional consumer and business product consultant for Telus, educating prospective clients about the Telus brand and counseling them on the best solutions to fit their needs - Assisted in the HR department, assisting in writing job ads and bringing in qualified applicants - Worked directly with the Controller to coordinate all aspects of the back-end including payroll, checking product status, creating management reports, and liaising between other company departments to ensure efficiency Show less

Brand Ambassador

• Jun 2013 - Nov 2013

- Introduced Dishcrawl events to restaurant owners and food lovers in Vancouver who want to discover the hidden gems of a culinary neighborhood through an innovative tasting event featuring 4 restaurants in 1 night - Met with restaurants and organized events independently as the only ambassador in Vancouver; singlehandedly negotiating menus, pricing, event logistics, and tailoring marketing content for each restaurant - Built a network of local media outlets and food bloggers in… Show more - Introduced Dishcrawl events to restaurant owners and food lovers in Vancouver who want to discover the hidden gems of a culinary neighborhood through an innovative tasting event featuring 4 restaurants in 1 night - Met with restaurants and organized events independently as the only ambassador in Vancouver; singlehandedly negotiating menus, pricing, event logistics, and tailoring marketing content for each restaurant - Built a network of local media outlets and food bloggers in order to drive ticket sales, increase brand recognition and ultimately showcase participating restaurants; sold out every event held Show less - Introduced Dishcrawl events to restaurant owners and food lovers in Vancouver who want to discover the hidden gems of a culinary neighborhood through an innovative tasting event featuring 4 restaurants in 1 night - Met with restaurants and organized events independently as the only ambassador in Vancouver; singlehandedly negotiating menus, pricing, event logistics, and tailoring marketing content for each restaurant - Built a network of local media outlets and food bloggers in… Show more - Introduced Dishcrawl events to restaurant owners and food lovers in Vancouver who want to discover the hidden gems of a culinary neighborhood through an innovative tasting event featuring 4 restaurants in 1 night - Met with restaurants and organized events independently as the only ambassador in Vancouver; singlehandedly negotiating menus, pricing, event logistics, and tailoring marketing content for each restaurant - Built a network of local media outlets and food bloggers in order to drive ticket sales, increase brand recognition and ultimately showcase participating restaurants; sold out every event held Show less

Marketing and Social Media Intern

• May 2013 - Aug 2013

Worked at both the Georgian Court Hotel and the Hampton Inn Downtown Vancouver. - Initiated several projects focusing on improving TripAdvisor standings through social media, consumer profiling, demographics analysis, and TripAdvisor rankings analysis - Researched the feasibility and potential function of a hotel blog for the Georgian Court, creating an in-depth report regarding client demographics and prospective use based on my findings - Completed a situational… Show more Worked at both the Georgian Court Hotel and the Hampton Inn Downtown Vancouver. - Initiated several projects focusing on improving TripAdvisor standings through social media, consumer profiling, demographics analysis, and TripAdvisor rankings analysis - Researched the feasibility and potential function of a hotel blog for the Georgian Court, creating an in-depth report regarding client demographics and prospective use based on my findings - Completed a situational analysis of the Hampton Inn using primary and secondary research to discover their top 5 competitors, strengths, weaknesses and supplying recommendations to combat them Show less Worked at both the Georgian Court Hotel and the Hampton Inn Downtown Vancouver. - Initiated several projects focusing on improving TripAdvisor standings through social media, consumer profiling, demographics analysis, and TripAdvisor rankings analysis - Researched the feasibility and potential function of a hotel blog for the Georgian Court, creating an in-depth report regarding client demographics and prospective use based on my findings - Completed a situational… Show more Worked at both the Georgian Court Hotel and the Hampton Inn Downtown Vancouver. - Initiated several projects focusing on improving TripAdvisor standings through social media, consumer profiling, demographics analysis, and TripAdvisor rankings analysis - Researched the feasibility and potential function of a hotel blog for the Georgian Court, creating an in-depth report regarding client demographics and prospective use based on my findings - Completed a situational analysis of the Hampton Inn using primary and secondary research to discover their top 5 competitors, strengths, weaknesses and supplying recommendations to combat them Show less

Cultural Assistant

• Sep 2012 - Apr 2013

Language Monitor

• Jul 2011 - Aug 2012

Ensure compliance with the "English Only Policy" at The English Language Institute, dealing reprimands when applicable to students Ensure compliance with the "English Only Policy" at The English Language Institute, dealing reprimands when applicable to students

Camp Councilor

• Jun 2010 - Aug 2010