HubSpot Solutions Architect

• Sep 2022 - Present

Strategize HubSpot setup and implementations for clients. Through the discovery of clients' current systems, goals and processes, I design optimized solutions using the HubSpot tools and integrations to ensure clients are successful with the HubSpot ecosystem.

Client Success Manager

• Oct 2017 - Sep 2022

Plan and implement digital marketing and growth strategies for clients, incorporating the HubSpot flywheel model, methodology and tools, or channel marketing PRM tools (MindMatrix or Zinfi). Overall account management between clients and the ManoByte team. Inbound sales and marketing tactics include CRM and pipeline development, website development/redesign and optimization, digital campaign development, email marketing, content marketing, social media marketing, and data analytics. HubSpot Certified and HubSpot Onboarding Specialist. Show less

Consultant/Owner

• Aug 2008 - Feb 2021

Established a Limited Liability Corporation for professional freelance services that I provide in marketing strategy & execution, program development, project management, copywriting & design concepts, and general administration. Examples of projects/clients listed below: Wellness Program Development & Management – The SOURCE (January 2006 - October 2010) Designed and launched a pilot employee wellness program for 10 companies (1500 participants) that achieved 251% average ROI; developed program policies/procedures and database management tool; overall program management, including marketing initiatives, employee presentations, wellness challenges, and data management. Employee Referral Program Development – National Heritage Academies (March 2008 - June 2009) Created and implemented an employee referral program, including development of a comprehensive marketing communication plan and integration of a web-based referral system with existing talent management tracking system; resulted in the acquisition of 22 employees in the first three months of implementation; wrote and created email marketing newsletters. Market Analysis & Development of Sales Manual – Steelcase, Inc. (April 2013 – September 2013) Developed Seating Sales Reference Manual as a sales tool for Steelcase retailers; analyzed online retail furniture market to identify potential growth opportunities. Show less

Vice President

• Feb 2017 - Aug 2017

Promoted to Vice President after initiating improvements in business systems and infrastructure, and offering assistance with overall strategic planning and management. Retained all marketing responsibilities with new executive role.

Marketing Director (Part-Time)

• Sep 2015 - Jan 2017

Hired by previous client of Innovative Marketing Results (see below) after AquaFinesse decided to transition all marketing activities in-house. Developed marketing strategy, increased brand awareness with revamped brand messaging and marketing materials, and implemented channel distribution marketing programs.

COBRA Account Coordinator (Part-Time)

• Oct 2012 - Dec 2015

Started as a temporary employee while in between marketing jobs/projects to assist clients during benefit open enrollment, then hired in a permanent part-time role to assist COBRA department with administration and special projects. Started as a temporary employee while in between marketing jobs/projects to assist clients during benefit open enrollment, then hired in a permanent part-time role to assist COBRA department with administration and special projects.

Project Manager/Copywriter (Part-Time)

• Jun 2014 - Jun 2015

Management of client account projects, including social media marketing, website development, brochures, writing content for blogs, press releases, newsletters and project profiles. Management of client account projects, including social media marketing, website development, brochures, writing content for blogs, press releases, newsletters and project profiles.

Media Specialist (Part-Time)

• Sep 2013 - Jun 2014

Coordinated account services with clients and media partners: obtained ad and script approvals, communicated traffic instructions, social media activities, and overall project administration. Coordinated account services with clients and media partners: obtained ad and script approvals, communicated traffic instructions, social media activities, and overall project administration.

Product Marketing - Seating/Surface Materials

• Oct 2010 - Aug 2012

Product lifecycle management for 10 seating product lines in order to drive global growth and product line performance and profitability; assisted with new product development and launch activities, development of growth strategies and competitive analysis. Product lifecycle management for 10 seating product lines in order to drive global growth and product line performance and profitability; assisted with new product development and launch activities, development of growth strategies and competitive analysis.

Independent Contractor - Marketing

• Jan 2006 - Aug 2006

Project-based marketing services provided to company owned by previous Aqua Clear/Recreational Water Technologies executive. Projects include development of marketing materials. Project-based marketing services provided to company owned by previous Aqua Clear/Recreational Water Technologies executive. Projects include development of marketing materials.

Marketing Manager

• Aug 2004 - Sep 2005

Marketing for start-up manufacturing/repackaging businesses (owned by previous Aqua Clear executives); managed new product development and packaging; wrote and managed the development/design of company website, advertising, marketing and publicity materials; organized trade show activities; created and maintained database for products and materials. Marketing for start-up manufacturing/repackaging businesses (owned by previous Aqua Clear executives); managed new product development and packaging; wrote and managed the development/design of company website, advertising, marketing and publicity materials; organized trade show activities; created and maintained database for products and materials.

Marketing Manager (Part-Time)

• Mar 2001 - Sep 2003

Managed marketing initiatives for the start-up of a new retail business/national franchising company (owned by previous Aqua Clear executive); managed media advertising schedules, direct mail activities, marketing promotions, and creative development of all marketing materials. Managed marketing initiatives for the start-up of a new retail business/national franchising company (owned by previous Aqua Clear executive); managed media advertising schedules, direct mail activities, marketing promotions, and creative development of all marketing materials.

Director of Advertising & Marketing

• Mar 1999 - Mar 2001

Promoted to Director of Advertising & Marketing from Executive Assistant within 2 1/2 years at the company. As part of the senior management team, collaboratively developed sales and marketing strategies; managed internal and external resources in the development and implementation of all marketing initiatives. Retained as part of the transition team for 3 months when company was acquired by BioLab in December 2000.

Projects Coordinator, Advertising & Marketing

• Feb 1998 - Mar 1999

Managed the development/design of sales support materials, newsletters, trade advertisements, press releases, Web site and product packaging; administered co-op advertising program; coordinated trade show activities; managed company sponsorship with Major League Baseball’s Arizona Diamondbacks.

Marketing Assistant/Executive Assistant to President/CEO

• Sep 1996 - Feb 1998