Lupe Hurst

Director of Event Operations & Executive Assistant to President at Chino Valley Chamber of Commerce
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Contact Information
us****@****om
(386) 825-5501
Location
Chino, California, United States, US
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency
  • Spanish Full professional proficiency

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Juan Carlos Flores

Lupe will be a great asset to any organization. I’ve had the pleasure of working alongside with her for a couple years and she has been ethical and professional. Her work ethic is impressive and is always eager to learn new marketing techniques. You will definitely find her to be very professional and friendly and always willing to go the extra mile to meet strict deadlines. I can strongly recommend her, since her work is always flawless.

Brandon Yost

I worked alongside Lupe on several projects at PRactical ADvantage Communications. As Account Executive, she consistently developed compelling strategies that were aligned with our clients' objectives. Her analytical skills, creativity, and immense knowledge of social media led to our success. Working with and learning from Lupe was a wonderful experience. I am certain that she would make an excellent addition to any team.

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Credentials

  • Social Media Marketing Foundations
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • Improve SEO for Your Website
    LinkedIn
    Nov, 2019
    - Nov, 2024

Experience

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Director of Event Operations & Executive Assistant to President
      • Sep 2022 - Present

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Executive Assistant
      • Mar 2022 - Sep 2022

      - Assisted C -Suite Executives during a transitional period of merging with Bandai Namco. This included communication strategies, department transitions and also reviewed KPI’s. - Partnered with over 15 departments on behalf of CEO and C-Level Executives. This required me to learn the entire organization background, core values and procedures. - Maintained an organized schedule for all marketing trade show events and reviewed with various departments. - Created engaging content to pitch to VIP clients such as Hot Topic and Boxlunch. - Collaborated with a sister company to create effective campaigns during the merger. - Assisted Corporate Planning with social media analytics, and monthly reports which included B2B and B2C with high stakeholders. Show less

    • Food & Beverages
    • 700 & Above Employee
    • Marketing Coordinator
      • Mar 2018 - Feb 2022

      - Created marketing campaigns to assist low-volume stores with sales based on corporate objectives. - Crafted professional videos, presentations, and application mockups. - Created and delegated marketing plans for the WestZone Market (i.e., 150 corporate stores). - Created email marketing campaigns to assist with local store marketing. -Integrated relationships in the local community by creating effective partnerships with organizations and private sectors. - Conducted market research to ensure the brand remains relevant and competitive. - Supported Store Managers, Market Directors, Area Supervisors, and operations with marketing endeavors. - Assisted with development launches and campaign initiatives. - Defined product strategies and works closely with operations teams to ensure successful campaigns. Managed corporate store ROI by leveraging different marketing campaigns simultaneously. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Corporate Marketing Assistant
      • Jan 2016 - Jan 2018

      • Performed in a Public Relations role for social media campaigns. • Assisted with event planning and non-profit functions while leading staff in multiple roles in absence of CEO, such as financial matters, approving transactions and scheduling meetings. • Collaborated with CEO and Office Manager in regards to daily activities. • Performed in a Public Relations role for social media campaigns. • Assisted with event planning and non-profit functions while leading staff in multiple roles in absence of CEO, such as financial matters, approving transactions and scheduling meetings. • Collaborated with CEO and Office Manager in regards to daily activities.

    • Account Executive
      • Aug 2017 - Dec 2017

      College of Communications – Student-run Advertising/Public Relations Agency Account Executive, Fall 2017 Semester • Worked with PRactical ADvantage and the College of Communications’ new alumni website, PostCOMM, as clients in terms of developing their brand awareness and original content, respectively • Gained experience dealing with real-world situations under tight 15-week deadline • Developed important research and time management skills using Cision software and FunctionFox time management system, respectively • Earned credit for Capstone class (required senior-only course necessary for graduation) Show less

    • United States
    • Movies and Sound Recording
    • 1 - 100 Employee
    • Public Relations Event Planning and Management
      • Jan 2017 - Aug 2017

      • Conducted media outreach for the festival. • Performed event planning with daily live programs as well as preparing regular news releases both prior to date and day of event. • Continued working for the festival after internship ended upon CEO request. • Conducted media outreach for the festival. • Performed event planning with daily live programs as well as preparing regular news releases both prior to date and day of event. • Continued working for the festival after internship ended upon CEO request.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Member
      • Sep 2016 - Jan 2017

      2016 Indianapolis, National Conference Attendee 2016 NBC Studio TV Taping 2016 PR gives back to Non-Profits 2016 Indianapolis, National Conference Attendee 2016 NBC Studio TV Taping 2016 PR gives back to Non-Profits

Education

  • California State University, Fullerton
    Bachelor's degree, Communications/Public Relations
    2016 - 2017
  • Fullerton College
    Associate's degree, Communications Studies
    2011 - 2015
  • University of La Verne
    Masters, Public Administration
    2023 -

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