Experience

FORCE 4 EVENTS

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Launch Planner & Strategist

  • Oct 2020 - Present

  I help value-led businesses seeking a feel-good approach to launching. Specifically focusing on course creators, mentors and coaches, who create courses and training programmes and need to grow the uptake of them. I help you focus your energy where it matters, level up and make the most of your launch efforts, avoiding burnout.

• Marketing Manager & Events Geek

  • Jun 2019 - Present

  Helping businesses find success in events is my mission. It doesn't matter how good your event is, if you don't tell people about it, not enough people will attend. If you don't typically have a strategy and a plan, then you will struggle to know where your audience is and what channels are the most effective. Resulting in wasted effort and lack of resources in the areas which could make the biggest impact. Working with me, I change all this. We start with a plan (the event strategy), work on locating your event audience and pin pointing the most efficient communication channels. Next comes the communications plan for pre-, during-, and post-event promotion, focused on audience engagement and bringing repeat revenue for your business. Having built a successful communications business over the past few years I continue to work flexibly to fit around my young family. My clients are brilliant at what they do. All they need is some clarity and focus, then a proven system to make their events successful. Whether it’s getting more bums on seats or attracting the ideal clients to their stand – they know that with my track record they will get the results their business needs. Based in Reading, Berkshire I primarily work with local companies either on-site or remotely.Find out more here https://force4events.co.uk/ or email me raimonda@force4events.co.uk Show less



Topcon GB Ltd

• United Kingdom

• PR and Communications Consultant

  • Apr 2017 - Mar 2020

  Driving their communications strategy by producing content (press releases, web pages, e-newsletters and more). Project management of items that add exceptional importance to their most valued customers. Driving their communications strategy by producing content (press releases, web pages, e-newsletters and more). Project management of items that add exceptional importance to their most valued customers.



myRMC

• Reading, Berkshire

• Communications Specialist

  • Apr 2017 - Mar 2020

  A multi skilled role covering communications, project management, strategy and implementation of marketing services for small to medium sized businesses. Striving to deliver on time and to client objectives, with scrupulous tracking measurement and data interpretation to ensure clients know exactly where their money is being spent, where the strategy is working and where it needs a tweak. Focus areas included: Social Media Management - overseeing day to day engagement, tracking and measurement of social media profiles on Facebook, Twitter and LinkedIn. Email Campaigns – ideas generation, copywriting, design and distribution with insightful sending metrics presentations. Content Management – improving SEO rankings by writing keyword rich copy and regular addition of new content such as blogs, images and videos. Public Relations – writing engaging copy, dealing with journalist requests promptly and professionally. Show less



Topcon (Great Britain) Medical

• United Kingdom
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing & Communications Manager

  • Jul 2015 - Jun 2016

  A natural growth of the role into a managerial position following a small restructure. As the Marketing and Communications Manager I was the driving force for the communications and promotional strategies in accordance to the corporate objectives and budget. The role involved leading in creative ideas generation and the delivery of all national communications and promotional campaigns in accordance to the corporate objectives and budget. Rigorous planning, multi-tasking and working to tight deadlines have all been essential to this role.Marketing Communications Strategy – have a good understanding of the corporate message, its audience and what channels are the most effective, while keeping an eye on the competitors. Brand Development – briefing suppliers and managing the design and development of different marketing collateral that would support the clinical education and the sales teams in the field, during trade events and workshops.Promotional Campaign Management – heavily involved in the trade show stand build creative concepts and designs, as well as messaging and visuals of all customer facing communications.Event Marketing – leading in a successful delivery of promotional campaigns for pre-event, during and post event activities. From customer invitations, teaser advertisements and visual aids, to interviewing customers for video and seizing public relations opportunities. Show less

• Event Marketing Executive

  • Mar 2010 - Jun 2015

  Event Marketing, Web Content Management, Social Media Management, Public Relations and Project Management, through external supplier relationships and marketing collateral delivery. Event Management – organising educational events across the UK and Ireland of up to 50 delegates, sourcing venue, catering and accommodation. Dealing with speakers, invoices and presentation equipment and materials.Web Content Management – updating copy from Dutch English to English for the UK and Irish websites. Adding UK and Ireland specific products, news and events as well as general tidy up of content. Social Media Management – establishing a corporate profile on Facebook, Twitter and LinkedIn and defining the corporate voice with day to day activities.Public Relations – writing engaging copy, establishing and maintaining relationships with the industry’s top publications. Placing planned advertisements to complement PR coverage. Show less



Thames Valley Chamber of Commerce

• United Kingdom
• Information Services
• 1 - 100 Employee

• Marketing Executive

  • Sep 2007 - Mar 2010

  Email Marketing – copy writing, design and scheduling of event emails to different Chamber audience. On average I would send 5 emails a week to ‘000 of recipients. CRM Management & Data Cleanse – I would undertake an annual task of handling the full Chamber’s member list via a letter mail out, which was the tradition way. However I launched the same data checker via email. Event support – handling the production of different collateral from banners to brochures for the numerous Chamber organised business’ networking events. Show less



Education Development Trust

• United Kingdom
• Education Administration Programs
• 700 & Above Employee

• Events Coordinator

  • May 2007 - Sep 2007

  Event organisation – sourcing suitable venues, dealing with different suppliers to ensure everyone is aware of the event set up requirements. Regular communication with the teacher trainers to ensure a smooth handling and running of events.Invoice processing – handling supplier and teacher trainer invoices to ensure these are accurate and processed on time.Delegate enquiry handling – directing customers to the methods of booking, taking payments over the phone if appropriate and dealing with other enquiries and complaints. Show less

• Professional Support

  • Aug 2006 - May 2007

  Remote user support, including booking of venues for meetings and arrangement of necessities such as stationary, refreshments, transportation and accommodation. Attending meetings and taking minutes which then have to be communicated to the rest of the project team. Sourcing and arranging the delivery of all materials required for any Skills for Life Improvement Programme event. Organisation, time management, customer service and planning are key skills for this role.



ISI (Information Services International) Masterfoods / MARS

• Internal Marketing Communications Executive

  • 2005 - 2005