Ashlie Clayton
President & Lead Strategist at Intention Marketing & Communications- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Justin Vance
Ashlie is a tremendous leader who has excellent skills to inspire those assigned to her to be so much more. I was very fortunate to work under her at Ignite Social Media and learned so much about the world of social media marketing. Her knowledge in the arena of social media is immensely valuable to any company.
Anna E. Feagan
Ashlie is one of those marketing professionals who can elevate any random thought into a true idea, who can find inspiration in an everyday moment, who turns the unknown grey-area to a sparkly world full of boundless potential. Beyond her social & digital media acumen, she is a phenomenal manager - carefully intentional in your own growth, while also considering how your success can ultimately enhance the bottom-line. All should have the joy of working with her and I owe many accomplishments - current and future - to her irreplaceable energy and contagious belief that change is progress.
Justin Vance
Ashlie is a tremendous leader who has excellent skills to inspire those assigned to her to be so much more. I was very fortunate to work under her at Ignite Social Media and learned so much about the world of social media marketing. Her knowledge in the arena of social media is immensely valuable to any company.
Anna E. Feagan
Ashlie is one of those marketing professionals who can elevate any random thought into a true idea, who can find inspiration in an everyday moment, who turns the unknown grey-area to a sparkly world full of boundless potential. Beyond her social & digital media acumen, she is a phenomenal manager - carefully intentional in your own growth, while also considering how your success can ultimately enhance the bottom-line. All should have the joy of working with her and I owe many accomplishments - current and future - to her irreplaceable energy and contagious belief that change is progress.
Justin Vance
Ashlie is a tremendous leader who has excellent skills to inspire those assigned to her to be so much more. I was very fortunate to work under her at Ignite Social Media and learned so much about the world of social media marketing. Her knowledge in the arena of social media is immensely valuable to any company.
Anna E. Feagan
Ashlie is one of those marketing professionals who can elevate any random thought into a true idea, who can find inspiration in an everyday moment, who turns the unknown grey-area to a sparkly world full of boundless potential. Beyond her social & digital media acumen, she is a phenomenal manager - carefully intentional in your own growth, while also considering how your success can ultimately enhance the bottom-line. All should have the joy of working with her and I owe many accomplishments - current and future - to her irreplaceable energy and contagious belief that change is progress.
Justin Vance
Ashlie is a tremendous leader who has excellent skills to inspire those assigned to her to be so much more. I was very fortunate to work under her at Ignite Social Media and learned so much about the world of social media marketing. Her knowledge in the arena of social media is immensely valuable to any company.
Anna E. Feagan
Ashlie is one of those marketing professionals who can elevate any random thought into a true idea, who can find inspiration in an everyday moment, who turns the unknown grey-area to a sparkly world full of boundless potential. Beyond her social & digital media acumen, she is a phenomenal manager - carefully intentional in your own growth, while also considering how your success can ultimately enhance the bottom-line. All should have the joy of working with her and I owe many accomplishments - current and future - to her irreplaceable energy and contagious belief that change is progress.
Experience
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Intention Marketing & Communications
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United States
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Advertising Services
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1 - 100 Employee
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President & Lead Strategist
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Jul 2017 - Present
Freelance Social Media & Digital Marketing Providing superior contract, freelance and ongoing social media marketing services for agencies and brands. Specialties include: - Social Media Strategy & Management - Content Strategy, Development, Creation, and Publishing - Paid social media strategy & management - all channels including LinkedIn, Facebook, Instagram, Twitter, YouTube, Pinterest - Social Media Measurement & Reporting - Customer Experience, Persona Development, & Journey Mapping - Community Engagement - Team Management - Art Direction - Project Management - Social Media Monitoring & Listening; Landscape Analysis See more: www.intentionmarketing.co Show less
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Draper DNA
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United States
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Advertising Services
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1 - 100 Employee
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Senior Social Media Strategist
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Oct 2017 - Present
Customer Experience and Marketing Strategist & Manager of Social Media for a roster of well-known building product brands Customer Experience and Marketing Strategist & Manager of Social Media for a roster of well-known building product brands
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Pyxus International, Inc.
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United States
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Farming
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100 - 200 Employee
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Social Media Marketing Manager, Global Speciality Products
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May 2019 - Dec 2020
Strategist and manager of social media and digital content for a portfolio of global brands in the legal cannabis, hemp, CBD and e-liquids space Strategist and manager of social media and digital content for a portfolio of global brands in the legal cannabis, hemp, CBD and e-liquids space
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Centerline Digital
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United States
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Advertising Services
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1 - 100 Employee
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Senior Social Media Strategist
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Aug 2017 - Jun 2019
Lead social media strategist and manager for Generation T (Lowe's Home Improvement's movement to rebuild the skilled trades) and Spectrum Enterprises. Social media strategist and manager for several national technology brands Lead social media strategist and manager for Generation T (Lowe's Home Improvement's movement to rebuild the skilled trades) and Spectrum Enterprises. Social media strategist and manager for several national technology brands
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Ignite Social Media
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United States
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Advertising Services
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1 - 100 Employee
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Vice President, Community Management
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Jul 2015 - Jul 2017
Author and creator of Mindset in the Moment™, a framework for digital content and community. Results show a triple-digit increase in KPIs when applied. Trademarked by Ignite Social Media.• Managed and mentored a team of 19 remote & on-site community managers and content producers responsible for strategy, engagement, customer service, content, monitoring, insights, reporting and media • Set vision and spearheaded implementation across the organization• Developed and implemented processes, protocols, policies, and goals across company divisions to ensure best-in-class outputs across 200+ customers• Co- created first-of-its-kind “Master Class” training on community management • Facilitated hundreds of workshops and consulting sessions with clients and stakeholders on best practices, value, strategy, and measurement • Evangelized the social media engagement value to customer teams and stakeholders• Improved cross-functional efficiency within organization • Analyzed marketing data to identify actionable insights, engagement opportunities, and segmentation / content optimizations for clients • Provided weekly reporting to brand / product teams to ensure that business decisions were informed based on audience behaviors, market intelligence, and competitive insights • Supervised engagement with conversation across client communities Show less
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Director, Community Management
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Dec 2012 - Jul 2015
- Led a diverse team of community managers for global brands, assessing and determining their workloads, providing counsel and education, and overseeing the proper execution and optimization of community strategies; Our work resulted in the creation of global best practices - Led social media content and engagement strategies for global beauty and CPG brands- Advised and consulted with partner agencies, brand teams on strategy and execution of integrated marketing campaigns - Provided weekly, monthly, and ad-hoc reports for to product managers and interpreted the data into actionable recommendations- Evaluated third-party tools and industry trends Show less
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919 Marketing
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Director of Account Services / Senior Catalyst
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Mar 2004 - Dec 2012
• Created the agency’s digital practice and intern program • Identified and worked with hundreds of influencers, building a database for future use • Directed messaging strategy for internal employees, stakeholders, and news media surrounding client mergers, acquisitions, and crises • Successfully pitched and placed clients in renowned media outlets such as PEOPLE, REDBOOK, Ladies Home Journal, All You, AARP Magazine, CBS Evening News, NBC Nightly News, Good Morning America, Financial Times, New York Times, USA Today, News & Observer, Chicago Tribune, Entrepreneur Magazine, Selling Power, and more • Developed strategic partnerships and endorsements with celebrities, Fortune 500 companies, and athletes Show less
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Wake County Public School System
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United States
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Education Administration Programs
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700 & Above Employee
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Spanish Teacher
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Aug 2003 - Apr 2004
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The Ritz Agency
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United States
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Insurance Agencies and Brokerages
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Public Relations and Media Director
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May 2002 - Sep 2002
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PR Intern
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Jan 2002 - May 2002
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Education
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University of North Carolina Wilmington
BA, Communication Studies & Spanish
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