Paula Rivera Bonilla

Marketing Manager at Xperience Marketing Solutions
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Contact Information
us****@****om
(386) 825-5501
Location
Medellín, Antioquia, Colombia, CO

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Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2023 - Present

      United States - Spearheaded a seamless migration to a new communication and cloud tool within the first month, significantly enhancing internal communication and optimizing storage processes. - Established and executed streamlined processes and guidelines for the Marketing Department, fostering operational efficiency and ensuring strategic alignment. - Orchestrated a remarkable 40% surge in social media presence in the initial month, sustaining a consistent monthly growth of 37%. - Innovated and… Show more - Spearheaded a seamless migration to a new communication and cloud tool within the first month, significantly enhancing internal communication and optimizing storage processes. - Established and executed streamlined processes and guidelines for the Marketing Department, fostering operational efficiency and ensuring strategic alignment. - Orchestrated a remarkable 40% surge in social media presence in the initial month, sustaining a consistent monthly growth of 37%. - Innovated and implemented Content Pillars for all Social Media clients, resulting in substantial improvements in reach, interaction, and engagement metrics. - Currently, lead and direct the SEO and SEM team, driving strategic initiatives to elevate online visibility and optimize digital marketing performance. - Championed the development of a comprehensive Digital Strategy, integrating creative content development, project management, and Agile Methodologies implementation. Show less

    • United States
    • Software Development
    • 100 - 200 Employee
    • Experienced Senior Talent Acquisition Professional | DEIB Advocate | Content Strategist
      • Sep 2021 - Aug 2023

      New York, United States Renowned for expertly bridging underrepresented groups with cutting-edge DEIB-focused organizations. I excel in full-cycle recruitment, consistently achieving an exceptional 92% success rate in placements, far outshining industry averages. I thrive as a mentor, propelling 30% of mentees to executive leadership roles. Key Highlights: - Unparalleled Achievement Rate - Innovative Content Strategy - Social Media Maestro - Strategic Recruitment Marketing Connect with me to… Show more Renowned for expertly bridging underrepresented groups with cutting-edge DEIB-focused organizations. I excel in full-cycle recruitment, consistently achieving an exceptional 92% success rate in placements, far outshining industry averages. I thrive as a mentor, propelling 30% of mentees to executive leadership roles. Key Highlights: - Unparalleled Achievement Rate - Innovative Content Strategy - Social Media Maestro - Strategic Recruitment Marketing Connect with me to explore how I can drive success in your organization. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Talent Acquisition Leader | HR Consultant | Content Strategist
      • Aug 2021 - Mar 2023

      Portland, Oregon, United States Bringing over 9 years of expertise across Talent Acquisition, HR Consulting, and Content Strategy, I excel in crafting recruitment strategies that consistently hit the mark. Proactively constructing robust talent pipelines and staying ahead of evolving trends through market research are my hallmarks. I'm also known for spearheading inclusive training initiatives and optimizing recruitment workflows for operational excellence. Key Highlights: - Strategic Partnership Cultivation -… Show more Bringing over 9 years of expertise across Talent Acquisition, HR Consulting, and Content Strategy, I excel in crafting recruitment strategies that consistently hit the mark. Proactively constructing robust talent pipelines and staying ahead of evolving trends through market research are my hallmarks. I'm also known for spearheading inclusive training initiatives and optimizing recruitment workflows for operational excellence. Key Highlights: - Strategic Partnership Cultivation - Proactive Pipeline Architect - Market Research Pioneer - Empowering Training Leadership - Operational Excellence Show less

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Professional Recruiter
      • Jan 2021 - Aug 2021

      Silicon Valley, California, United States Senior Talent Acquisition Profesional with a profound specialization in executive-level recruitment and high-tech niches. Renowned for orchestrating end-to-end recruitment journeys, encompassing strategic sourcing, rigorous screening, insightful interviews, and adept offer negotiations for a roster of premier candidates. A catalyst in forging enduring candidate relationships, consistently delivering exceptional experiences, and pioneering dynamic strategies to elevate the art of talent… Show more Senior Talent Acquisition Profesional with a profound specialization in executive-level recruitment and high-tech niches. Renowned for orchestrating end-to-end recruitment journeys, encompassing strategic sourcing, rigorous screening, insightful interviews, and adept offer negotiations for a roster of premier candidates. A catalyst in forging enduring candidate relationships, consistently delivering exceptional experiences, and pioneering dynamic strategies to elevate the art of talent acquisition. Key Highlights: - Executive Excellence. - Precision Screening. - Strategic Sourcing. - Masterful Negotiations. - Innovative Talent Strategies.

    • Recruiter Trainee
      • Sep 2020 - Dec 2020

      As a Talent Acquisition Trainee, I learned and executed all recruitment processes starting from sourcing strategy, interview process amongst others. - Executive recruiting. - Sourcing Strategy - Advanced Boolean techniques. - Negotiation and closing. - Desing of performance profiles. - Hiring Managers relationship. At the end of the training, I received an offer to join the company.

    • United States
    • Information Technology & Services
    • 100 - 200 Employee
    • Talent Engagement Specialist
      • Sep 2020 - Aug 2021

      Remote Consistently excelled in architecting successful recruitment strategies and fostering robust talent pipelines. My LinkedIn engagement strategies have notably increased candidate retention rates, and I'm a dedicated mentor, nurturing junior team members to excel in recruitment practices and drive process efficiency. Key Highlights: -Strategic Partnership Cultivation -Proactive Pipeline Architect -Market Research Pioneer -Empowering Training Leadership -Talent Engagement… Show more Consistently excelled in architecting successful recruitment strategies and fostering robust talent pipelines. My LinkedIn engagement strategies have notably increased candidate retention rates, and I'm a dedicated mentor, nurturing junior team members to excel in recruitment practices and drive process efficiency. Key Highlights: -Strategic Partnership Cultivation -Proactive Pipeline Architect -Market Research Pioneer -Empowering Training Leadership -Talent Engagement Visionary Transitioning my expertise, specializing in Social Media Strategy to optimize brand resonance, awareness, and customer engagement through strategic content creation and interactive initiatives. I've honed my skills in strategic content crafting, brand alignment, trend insight, and engagement expertise, ensuring a seamless transition to this role. Key Highlights: -Strategic Content Crafting -Brand Alignment -Trend Insight -Engagement Expertise -Continual Adaptation Show less

    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Senior Executive Talent Acquisition
      • Dec 2019 - Apr 2020

      Medellín, Antioquia, Colombia MAIN RESPONSIBILITIES: • TA Account management and recruitment for NICE Software Solutions operations. • Main point of contact and relationship management with external corporate clients. • Market evaluation for new specific IT profiles in the LATAM region. • Responsible for the entire hiring cycle of IT-specific engineering profiles. ACHIEVEMENTS: • Fulfilled all hiring goals proposed and closed over 20 critical IT positions. • Implemented marketing and sourcing… Show more MAIN RESPONSIBILITIES: • TA Account management and recruitment for NICE Software Solutions operations. • Main point of contact and relationship management with external corporate clients. • Market evaluation for new specific IT profiles in the LATAM region. • Responsible for the entire hiring cycle of IT-specific engineering profiles. ACHIEVEMENTS: • Fulfilled all hiring goals proposed and closed over 20 critical IT positions. • Implemented marketing and sourcing strategies for IT engineering roles in different seniority levels. Show less

    • Colombia
    • Software Development
    • 1 - 100 Employee
    • Leader of Human Resources and Management
      • Sep 2016 - Jul 2019

      Medellín, Antioquia, Colombia •Provide an outstanding candidate experience, from initial introduction to onboarding •Provide weekly reports on recruiting activity to leadership •Built Human Resources Operations from scratch including all Standard Operating Procedures, Employee Handbook, payroll, Chart of Accounts, and worker’s compensation audits.

    • Factory Director
      • Sep 2014 - Feb 2016

      Cundinamarca, Colombia Create and led factory optimization processes gear towards passing governmental inspections. Design and implement an HR model reducing employee turnover by 80%. Develop and adopt a new payroll tool based on daily production. Coordinate and oversee the processes related to distribution, suppliers, clients requests, government agencies and employees.

Education

  • Universidad de Cundinamarca
    Post Degree- Organizational Development, Organizational Behavior Studies
    2013 - 2014
  • Universidad de Cundinamarca
    Bachelor of Business Administration - BBA, Administración y gestión de empresas, general
    2007 - 2012

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