Manager, Content Marketing

• Oct 2021 - Present

As the Content Marketing Manager at Delta-Q Technologies, Akanksha fuels inbound marketing strategies (i.e. email, content, social media, search, and lead generation) and works cross-functionally with various teams including sales, customer support, digital marketing, and product management. She has an in-depth understanding of marketing offers, brand positioning, website and social platforms, consumer behaviour, segmentation, and how content translates across all marketing channels. As a data-driven content marketer, she tracks and reports on ROI and ROO throughout the customer journey. Specific output includes case studies, customer success stories, white papers, explainer video scripts, infographics, press releases, product sheets, web content, and webinars.

Senior Content Marketer

• Jul 2021 - Sep 2021

Content Creator

• Apr 2019 - Jun 2021

Marketing Coordinator

• Mar 2017 - Mar 2019

Marketing Coordinator

• Sep 2016 - Mar 2017

Marketing Co-op

• Jan 2016 - Aug 2016

• Optimized Google AdWords campaign to incorporate best practices and set up a lead tracking system, which improved accuracy and increased number of clicks, click-through-rate and ad rank by 30%• Assisted in writing, editing and posting all forms of marketing communication including blog posts, quarterly newsletters, press releases, articles, and corporate awards• Researched over 100 new prospects for a direct-mail campaign and ensured information was complete, accurate and cleansed, and contributed to the design of the mailing piece• Worked with the sales team to identify dormant leads and created a lead nurture campaign to educate 700 prospects by and progressing them in the sales pipeline• Assisted with event management, specifically planning and organizing conferences, tradeshows and internal and external events such as the grand opening of the new office• Monitored and compiled monthly and quarterly analytical reports for all social media accounts (Twitter, YouTube and LinkedIn), the website and Google AdWords • Re-edited and improved the internal culture videos to align with the company’s brand image and assisted in the new office development to promote the culture within the company

Marketing Trainee ZAR

• May 2015 - Jul 2015

•Assisted in managing a 360 launch campaign for a new MAGGI product and partook in meetings to ensure production is implemented successfully •Lead the execution of the MAGGI internal product launch at the distribution center by working closely with Publicis and the brand ambassadors from the brand activation agency. Also presented the marketing strategy and merchandising requirement of the new MAGGI product to the sales team during the internal product launch•Analyzed the MAGGI product launch campaign to determine if it fits with the brand strategy and business objective using tools from Brand Building the Nestle Way•Day to day administration work of a brand manager such as conducting quality checks on product packaging to ensure that the packaging is in line with the standard packaging, uploading artwork onto MAM (Marketing Asset Management Tool) and ensuring artwork is signed off by the correct individuals•Assisted in monitoring brand performance of MAGGI product and tailoring a sampling campaign to address key brand issues•Strengthen consumer portrait by conducting a home immersion pilot to understand the market and buyer behavior