Digital Marketing Manager

• Dec 2020 - Present

Performance Marketing Manager

• Oct 2019 - Nov 2020

Digital Performance Manager

• Feb 2018 - Sep 2019

Digital & Social Media Specialist

• Jul 2016 - Jan 2018

1. Demonstrated end-to-end ownership by coordinating all phases of digital campaign production & execution, including conception, targeting, objectives, campaign deployment, tracking, reporting, campaign analysis & recommended next steps. 2. Ensure SEM & Display campaigns / projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to. Including obtaining client approval prior to campaign launches. 3. Revamped Paid Search strategy and improved conversion rate by 250% and dropped overall CPL by 300% YoY. 4. Build strategic relationships with 3rd party technology partners and publishers not limited to Fairfax, Ninemsn, to harness the innovation within the rapidly-developing digital arena. Display/Programmatic: 1. Managing Display Marketing for various clients across Google Adwords, Youtube (TrueView & Mastheads), The Trade Desk, Criteo Retargeting and Facebook Advertising in order to drive sales/orders & Lead generation. 2. Strategizing high ROI driven campaigns using A/B Split Testing and targeting methods. Search: 1. Developed paid search activation toolkits (campaign structure, keywords, ad copy, URLs, match types, bidding guidelines) for all clients in the Sydney market. 2. Providing search marketing best practices & guidance in the development of digital account management. Social Media: 1. Conceptualized and executed performance campaigns on Facebook. 2. Promoted posts on Facebook to increase Fan Acquisition & interactions. Web Analytics and Reporting: 1. Generated & interpreted Google Analytics to fine tune paid marketing campaigns - custom reports, multi-channel attribution, funnel reports and event tracking. 2. Created performance reports drilled down, ROI reports per channel per campaign to a very granular level. 3. Translated data into actionable insights to drive decisions and maximise ROI by data visualization tool known as Google Data Studio.

Digital Marketing Specialist

• Aug 2014 - Jun 2016

1. Carrying out detailed RTB campaign analysis to better understand the visitors’ intentions and to periodically reassess the changing marketplace in order to ensure that customers’ needs are well understood 2. Developed and managed all components of a paid performance campaigns such as Google Adwords PPC, Bing PPC, display advertising, Social Media paid campaigns not limited to keyword portfolio development, creative, landing page optimisation, keyword bidding and maintaining / improving day-to-day campaign spend 3. Produced analytical insights and client-side dashboards using various reporting tools such as Datorama for clients, which contains a robust analysis of RTB campaign, ongoing activity, graphs and campaign data. Provided suitable advice, and recommendations with a clear summary of RTB campaign performance against the key performance indicators and metrics agreed with the client

Digital Marketing Manager

• Jan 2013 - Jul 2014

1. Assisting Head of Digital Development in developing new business and pitches by involving in meetings and presentations 2. Developing Websites, SEO, PPC, Display, Link Building strategies and competitor analyses for clients (e.g., target audience recommendation, media selection criteria, geographic targeting, timing/scheduling strategy) to increase their overall market share. 3. Developing and managing all components of a paid performance campaign such as Google Adwords PPC and Social Media PPC and 3rd Party Display campaigns, including keyword portfolio development, creative, landing page optimisation, keyword bidding, maintaining / improving day-to-day campaign spend and delivery / analysis of weekly performance reports 4. Supporting and Working closely with digital development team to ensure an optimal SEO ranking and Website Optimisation for Alsayegh Media clients 5. Implemented a comprehensive Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) for Alsayegh Media resulting a significant increase in traffic and lead inquires each month. 6. Performing SEO technical analysis and evaluation by generating weekly sales/leads reports for the Senior Management using various analytical reporting tools such as Google Analytics.

Digital Marketing Manager

• Jun 2011 - Dec 2012

1. Implemented a comprehensive Search Engine Marketing (SEM) and Community Marketing strategy for the Tahadi.com Online Games resulting a significant increase in traffic and approx. 30% sales each month. 2. Interacted with the Product Team in developing web content for landing pages and social media channels specifically for Facebook, Twitter and YouTube. 3. Increased the quality & number of sales/leads for online games by creating & managing successful pay-per-click (PPC) and cost-per-lead (CPL) advertising campaigns. 4. Constantly monitored PPC, CPL and Social Media spending and performed optimization as needed on ad content, country/region targeting, key word performance and ad groups. 5. Working closely with Web Development team to ensure an optimal SEO ranking and Website Optimization by briefing them on weekly basis.

Search Engine Optimization Executive

• Nov 2009 - May 2011

1. Working directly with the Digital Marketing Manager, Marketing Manager & Web Development team in planning and implementing online and offline campaigns 2. Develop a comprehensive search engine marketing strategy, which maximizes ROI covering the Boutique 1 brand name and its 285 exclusive brands resulting in 400k AED of Net Profit each month. 3. Coordinating with Merchandising/Buying departments in developing an effective digital marketing strategy 4. Control, evaluate and guide online marketing agency in regards to specific SEM activities 5. Consistently generating reports for Senior Management to improve website profitability using various reporting tools such as Google Analytics and Yahoo Analytics

Internet Marketing Consultant

• Jun 2005 - Nov 2009

1. Played a key role in guiding the various client's online marketing strategy and overall direction, which lead to its significant market share and successful buyout 2. Gathered project feasibility & business requirements for successful development of website architecture 3. Provided confidential Search Engine Marketing (SEM) related research on key SEO issues such as how to gain top rankings in prominent search engines like Google & Yahoo 4. Maintained ongoing organic SEM effort leading to the elimination of a paid search campaign and eventual position as a market leader 5. Compile & analyze keyword research & statistical data for the SEO development of new and existing websites 6. Identify & monitor competitor websites or changes in the IT industry that affect website profitability 7. Consistently generate reports for Clients & Senior Management to improve website profitability using various reporting tools such as Google Analytics & Yahoo Analytics