Marketing Specialist

• Feb 2022 - Present

Marketing Coordinator

• Jun 2020 - Feb 2022

Plan and execute strategic marketing actions for two brands - MCI Solutions (B2B), MCI Institute (B2C) and MCI Achieve (B2C)- Create, execute and measure marketing plans- Social media management - Manage affiliate communication- Support the sales team with all communication material and strategies- Manage communication with outsourced digital agency- Develop, send and analyze weekly EDMs- Daily use of the HubSpot platform, Pardot and SalesForce- Organize and coordinate in person and virtual events

Sales Consultant

• Aug 2019 - Jun 2020

- Managing relationship with clients focusing on providing the best option of courses (English, vocational programs or higher education) always considering clients' goals and budget. - Developing and maintaining strong business relationships with suppliers and key stakeholders. - Controlling and updating clients’ information in two different internal CRMs as well as Google Drive, while ensuring accuracy and synchronisation of data. - Managing relationship with clients focusing on providing the best option of courses (English, vocational programs or higher education) always considering clients' goals and budget. - Developing and maintaining strong business relationships with suppliers and key stakeholders. - Controlling and updating clients’ information in two different internal CRMs as well as Google Drive, while ensuring accuracy and synchronisation of data.

Marketing & Sales Manager

• Jan 2018 - Jul 2019

- Increased revenue by 150% in 2018 by converting new clients through the execution of marketing strategies, a heavy focus on building relationships, and quality course options. - Boosted by 30% Instagram followers while keeping customer retention rate of over 85%. - Executed 4 new partnerships with migration agents, overseas student agencies and social media influencers. - Controlled and updated the registration of clients and payments in both Excel and MYOB. - Updated relevant information into Squarespace website and blog; Designed and sent strategic newsletters using Mailchimp.

Account Manager

• May 2012 - Jul 2017

- Managed communication with clients, including weekly meetings, planning development, creative briefing, budget and deadlines tracking.- Developed robust Excel spreadsheet to coordinate the pipeline of work across the full production lifecycle, optimising time, performance, and organisation.- Implemented weekly meetings with clients to improve customer experience, present project performance and milestones.- Controlled financial activities according to pre-established budget.- Liaised with internal teams, 3 art directors and 1 editor.

Production Coordinator

• Jul 2008 - May 2012

- Executed strategic marketing actions and planned events.- Managed communication with creative agencies and printing companies; Liaised with PR agencies and media in general; Organised and participated in meeting with clients.

Receptionist & Administrative Assistant

• Aug 2007 - Jul 2008

- Managed the reception area, including inbound/outbound calls and emails. Provided excellent customer service to clients visiting the agency. Performed accounts payable and receivable tasks, including invoicing and debt collection.