Experience

Taos Footwear

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Marketing & E-commerce

  • Jan 2022 - Present

  Los Angeles Metropolitan Area



The Walking Company Holdings, INC

• United States
• Retail
• 100 - 200 Employee

• Senior Vice President

  • Jun 2007 - Mar 2022

  Santa Barbara, California Area Led development and execution of a new e-commerce division, which generates 30-35% of all direct to consumer sales and effectively built awareness of a new consumer brand to drive business to traditional retail stores. • Assembled and lead a 15-person team of graphic artists, programmers, web designers, and merchandising, operations and data management professionals. • Oversaw development and execution of four e-commerce sites, including thewalkingcompany.com and an in-store internet… Show more Led development and execution of a new e-commerce division, which generates 30-35% of all direct to consumer sales and effectively built awareness of a new consumer brand to drive business to traditional retail stores. • Assembled and lead a 15-person team of graphic artists, programmers, web designers, and merchandising, operations and data management professionals. • Oversaw development and execution of four e-commerce sites, including thewalkingcompany.com and an in-store internet kiosk program. • Increased on-line sales from low six figures to over $80M annually. Show less



CA Technologies

• United States
• Software Development
• 700 & Above Employee

• Director of Product Marketing

  • Jun 2001 - Nov 2006

  Santa Barbara, California Area Executed product marketing strategy for a suite of enterprise client management automation solutions for one of the largest independent software corporations in the world. As director of marketing at Miramar, helped position the company for acquisition by Computer Associates International by promoting the product as a technology leader. • Built and led a cohesive and effective marketing team that consistently met and exceeded awareness and revenue goals. • Developed go-to-market strategy… Show more Executed product marketing strategy for a suite of enterprise client management automation solutions for one of the largest independent software corporations in the world. As director of marketing at Miramar, helped position the company for acquisition by Computer Associates International by promoting the product as a technology leader. • Built and led a cohesive and effective marketing team that consistently met and exceeded awareness and revenue goals. • Developed go-to-market strategy and tactical blueprint for ten products. • Achieved year-over-year sales growth in excess of 25% and total global sales of over $100MM in 2006. • Recognized by Gartner Magic Quadrant as a technology leader in 2003. • 2003 and 2004 PC Magazine “Editor’s Choice” Award for SMB targeted product launch. Show less



Big Dog Sportswear

• United States
• Retail
• 1 - 100 Employee

• Senior Manager

  • 1993 - 2000

  Santa Barbara, California Area Santa Barbara, CA 1993 – 2000 Developed and implemented marketing strategies and sponsorship programs for “athleisure” apparel company during a period of growth from ten stores and $10M in annual sales to 194 stores with over $100MM in annual revenue. • Negotiated and executed sponsorship deals with UCLA Athletics, Fox Sports, Six Flags, Long Beach Marathon, and Long Beach Grand Prix. • Created Big Dog Parade, an annual grassroots event attended by over 20,000 spectators and… Show more Santa Barbara, CA 1993 – 2000 Developed and implemented marketing strategies and sponsorship programs for “athleisure” apparel company during a period of growth from ten stores and $10M in annual sales to 194 stores with over $100MM in annual revenue. • Negotiated and executed sponsorship deals with UCLA Athletics, Fox Sports, Six Flags, Long Beach Marathon, and Long Beach Grand Prix. • Created Big Dog Parade, an annual grassroots event attended by over 20,000 spectators and participants. Show less



Lotto Sport Italia Spa

• Italy
• Sporting Goods
• 200 - 300 Employee

• Marketing Manager

  • 1990 - 1992

  Dallas/Fort Worth Area Developed and executed marketing and promotional campaigns for soccer and tennis tournaments, sports clubs, and trade shows. Created and managed collegiate, professional, and grassroots marketing plans. • Participated in the recruitment and signing of endorsement deals with US National Soccer Team players and tennis champions, including Martina Navratilova.