Laura Duclos
Audience Engagement Editor at MediaWise- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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French Elementary proficiency
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Bio
Experience
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MediaWise
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United States
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Online Media
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1 - 100 Employee
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Audience Engagement Editor
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Aug 2022 - Present
I oversee the creative direction of all @MediaWise content, ensuring engaging output across all channels. I serve as the final checkpoint for content, as well as producing trending, on-camera content that relates to youth audiences. My proudest work so far has been creating Poynter’s first-ever media literacy zine to reach offline audiences and classrooms. Another feat: I managed video production for Poynter’s Bowtie Ball, where I coordinated and edited a surprise seven-minute video in under an hour to honor Carl Bernstein and Bob Woodward, which helped with fundraising. I’ve designed and led social media campaigns around media literacy, from strategizing to posting. I’m also an editor for the Teen Fact-Checking network, overseeing all visuals and script editing for YouTube and TikTok. Some videos take on a new life and are turned into free lesson plans for teachers in our partnership with PBS Student Reporting Labs and Google, who I meet with regularly to make sure all standards and contracts are being met. I’ve worked with TikTok’s Non-Profit Accelerator program to help build a stronger community on the platform, growing from 17k to over 154k followers in months. I sometimes take on public speaking roles, giving media literacy training to outlets like ESPN and even traveling to Egypt to explain how teen fact-checking works on social media to help local outlets start their own. Recently, TFCN announced its worldwide expansion to Germany and Brazil, where I helped script video announcements, create social posts and maintained project timelines. Show less
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Houston Chronicle
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United States
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Newspaper Publishing
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700 & Above Employee
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Multimedia Producer/Video Expert/TikTok
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Mar 2020 - Aug 2022
Worked from the ground up to nurture an environment for video growth and success as the newspaper's first multimedia producer and editor. I created fresh Houston-centric videos made completely from start to finish by my hand. I engineered an easy-to-use video template system to expedite the editing process for newsroom staff. I worked on countless projects across all beats in the newsroom, from explainers about Houston-flavored honey to historical interviews for Juneteenth shared by Oprah and trailers for investigative stories about pastors taking advantage of the tax system. From breaking and daily news to TikTok and Instagram, attracting more young people to pay attention to what's going on around them is my priority. My self-taught animation and design skills were utilized daily. I roto-animated a video of Simone Biles for an explainer when footage was not available and have created and edited video in 3D for various projects. I frequently tutored colleagues on video editing, templates and style to make video production more accessible across the newsroom, as well as serving on the Recruitment Committee and being an active member of the Chronicle’s Unity group. I strategized the Chronicle’s presence on TikTok by analyzing data, producing original content, and reporting/researching TikTok trends about what Houstonians are interested in. I also worked with the newsroom to raise awareness on the importance of video journalism and encourage colleagues to experiment and participate in evolving video practices. Show less
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Brut.
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France
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Online Audio and Video Media
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200 - 300 Employee
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Video Producer
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Jan 2020 - Feb 2020
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Instagram Lead/Audience Development Associate
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Jan 2019 - Dec 2019
Built @BrutAmerica’s Instagram audience by 110k+ followers from Jan. 2019 to Jan. 2020. Covered news catered to Instagram for Brut America with several reaching 1M+ views. Pitched ideas daily and invented new techniques while researching, interviewing, shooting, scripting and editing short video stories that were posted across Instagram, Twitter and Facebook to a worldwide audience. Created numerous daily posts, in addition to managing the entirety of Brut’s Instagram page, including data analysis. Show less
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NBC Left Field
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Media Production
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Research Analyst
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Jun 2018 - Nov 2018
Researcher for the mixed-reality team at NBC News. Worked on a three-person crew to create short video explainers using virtual reality technology on topics like women’s pockets, UFO sightings, and how well algorithms actually know us. Researched and pitched stories. Edited videos for social media and Apple News, frequently making the Top Stories list. Researcher for the mixed-reality team at NBC News. Worked on a three-person crew to create short video explainers using virtual reality technology on topics like women’s pockets, UFO sightings, and how well algorithms actually know us. Researched and pitched stories. Edited videos for social media and Apple News, frequently making the Top Stories list.
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Ramar Communications, Inc
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Photojournalist
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Dec 2016 - Jul 2017
Shot video packages, conducted interviews and voiceover footage for nightly newscast. Covered breaking news and Facebook Live, including SWAT call-out of an armed man locked in a stolen truck, severe damage to homes after unexpected flooding and political rallies. Collected and downloaded video from local files and national sources to edit and cut the entire show for one-hour nightly newscast. Ran Teleprompter. Shot video packages, conducted interviews and voiceover footage for nightly newscast. Covered breaking news and Facebook Live, including SWAT call-out of an armed man locked in a stolen truck, severe damage to homes after unexpected flooding and political rallies. Collected and downloaded video from local files and national sources to edit and cut the entire show for one-hour nightly newscast. Ran Teleprompter.
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College of Media & Communication, Texas Tech University
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United States
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Higher Education
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1 - 100 Employee
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Student Assistant/Production Director
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Aug 2014 - Dec 2016
Created graphics, VO/SOTs and news packages for student newscast. Shot video, conducted interviews, reported, anchored, managed and produced for biweekly show. Handled all behind-the-scenes situations, such as pitching story ideas, scheduling interviews, mentoring students and wrangling on-camera talent. Worked diligently to inform audience about events at Texas Tech while training and inspiring fellow students who hold an interest in broadcast journalism and video both on-camera and in production studio. Show less
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KCBD-TV
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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News Intern
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Jan 2016 - May 2016
- Shadow day-side and night-side reporters - Retrieve information and communicate with sources for breaking news - Interview related source to recieve information at events - Produce VO/SOTs - Write web stories - Take photos and B-roll for newscast - Shadow day-side and night-side reporters - Retrieve information and communicate with sources for breaking news - Interview related source to recieve information at events - Produce VO/SOTs - Write web stories - Take photos and B-roll for newscast
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Limelight Communications
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Lubbock, Texas Area
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Production Assistant
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Sep 2015 - Sep 2015
- Aided in the production of an instructional and promotional video for a major pharmaceutical company. - Operated various production equipment including: teleprompter, lighting, microphones and camera supports. - Mentored by Kenny Reff, former Senior Producer at CNN. - Aided in the production of an instructional and promotional video for a major pharmaceutical company. - Operated various production equipment including: teleprompter, lighting, microphones and camera supports. - Mentored by Kenny Reff, former Senior Producer at CNN.
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KTXT 88.1 FM - The Raider
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Lubbock, Texas Area
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Social Media Director
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May 2015 - Aug 2015
Update all social media accounts for The Raider Host daily talk show Update all social media accounts for The Raider Host daily talk show
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Education
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CUNY Graduate School of Journalism
Master of Arts - MA, Journalism -
Texas Tech University
Bachelor of Arts (BA), Journalism