Experience

Harmelin Media

• United States
• Advertising Services
• 200 - 300 Employee

• Senior Vice President, Innovation & Marketing

  • Apr 2021 - Present

• Vice President, Digital Strategy and Innovation

  • Sep 2015 - Apr 2021

  Brad launched the agency’s digital department in 2006 and leads the overall service offering. While quickly becoming the agencies largest department, the digital team continues to be the fastest growing department in the agency. Brad’s primary role within the agency is to oversee the development of digital strategies across the agency’s portfolio of clients and ensure goals, strategies and activation are in alignment across digital media channels (display, video, programmatic, lead generation… Show more Brad launched the agency’s digital department in 2006 and leads the overall service offering. While quickly becoming the agencies largest department, the digital team continues to be the fastest growing department in the agency. Brad’s primary role within the agency is to oversee the development of digital strategies across the agency’s portfolio of clients and ensure goals, strategies and activation are in alignment across digital media channels (display, video, programmatic, lead generation, email marketing, search engine marketing, mobile, social media) and throughout digital media value chain (vendor section, technology stack, traffic, reporting and insights). Brad is also responsible for evolving the agency’s business model by identifying and developing the business cases for new services and product by leveraging technology and data services to enhance current media services and client solutions.

• Vice President, Online Media & Analytics

  • Jun 2006 - Sep 2015

  Responsible for launching the online media department to service the agency’s 100+ clients. Responsibilities include the development and oversight of all group operations including client strategy, negotiations, ad-serving, reporting, optimization, training, research, client management, strategic partnerships and revenue management.



Traction Labs Inc

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Advisor

  • Jul 2017 - Apr 2021



OMD USA

• United States
• Advertising Services
• 700 & Above Employee

• Associate Media Director

  • Mar 2002 - May 2006

  Reporting to the Senior Vice President of Media Services I was responsible for leading the agency Media department in the strategic development and execution of client media plans. In addition, I co-developed the Media ROI consulting practice for the agency that utilizes econometric modeling to measure, forecast and optimize media spending across all platforms including TV, Radio, Print, OOH, Online and Direct Mail. Other responsibilities include defining scopes of work for client projects… Show more Reporting to the Senior Vice President of Media Services I was responsible for leading the agency Media department in the strategic development and execution of client media plans. In addition, I co-developed the Media ROI consulting practice for the agency that utilizes econometric modeling to measure, forecast and optimize media spending across all platforms including TV, Radio, Print, OOH, Online and Direct Mail. Other responsibilities include defining scopes of work for client projects, negotiating agency/client contracts, employee development, management staff workload and participation in new business pitches. Agency media clients included Travelocity.com, Brinker Restaurants, SBC, Interland Web Hosting, Camping World and Aegis Lending. Show less Reporting to the Senior Vice President of Media Services I was responsible for leading the agency Media department in the strategic development and execution of client media plans. In addition, I co-developed the Media ROI consulting practice for the agency that utilizes econometric modeling to measure, forecast and optimize media spending across all platforms including TV, Radio, Print, OOH, Online and Direct Mail. Other responsibilities include defining scopes of work for client projects… Show more Reporting to the Senior Vice President of Media Services I was responsible for leading the agency Media department in the strategic development and execution of client media plans. In addition, I co-developed the Media ROI consulting practice for the agency that utilizes econometric modeling to measure, forecast and optimize media spending across all platforms including TV, Radio, Print, OOH, Online and Direct Mail. Other responsibilities include defining scopes of work for client projects, negotiating agency/client contracts, employee development, management staff workload and participation in new business pitches. Agency media clients included Travelocity.com, Brinker Restaurants, SBC, Interland Web Hosting, Camping World and Aegis Lending. Show less



Verizon

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Consultant

  • Nov 2001 - Feb 2002

  Contracted by the Information Services division (Verizon SuperPages) to develop and implement the barter advertising program. Responsible for identifying and securing media barter partners for Verizon's yellow pages and online directory products. Key duties consisted of presentation development, proposal development and negotiations with local media outlets including television stations, radio stations, newspapers and other non-traditional media venues (theaters, museums, zoos and sports teams). Contracted by the Information Services division (Verizon SuperPages) to develop and implement the barter advertising program. Responsible for identifying and securing media barter partners for Verizon's yellow pages and online directory products. Key duties consisted of presentation development, proposal development and negotiations with local media outlets including television stations, radio stations, newspapers and other non-traditional media venues (theaters, museums, zoos and sports teams).



WiredInn

• Director of Online Marketing

  • Dec 1999 - Jun 2001

  Developed, executed and managed the operations of all revenue generating activities associated with the Wiredinn web based travel portal. Revenue channels consisted of sales of advertising, sponsorships, eCommerce, subscription services, and other related marketing partnerships. Additional responsibilities included participation in investor presentations, creation of online/offline media kit, authoring an investor white paper detailing advertising revenue strategy and the development of… Show more Developed, executed and managed the operations of all revenue generating activities associated with the Wiredinn web based travel portal. Revenue channels consisted of sales of advertising, sponsorships, eCommerce, subscription services, and other related marketing partnerships. Additional responsibilities included participation in investor presentations, creation of online/offline media kit, authoring an investor white paper detailing advertising revenue strategy and the development of overall corporate marketing strategy and business plan. Show less Developed, executed and managed the operations of all revenue generating activities associated with the Wiredinn web based travel portal. Revenue channels consisted of sales of advertising, sponsorships, eCommerce, subscription services, and other related marketing partnerships. Additional responsibilities included participation in investor presentations, creation of online/offline media kit, authoring an investor white paper detailing advertising revenue strategy and the development of… Show more Developed, executed and managed the operations of all revenue generating activities associated with the Wiredinn web based travel portal. Revenue channels consisted of sales of advertising, sponsorships, eCommerce, subscription services, and other related marketing partnerships. Additional responsibilities included participation in investor presentations, creation of online/offline media kit, authoring an investor white paper detailing advertising revenue strategy and the development of overall corporate marketing strategy and business plan. Show less



Sprint

• United States
• Telecommunications
• 700 & Above Employee

• Integrated Marketing Manager / Media Manager

  • Aug 1995 - Dec 1999

  Manager of Integrated Marketing - Business Service Group: Directed all marketing communications for the Enterprise Network Solutions. Product portfolio included Web Hosting, Managed Network Services, Network Security, ASP Services and other eBusiness consulting services. Manager of Advertising Media Strategy - Business Services Group: Directed media strategy and implementation of all advertising campaigns for the business unit across all target segments (small, mid and large business)… Show more Manager of Integrated Marketing - Business Service Group: Directed all marketing communications for the Enterprise Network Solutions. Product portfolio included Web Hosting, Managed Network Services, Network Security, ASP Services and other eBusiness consulting services. Manager of Advertising Media Strategy - Business Services Group: Directed media strategy and implementation of all advertising campaigns for the business unit across all target segments (small, mid and large business). Responsibilities included strategy development, agency management and budget management of $60 million in annual media expenditures. Show less Manager of Integrated Marketing - Business Service Group: Directed all marketing communications for the Enterprise Network Solutions. Product portfolio included Web Hosting, Managed Network Services, Network Security, ASP Services and other eBusiness consulting services. Manager of Advertising Media Strategy - Business Services Group: Directed media strategy and implementation of all advertising campaigns for the business unit across all target segments (small, mid and large business)… Show more Manager of Integrated Marketing - Business Service Group: Directed all marketing communications for the Enterprise Network Solutions. Product portfolio included Web Hosting, Managed Network Services, Network Security, ASP Services and other eBusiness consulting services. Manager of Advertising Media Strategy - Business Services Group: Directed media strategy and implementation of all advertising campaigns for the business unit across all target segments (small, mid and large business). Responsibilities included strategy development, agency management and budget management of $60 million in annual media expenditures. Show less



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Sr. Media Planner

  • Jan 1994 - Aug 1995

  Developed the advertising media plans and managed the advertising budgets for multiple clients and brands totaling over $100 million in annual media spending. Responsible for the establishment of media objectives, strategies and tactics. Also, conducted market research, competitive analysis, contract negotiations, client presentations and employee training. Client list included: GTE, Haggar Apparel Company, Phillips Petroleum and Budget Rental. Developed the advertising media plans and managed the advertising budgets for multiple clients and brands totaling over $100 million in annual media spending. Responsible for the establishment of media objectives, strategies and tactics. Also, conducted market research, competitive analysis, contract negotiations, client presentations and employee training. Client list included: GTE, Haggar Apparel Company, Phillips Petroleum and Budget Rental.



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Media Plannner

  • Jan 1993 - Jan 1994

  Developed the advertising media plans and managed the advertising budgets for multiple clients and brands totaling over $80 million in annual media spending. Responsible for the establishment of media objectives, strategies and tactics. Also, conducted market research, competitive analysis, contract negotiations and client presentations. Client list included: Philip Morris tobacco brands (Virginia Slims, Benson & Hedges and Basic) and Kraft Mayonnaise Developed the advertising media plans and managed the advertising budgets for multiple clients and brands totaling over $80 million in annual media spending. Responsible for the establishment of media objectives, strategies and tactics. Also, conducted market research, competitive analysis, contract negotiations and client presentations. Client list included: Philip Morris tobacco brands (Virginia Slims, Benson & Hedges and Basic) and Kraft Mayonnaise